Directional Сhinese сontent traffic service general introduction for Bilain

Содержание

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A New Segment of Mobile Internet A Directional China Content Traffic

A New Segment of Mobile Internet
A Directional China Content Traffic Service


Entertainment Without Border - DCCT

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Agenda Background & Pain Spot of Chinese Subs Characters of DCCT

Agenda

Background & Pain Spot of Chinese Subs
Characters of DCCT Service
DCCT General

Technical Solution
DCCT Case Study
Technical Solution & Work Scope for Beeline
Cooperation Proposal & Marketing Action
About Livecom
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Background The Carrier has a considerable number of Chinese subs;Chinese Dramas,

Background

The Carrier has a considerable number of Chinese subs;Chinese Dramas, Music

& Internet games are the requirement of these subs;
China has been enforcing Content Geographical Protection in past years and thereinafter. The result leads some popular contents only can be visited in China Mainland and are prohibited to visit abroad;
Due to uncertain and longer Internet latency, some interactive games can not be well experienced by local Chinese especially when these games server IPs are in mainland China.
China blocks to visit some websites such as Google,Facebook, Twitter, Youtube, etc.
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Background –Pain Spot of Chinese Subscribers More and more video and

Background –Pain Spot of Chinese Subscribers

More and more video and music

content on popular Chinese APPs that are attractive to Chinese have geographic limitation outside China Mainland.
Chinese subs are depressed on this and are expecting a solution.


“Sorry this content is not available in the region you located due to the restriction of the copyright”

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Background – Longer Latency to China Due to uncertain and longer

Background – Longer Latency to China

Due to uncertain and longer Internet

latency, some interactive games and APPs can not be well experienced by local Chinese especially when these games and APPs’ server IPs are in mainland China.
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How to Visit Chinese Restricted Content Find a service to VISIT

How to Visit Chinese Restricted Content

Find a service to VISIT Chinese

contents and KEEP FREE to visit Google, FB etc
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Characters of DCCT Service Activating popular mainstream Chinese content APP. Watch

Characters of DCCT Service

Activating popular mainstream Chinese content APP. Watch more

Chinese content in same APP than those without DCCT service
Accelerating and Optimizing routes to China. It will improve Internet surfing experience so that end users like to consume more data traffic to visit local network to play online interactive games, to do online real time video meeting or online education, to process online OA.
Keeping to visit local applications via local routes. Local Chinese can use Google, Facebook and other local favorite APPs as usual.
Precise Identification Chinese content APPs will provide rapid route for these specific APPs to China, in order to promote more data consumption and bring additional revenue for the carrier.
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DCCT General Technical Solution We deploys DPI GW in carrier’s network.

DCCT General Technical Solution

We deploys DPI GW in carrier’s network.
Carriers

can dig out NEW traffic which can not realize before DCCT service;
Carriers can attract more Chinese (Tourists or Resided Chinese) to register into its network;
NEW traffic & new subs will bring new revenue to the carrier.
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Case Study: LTC in Laos KuGou Music It shows about 60GB

Case Study: LTC in Laos

KuGou Music
It shows about 60GB traffic increased

per day before and after activation

Tencent Video (WeTV Chinese Version)
It shows about 1.5TB NEW traffic increased per day before and after activation

In September 2019, DCCT was tested and launched on LTC, activating APPs including Kugou Music and Tencent Video

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Real Example: LTC Game accelerating PING an IP in China from

Real Example: LTC Game accelerating

PING an IP in China from

Laos, latency usually is about 300ms
PING same IP via DCCT link from same location, latency is only about 80ms sometimes
End user can get quicker access, reaction and experience via DCCT link, especially for refreshing short videos, playing games

WANG ZE RONG YAO
(King’s Glory)

After Accelerating

Case Study: LTC in Laos

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LTC DCCT Performance Case Study: LTC in Laos Livecom is always

LTC DCCT Performance

Case Study: LTC in Laos

Livecom is always dedicated to

unblocking /accelerating popular Chinese Content websites/APPs .
Up to now, 36 Chinese websites/APPs, have been activated, including 14 videos, 5 music, 8 games,1 shopping and 8 Online Education APP
Open for ALL mobile users in LTC network

In past 12 months, we have identified about 15K users(IMSI)/month using DCCT service at LTC.
Generated 200TB per month new traffic for LTC
Without marketing promotion and advertisements
It is a remarkable value-added service although Chinese people has decreased dramatically due to COVID-19.

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LTC DCCT Performance Case Study: Metfone in Cambodia Metfone chooses to

LTC DCCT Performance

Case Study: Metfone in Cambodia

Metfone chooses to setup a

new package to launch DCCT due to oversized competitive market in Cambodia
Only end users who have ordered this DCCT package will enjoy this service
It presents slowly increasing trend because of lack of marketing promotion and advertisements to let local Chinese know it
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Technical Solution for Beeline 1. Beeline may have multi Internet routes.

Technical Solution for Beeline

1. Beeline may have multi Internet routes. We

plan to deploy DPI GWs (10GE port) on links to China
2. Or we provide most possible IP lists these Chinese APPs will use mostly to Beeline to do policy routing. Destination IP in this IP lists will be sent to our DPI GW first.
3. Only identified requests (in our opening APP list) will be sent to Beeline POP in London/Paris/HK, then Livecom POP finally.
4. Other requests for China terminated and other destinations terminated will be sent back original paths to be routed by legacy policies.

ALL Beeline users can enjoy DCCT service without changing their current data plans;

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Required Resources from Beeline Need a rack with 3KVA to install

Required Resources from Beeline

Need a rack with 3KVA to install DPI

GWs in Beeline network

With several public IP to manage, such as 8 – 16 IPv4 address in Beeline network

Beeline need prepare a dedicated link from Beeline network to TH2 in Paris or MEGA-I in HK, beginning from 1Gbps with 10GE port.

Beeline provides necessary assistance to introduce Beeline’s IGW topology and connect with Livecom’s hardware devices.

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Beeline’s Work Scope Dedicated Bandwidth from Beeline network to London, Paris

Beeline’s Work Scope

Dedicated Bandwidth from Beeline network to London, Paris or

Hong Kong
A 3KVA rack for Livecom to deploy hardware
Several Public IPv4 address (such as 8-16 IPv4) for this project
Prepare several fibers (10GE interface) to connect Beeline network and Livecom devices
Prepare necessary routers to connect Livecom’s data devices
Setup SMS delivery mechanism to potential local Chinese end users to mention them what latest popular Chinese content are available in Beeline’s network.
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Livecom’s Work Scope Dedicated Bandwidth from HK to China mainland In

Livecom’s Work Scope

Dedicated Bandwidth from HK to China mainland
In building cross

connection in London/Paris/HK POP to connect Beeline’s POP
Purchase, deliver, deploy devices and corresponding software licenses into the rack provided by Beeline
Configure devices and connect with Beeline’s network
Prepare minimum URL lists to Beeline in order that Beeline can identify how many local Chinese are on-net
Jointly test with Beeline team
Submit monthly running report to Beeline if need
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Cooperation Proposal Install our DPI GW on Beeline’s main Internet routes

Cooperation Proposal

Install our DPI GW on Beeline’s main Internet routes to

China

Free trial for 2 months

Enable for ALL customers including local Chinese community and local citizens who knows Chinese. ALL customers can open unconsciously Chinese content APPs to enjoy.
Watch how many new increased data generated per day or per month
Review how many new revenue has been brought to Beeline

Open discussion on how to share revenue

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Marketing Action – Beeline Network Finding out local Chinese on net;

Marketing Action – Beeline Network

Finding out local Chinese on net;
Sending

SMS to introduce this DCCT service to them and latest Chinese content like drama, music etc so that they may visit;
Others.
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Marketing Action - Livecom https://mp.weixin.qq.com/s/3-5GcXbLIBttx08eC7ydiA Writing Chinese soft article on some

Marketing Action - Livecom

https://mp.weixin.qq.com/s/3-5GcXbLIBttx08eC7ydiA

Writing Chinese soft article on some Online

Travel Agency (OTA) and local Chinese APPs to introduce this service in order to let them know Beeline has launched this service
Sending posters of latest Chinese contents in mainland China in local Chinese Wechat group to encourage them to chase these latest content