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- 2. Anchoring Customers rely too heavily on the information (for example, price) they see first The value
- 3. 0% or 33% discount during the Black Friday? Anchor
- 4. Same product in both cases Price anchoring Still better price without any discounts
- 5. Default options Choosers will obtain this option unless they make another decision Default effect can be
- 6. You have to opt-out if you don’t want to install Bing bar
- 7. Mixed opt-in and opt-out options You have to tick only 2 boxes if you don’t want
- 8. Social proof People most likely will follow the actions of masses This can be associated with
- 9. Many people would recommend this wine
- 10. Impressive number of Telegram users
- 11. Reciprocity People tend to give something back when something is received They would likely to purchase
- 12. 7-day free trial, then USD 2.99 for the first 6 months, USD 5.99 thereafter (unless you
- 13. You can get up to $10 back by mail on Bic razors!
- 14. Scarcity When goods or services are limited, they are more attractive to the customers Customers may
- 15. High demand for these hotels in Moscow is very valuable both for tourists and hotels
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