Бренд Parker

Июль 27, 2022

Содержание

3. Brand name Parker Year of establishment of the Parker company (usually indicated on the cap) Name
4. Other types of logo Parker
5. Brand image Cap of handle with Parker logo Clip in the form of an arrow (The
12. Brand myth PARKER is awarded the Royal Warrant by Queen Elizabeth II, becoming the official supplier
13. Parker pen signed the Act of surrender of Germany and Japan in the Second World War.
14. After that event no one could challenge the superiority of the company in the market of
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Brand name
Parker
Year of establishment of the Parker company
(usually indicated on

the cap)

Name of the company PARKER PEN COMPANY

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Other types of logo Parker

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Brand image
Cap of handle with Parker logo
Clip in the form of

an arrow
(The most famous feature parker
pens from other usual pen)

Typical shape for usual parker pen

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Brand myth
PARKER is awarded the Royal Warrant by Queen Elizabeth II,

becoming the official supplier of writing instruments to the Royal Household.

130 years since
company's foundation

Founded in 1888

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Parker pen signed
the Act of surrender
of Germany and Japan

in
the Second World War.

Pen-peacemaker

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After that event no one could challenge the superiority of the

company in the market of writing instruments.
“Pen-peacemaker" continued to participate in important political events, with its high quality, giving some kind of guarantee to the signed document.
Therefore, more and more political leaders used these models to sign documents - they were George W. Bush (senior and junior), Ronald Reagan, Margaret Thatcher.