Returning of Nokia to the global market of the mobile industry

Сентябрь 4, 2022

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Returning of Nokia to the global market of the mobile industry

Содержание

2. Introduction
3. What do we know about its situation? Cooperation between Nokia and Microsoft -August 12, 2009 In
4. What can we say about the company’s inner and outer structure?
5. Five Force model
6. PESTEL analysis POLITICAL: -Finland is refused to give any financial support -Lack of government support -Absence
7. PESTEL analysis Technological factors: - Competitors with the latest mobile phones - Update the nature of
8. Solution Marketing Modeling the future, and in the framework of new marketing technologies Generate a new
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Introduction

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What do we know about its situation?
Cooperation between Nokia and Microsoft

-August 12, 2009
In 2011 ,77.3 million mobile phones sold.
In 2010 ,100.3 million such devices sold.
In 2011, 3,500 jobs were cut, including the closure of a plant in Romania. By the end of 2012 10,000 employees were laid off.
Nokia is slow to respond to other companies, such as Samsung, Apple.

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What can we say about the company’s inner and outer structure?

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Five Force model

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PESTEL analysis
POLITICAL:
-Finland is refused to give any financial support
-Lack of government

support
-Absence of political authority
-To understand and view rules and sides that are established in India;
ECONOMICAL:
- Economical commotions in Europa
- Zooming Chinese trade;
-The lack of financial resources
-Hasn’t any opportunities for doing investigation and development
-Deficiency of financial resource;
SOCIAL/CULTURAL:
-Assimilation of devices
-Whatsapp or Instagram, operating system as IOS and Android;
-Apple;

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PESTEL analysis
Technological factors:
- Competitors with the latest mobile phones
- Update the

nature of their devices
-In 2013, Nokia with Microsoft- original applications in its advanced cameras.
Environmental factors:
- Corporate social responsibility and convenient products
- Advanced cells use lithium batteries
Legal factors:
- They outsource their products.
- An emergency plan.
- The correct rights to copy its desings

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