Facts about IKEA

Swedish roots, revolutionized furniture sales
From 7.6 b € in 1999 to 37.1 b € in 2017
One of the most sustainable companies

methods, putting various pricing policies that may attract more clientele, or one can make the distribution more extensive.

is to ‘Milk these products as much as possible without killing the cow!

in those areas where the earnings are good and the risks reasonably low. Upgrade the most profitable product lines to maintain profits.

withdrawal» – the company has a weak position in the industry with an average attractiveness. The company should try to stay in this industry as long as it is profitable.

work teams

relatively small supermarkets. They are located mainly in residential areas of large cities

Hoff company provides furniture with unique design solutions. However in IKEA much more choice and lower price for the entire range

In Leroy Merlin quality is estimated worse and buyers are dissatisfied with materials of which the furniture consists

in the world
the car he drives is 15 years old
he always flies economy class and requires his subordinates to use both sides of a sheet of paper.
All the furniture in his house is from IKEA, except for an old chair and a beautiful standing clock.
he buys cheap clothes at sales, and considers the best vacation to travel by bike in Sweden

The idea of furniture Packed in flat boxes came to him in the 50s, when he saw how his employee unscrewed the legs of the table to fit in the car of the buyer.

business proposition for you!
IKEA Department for Business will help you in the arrangement. Everything - from interior design to installation of purchased goods. And you will be able to focus on the more important thing-your own business.

local business directories

refused to remind of the Nazis slogan " to Each his own»

Police in St. Petersburg for corruption detained employee IKEA

IKEA announced plans to sell furniture made by competitors

IKEA will start renting out its furniture

IKEA announced plans to cut about 5% of its employees in Russia

what does the press say?

already knows where they come from and what language they speak.

the main secret of success of mailing is short requests

Are you married? - Send information about wedding products.
Do you have children? - Send information about children's clothing collections
.Are you planning to move, or have you recently moved? - Send information on the arrangement of a new home.
Do you plan to update / remodel the kitchen (cabinets, countertops, appliances, floors, etc.? - Send information about IKEA furniture services.
Are you a landlord or a tenant? - Send information about real estate agencies.

and radio, outdoor and Indore advertising, social networks.

https://youtu.be/4QY507PiEx8

In 2010, several public transport stops on the main streets of Paris were turned into mini-living rooms with real furniture

real box from IKEA.

Or pack it in a recognizable shopping bag

What is more?

can be easily installed not only on the horizontal, but also on the vertical surface