Customers Personas

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As you can see already that our customers have different personality

As you can see already that our customers have different personality

and want different needs
If you know what your customer needs, you can create things to help them reach their goals & dreams faster
So Personas are: Semi-fictional representations of your ideal customer based on real data about customer demographics, behaviors, motivations, and goals
The best way to create customers personas is to make meetings with our current customers and understand them

Why we need Customers Personas

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Steps Needed Meetings with Current Customers Meetings Interpretations & create different

Steps Needed

Meetings with Current Customers

Meetings Interpretations & create different personas

Create Content

suitable for each customer persona

Send Automatically content for each customer based on that they personally need

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Steps Needed Just Imagine that after these steps that every Customer

Steps Needed

Just Imagine that after these steps that every Customer we

have will see the information that he/she exactly needs to attract them to our programs and make them customers as fast as we can, how much can we grow!
For example, if I am student and want to go to India, I will automatically receive content about GC opportunities in India, and when I get Matched I will automatically receive how to make Visa for India.
If the EP trust information from parents, he/she will receive automatically content from parents of previous EPs, if he trust Professors he will receive content about different professors talking about AIESEC and its impact
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What is your current role? “Student, Graduate, Accountant, Teacher …” Which

What is your current role? “Student, Graduate, Accountant, Teacher …”
Which University

you are from? And which faculty? “Electrical Engineering in Moscow State University,…”
If he/she is working, What company you work at? And in which Field? “SberBank “Banking”, Airbnb “Tourism” , .…)
What are you biggest challenges in life? “Try to write the answers in Separate Points to be easier to understand, for example, “Low English Skills, No Money, …..”
What is the job you want to have in the next two years?
What skills & knowledge you need to learn to reach this job? “Try to write the answers in Separate Points to be easier to understand”

Interview Questions

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How do you usually learn about new information for a job?

How do you usually learn about new information for a job? “Friends,

Linkedin, Newspapers,…..”
What publications do you read? “Newspaper, Which TV Channel, Which Magazines, …..”
What Social Media do you usually use? Put them in order. “1. VK then 2. Instagram, 3. Facebook,…..)
What are the sources of Information that you trust? Put them in order. “1. My parents, 2. My Friends, 3. My professors,…..”

Interview Questions

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Why you decided to go for the internship with AIESEC? About

Why you decided to go for the internship with AIESEC?
About your

internship with AIESEC, what were your personal & professional gains “learning” from it? “Try to write the answers in Separate Points to be easier to understand (self-understanding, empowering others, risk-taking) ”
About your internship, what were your personal pains “Challenges”? “Try to write the answers in Separate Points to be easier to understand (misunderstanding other culture, solved some problems or etc.)”
What about world issues you learned during the internship? Do you think if it made a contribution to their solution?
It helps you experience an internship now? “Try to write the answers in Separate Points to be easier to understand ”
Do you want to take another internship with AIESEC or not? Why?
Would you recommend other people to take internship with AIESEC or not? Why?
Do you have any materials from your internship? If yes can you share it with me? “It can be blogs he write, pictures or videos he took,….”
How do you prefer to interact with AIESEC? “By Email, on VK, By Mobile, Face to Face, None”

Interview Questions