Business Plan KTM

Июль 25, 2022

Содержание

2. Overall Information
3. Overall Information Shareholders (Family Business): Arhiliuc Dmitrii, Arhiliuc Aliona, Arhiliuc Olga, Arhiliuc Dumitru Financial position: annual
4. Organizational structure (management team): employees, positions and number subordinates
5. Development analysis
6. Market Data
7. Market Data Market information: Off-road Motorcycles – market size 1500 pcs. (our share~ 30%); Sport and
8. Market Data Sports, Road and Touring Motorcycles: YAMAHA YZF-R1 — 438 600,00 MDL (24 367 $)
9. Selling Strategy
10. Selling Strategy for KTM motorcycles Three (2021-2023) year plan for selling motorcycles on-road and off-road: Year
11. Selling Strategy Price increase (calculation for on-road and off-road motorcycles, import duties and related taxes: VAT
12. Selling Strategy
13. Selling Strategy Shopping and service center “MotoLider”, Chisinau, Dacia boulevard 58/52, showroom 1300m² and storage space
14. Selling Strategy
15. Selling Strategy
16. Selling Strategy
17. Selling Strategy
18. Selling Strategy
19. Selling Strategy
20. Selling Strategy
21. Selling Strategy
22. Selling Strategy
23. Selling Strategy
24. Selling Strategy
25. Selling Strategy
26. Selling Strategy
27. Selling Strategy Our Dealer: S.C. ANDREPLAST-NORD S.R.L., Bălţi, str. Negruzzi C., 25
28. Selling Strategy Our Dealer: GAGAUZ ECATERINA I.I., Uta Găgăuzia, Comrat, str. Pobedî, 97
29. Selling Strategy Our Dealer: MOTO EXPERT S.R.L., Orhei, Selişte
30. Selling Strategy Our Dealer: S.R.L. SEVAL - COM, str. A. Șciusev, 28/3, Cahul, MD3909
31. Selling Strategy Competition: «Motoland», str. Pietrăriei 3A, Chisinau
32. Selling Strategy
33. Selling Strategy
34. Marketing strategy and marketing plan (overview):
35. Marketing strategy and marketing plan (overview): Key factors for development: Expanding the number of manufacturers represented:
36. Work Schedule
37. Work schedule of the store: From Monday till Friday: 09:00-19:00 Weekend: 09:00-16:00
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Слайд 2

Overall Information

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Overall Information
Shareholders (Family Business): Arhiliuc Dmitrii, Arhiliuc Aliona, Arhiliuc Olga, Arhiliuc

Dumitru
Financial position: annual turnover for 2020 was more than 3,000,000$, the company is profitable since the day of its foundation.
Financial basis: the company has its own capital and fixed assets, such as two shopping centers “Palmira”, and one shopping center “Nanasica”, storage and office space with the store “MotoVelo” and soon will be finished the construction of the motocenter consisting of a big showroom, warehouse and service center.
Organizational structure: the total number of employees are 57 people

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Organizational structure (management team): employees, positions and number subordinates

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Development analysis

Слайд 6

Market Data

Слайд 7

Market Data
Market information:
Off-road Motorcycles – market size 1500 pcs. (our share~

30%);
Sport and Road Motorcycles– market size 2500 pcs. (our share ~ 15%);
The retail prices of КТМ competitors
Off-Road Motorcycles:
YAMAHA WR450F — 218 225,00 MDL (12 124 $)
YAMAHA YZ450F — 212 850,00 MDL (11 825 $)
YAMAHA WR250F — 201 025,00 MDL (11 168 $)
YAMAHA YZ125LC — 169 420,00 MDL (9 412 $)
YAMAHA YZ85/LW — 106 425,00 MDL (5 912 $)
YAMAHA YZ65 — 99 975,00 MDL (5 554 $)

Слайд 8

Market Data
Sports, Road and Touring Motorcycles:
YAMAHA YZF-R1 — 438 600,00 MDL

(24 367 $)
YAMAHA YZF-R6 — 298 850,00 MDL (16 603 $)
YAMAHA MT-09 — 242 950,00 MDL (13 497 $)
YAMAHA MT-07 — 160 175,00 MDL (8 899 $)
YAMAHA MT-03 — 126 850,00 MDL (7 047 $)
YAMAHA Tracer 9 — 298 580,00 MDL (16 588 $)
YAMAHA Tracer 7 — 197 800,00 MDL (10 989 $)
YAMAHA Tenere 700 — 230 050,00 MDL (12 781 $)
YAMAHA XSR700 — 180 600,00 MDL (10 033 $)

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Selling Strategy

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Selling Strategy for KTM motorcycles
Three (2021-2023) year plan for selling motorcycles

on-road and off-road:
Year 2021 – 25 motorcycles
Year 2022 – 50 motorcycles
Year 2023 – 100 motorcycles
Three (2021-2023) year plan for selling PGA (Parts. Garments and Accessories):
Year 2021 – for the amount 30 000$
Year 2022 – for the amount 50 000$
Year 2023 – for the amount 70 000$

Слайд 11

Selling Strategy
Price increase (calculation for on-road and off-road motorcycles, import duties

and related taxes:
VAT — 20%
Import duties — 5.8%
Dealer Network (map including all points of sale + photos; as well as location of outlets and their respective competitors):
The store «MotoVelo», Uzinelor street 143, selling area 1500 m² and warehouse space 2500 m² .

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Selling Strategy

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Selling Strategy
Shopping and service center “MotoLider”, Chisinau, Dacia boulevard 58/52, showroom

1300m² and storage space 2500.

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Selling Strategy

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Selling Strategy

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Selling Strategy

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Selling Strategy

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Selling Strategy

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Selling Strategy

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Selling Strategy

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Selling Strategy

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Selling Strategy

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Selling Strategy

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Selling Strategy

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Selling Strategy

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Selling Strategy

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Selling Strategy
Our Dealer: S.C. ANDREPLAST-NORD S.R.L., Bălţi, str. Negruzzi C., 25

Слайд 28

Selling Strategy
Our Dealer: GAGAUZ ECATERINA I.I., Uta Găgăuzia, Comrat, str. Pobedî,

Слайд 29

Selling Strategy
Our Dealer: MOTO EXPERT S.R.L., Orhei, Selişte

Слайд 30

Selling Strategy
Our Dealer: S.R.L. SEVAL - COM, str. A. Șciusev, 28/3,

Cahul, MD3909

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Selling Strategy
Competition: «Motoland», str. Pietrăriei 3A, Chisinau

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Selling Strategy

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Selling Strategy

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Marketing strategy and marketing plan (overview):

Слайд 35

Marketing strategy and marketing plan (overview):
Key factors for development:
Expanding the number

of manufacturers represented:
To have the entire model range in terms of engines and purpose
Price range — from budget to luxury models
Expanding the dealer chain in more regions of the country

Слайд 36

Work Schedule

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Business Plan KTM

Содержание

Overall Information

Overall InformationShareholders (Family Business): Arhiliuc Dmitrii, Arhiliuc Aliona, Arhiliuc Olga, Arhiliuc

Organizational structure (management team): employees, positions and number subordinates

Development analysis

Market Data

Market DataMarket information:Off-road Motorcycles – market size 1500 pcs. (our share~

Market DataSports, Road and Touring Motorcycles:YAMAHA YZF-R1 — 438 600,00 MDL

Selling Strategy

Selling Strategy for KTM motorcyclesThree (2021-2023) year plan for selling motorcycles

Selling StrategyPrice increase (calculation for on-road and off-road motorcycles, import duties

Selling Strategy

Selling StrategyShopping and service center “MotoLider”, Chisinau, Dacia boulevard 58/52, showroom

Selling Strategy

Selling Strategy

Selling Strategy

Selling Strategy

Selling Strategy

Selling Strategy

Selling Strategy

Selling Strategy

Selling Strategy

Selling Strategy

Selling Strategy

Selling Strategy

Selling Strategy

Selling StrategyOur Dealer: S.C. ANDREPLAST-NORD S.R.L., Bălţi, str. Negruzzi C., 25

Selling StrategyOur Dealer: GAGAUZ ECATERINA I.I., Uta Găgăuzia, Comrat, str. Pobedî,

Selling StrategyOur Dealer: MOTO EXPERT S.R.L., Orhei, Selişte

Selling StrategyOur Dealer: S.R.L. SEVAL - COM, str. A. Șciusev, 28/3,

Selling StrategyCompetition: «Motoland», str. Pietrăriei 3A, Chisinau

Selling Strategy

Selling Strategy

Marketing strategy and marketing plan (overview):

Marketing strategy and marketing plan (overview):Key factors for development:Expanding the number

Work Schedule

Work schedule of the store:From Monday till Friday: 09:00-19:00Weekend: 09:00-16:00

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Overall Information
Shareholders (Family Business): Arhiliuc Dmitrii, Arhiliuc Aliona, Arhiliuc Olga, Arhiliuc

Market Data
Market information:
Off-road Motorcycles – market size 1500 pcs. (our share~

Market Data
Sports, Road and Touring Motorcycles:
YAMAHA YZF-R1 — 438 600,00 MDL

Selling Strategy for KTM motorcycles
Three (2021-2023) year plan for selling motorcycles

Selling Strategy
Price increase (calculation for on-road and off-road motorcycles, import duties

Selling Strategy
Shopping and service center “MotoLider”, Chisinau, Dacia boulevard 58/52, showroom

Selling Strategy
Our Dealer: S.C. ANDREPLAST-NORD S.R.L., Bălţi, str. Negruzzi C., 25

Selling Strategy
Our Dealer: GAGAUZ ECATERINA I.I., Uta Găgăuzia, Comrat, str. Pobedî,

Selling Strategy
Our Dealer: MOTO EXPERT S.R.L., Orhei, Selişte

Selling Strategy
Our Dealer: S.R.L. SEVAL - COM, str. A. Șciusev, 28/3,

Selling Strategy
Competition: «Motoland», str. Pietrăriei 3A, Chisinau

Marketing strategy and marketing plan (overview):
Key factors for development:
Expanding the number

Work schedule of the store:
From Monday till Friday: 09:00-19:00
Weekend: 09:00-16:00