Immersive is an independent studio with a global team of visual storytellers and creative technologists

Август 6, 2022

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Immersive is an independent studio with a global team of visual storytellers and creative technologists

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2. WHO WE ARE. Immersive is an independent studio with a global team of visual storytellers and
3. Our Media Servers controlled the 2012 London Olympics world record breaking stadium screen. We created the
4. And our Directors VR is multiple award-winning. With BMW we covered a car in LED and
5. Many of our live performance, stage and set designs has been world-first and award-winning.
6. Our corporate clients
7. THE PROJECT. We are embarking on an exciting, large scale project delivering at the end of
8. IT’S A SECRET. Firstly, Thank you for signing the NDA! Due to the private nature of
9. THE BRIEF.
10. THE DETAIL. The content we are creating will be played by an automated VJ system in
11. THE SPACE.
12. Wall 1 Wall 2 Wall 3 Floor Ceiling
13. WHAT ARE WE CREATING? To create diverse and interesting VJ content we are producing loop packs
14. THE LAYERS
15. BACKGROUND LAYER. Scene 1 1536 frames of content that has variety within its loop. This could
16. FOREGROUND LAYER. THE FOREGROUND LAYER We will need you to choose one object, texture layer or
17. EXAMPLE FOREGROUND AND BACKGROUND LAYERS.
18. Background A Scene Example: Scene 1
19. Foreground Examples Example 2 Example 1 A Scene Example: 2 x foreground render passes.
20. DELIVERABLES
21. LOOP PACK One loop pack contains; Scene 1: Background (composition of 5 cameras from C4D) =
22. SUMMARY OF VOLUMETRIC DELIVERABLES. Each loop pack contains: 2 x seperate scenes from each design 1536
23. VOLUMETRIC PIXEL MAP. We will need everything to be rendered into this map. We will share
24. IT’S ALL ABOUT THE MUSIC. All content will be run automatically on a BPM based auto-VJ
25. THE TECHNICAL DETAIL. Final content needs to be: 25 FPS One scene should have 125 BPM
26. VOLUMETRIC WORKFLOW
27. OVERVIEW Open the appropriate C4D camera rig project for your renderer Import your project and rework
28. ARTIST VOLUMETRIC WORKFLOW / OPEN PROJECT In the “C4D-templates” folder you can find a selection of
29. ARTIST VOLUMETRIC WORKFLOW / IMPORT SCENE Next import your scene from File/Merge Project and align your
30. ARTIST VOLUMETRIC WORKFLOW / EXPORT FROM C4D We have set up the export settings so they
31. ARTIST VOLUMETRIC WORKFLOW / IMPORT TO AFTER EFFECTS Open the After Effects project called “After Effects
32. © COPYRIGHT 2020 IMMERSIVE LTD. ARTIST VOLUMETRIC WORKFLOW / EXPORT FROM AFTER EFFECTS The only composition
33. DELIVERABLES ARTIST VOLUMETRIC WORKFLOW / Submission Stages STAGE ONE: Issue a Quarter Resolution Preview for creative
34. NEXT STEPS
35. NEXT STEPS. We will share an offer letter with you detailing the next steps on this
37. Скачать презентацию

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WHO WE ARE.
Immersive is an independent studio with a global team

of visual storytellers and creative technologists. We are artists, programmers, designers, producers and technical specialists, working together to transform imaginative concepts into artistic realities. Combining art, science and technology, we defy boundaries to change the way stories are told and experienced across the globe.
From immersive installations and exhibitions, VR and AR productions, live events and brand campaigns, we make world-first experiences that amaze and inspire audiences around the world.

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Our Media Servers controlled the 2012 London Olympics world record breaking

stadium screen.

We created the world's biggest hologram in Madison Square Gardens.

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And our Directors VR is multiple award-winning.
With BMW we covered a

car in LED and online users could put video selfies on the car, a huge viral hit and world first.

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Many of our live performance, stage and set designs has been

world-first and award-winning.

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Our corporate clients

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THE PROJECT.
We are embarking on an exciting, large scale project delivering

at the end of April 2020. The project involves producing over 30 hours of motion graphics for a client’s private event.
Our in-house production team will be creating content as well as working with collaborators from around the globe to deliver a diverse mix of visuals.
After seeing your work we would like to offer you the opportunity to join us on this project!
We also see this as an opportunity to build a relationship for future collaborations!

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IT’S A SECRET.
Firstly, Thank you for signing the NDA!
Due to the

private nature of this event, the content we would like you to create will never be shown on social media, online, or be output outside of the event.
The event space has a 30 person capacity and operates within a strict no phone / no camera policy.
For these reasons, we will be asking you not to share this creative brief, or any details, with anyone outside of Immersive.

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THE BRIEF.

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THE DETAIL.
The content we are creating will be played by an

automated VJ system in a private nightclub environment.
Due to the customised layout of the space, we are developing engaging work that can be packaged for playback and manipulated to work with various music speeds, genres and moods.
The space hosts multiple screens, which our content will play across.

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THE SPACE.

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Wall 1
Wall 2
Wall 3
Floor
Ceiling

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WHAT ARE WE CREATING?
To create diverse and interesting VJ content we

are producing loop packs based on a selection from your existing work.
The clients playback system works to a specific BPM - 125 BPM in most cases.
Each loop pack consists of two scenes, which are alternative versions of the same content. Each scene is 1536 frames in length and played back at 25 FPS, totalling 61.44 Seconds duration..
Each of the 2 x scenes created per loop pack are classed as background layers.
Each scene created needs to have an alpha channel of an object or texture from that scene rendered as a seperate layer. This layer is then re-textured/re-coloured and used as the foreground layer. This flashes in and out on the beat- & is controlled by the clients playback system.
The coming pages explain the background and foreground layers in more detail.

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THE LAYERS

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BACKGROUND LAYER.
Scene 1
1536 frames of content that has variety within its

loop. This could be camera moves or the objects moving, use of secondary animation, changing of textures - whatever works best and easiest to add to the feeling of variety over the 1536 frames duration.
One quick way way to achieve 1536 frames is to create shorter loops of 768 frames (30.72 seconds in duration) in your 3D software and duplicate to reach 1536 in AE and put in colour changes or effects on render layers to create the extra 768 frames - as long as it looks good we are happy for any solution that helps a smooth workflow.
We find that using different camera views (close ups for instance) easily gets the scene up to the 1536 frame duration and there is no need to bother with AE effects.
Lots of variety can be achieved with creative use of camera animation.
Scene 2
Exactly the same as Scene 1, but this time textured differently and occasionally using different camera moves for visual variety.
For example: Scene two could be a neon look/ a black and white look/ a different textured look. Use different camera moves from Scene 1 where you can.
NOTE: Each file we provide you with has a detailed brief on what we are looking to achieve

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FOREGROUND
LAYER.
THE FOREGROUND LAYER
We will need you to choose one object, texture

layer or faces to be rendered out separately for both scenes.
This will be the foreground layer.
The layer should be...
Pick a prominent object/s in the scene and render that layer separately. Give it a different colour or texture.
It is important that this layer is on a alpha channel.
In order to get the Alpha, you will need to either change all other faces/ objects to a colour to be keyed out in AE. Or you may have a fully separate object which is your foreground layer and then you can simply delete all other content behind it.

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EXAMPLE FOREGROUND AND BACKGROUND LAYERS.

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Background
A Scene Example: Scene 1

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Foreground Examples
Example 2
Example 1
A Scene Example: 2 x foreground render

passes.

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DELIVERABLES

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LOOP PACK
One loop pack contains;
Scene 1:
Background (composition of 5 cameras from

C4D) = 1 video
Foreground (composition of 5 cameras from C4D) = 1 video
Scene 2:
Background (composition of 5 cameras from C4D) = 1 video
Foreground (composition of 5 cameras from C4D) = 1 video

1 LOOP = 4 VIDEOS

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SUMMARY OF VOLUMETRIC DELIVERABLES.
Each loop pack contains:
2 x seperate scenes from

each design 1536 frames each
A render pass or ‘overlay layer’ of one prominent object from each scene, again at 1536 frames in duration (this will be played over the top of the clip as an accent)
This means each loop contains 4 outputs from one creative piece.
Scene One:
An immersive animation using our C4D Template or FBX file
Render pass layers
Scene Two:
An immersive animation using our C4D Template or FBX file with the alternative look
Render pass layers
Note:
We will share an After Effects template for this project to make things easy for you.
We will share a C4D template and FBX camera Rig.
We will need to view a quarter resolution preview of the clips before they are fully rendered.
Our render farm can take care of the final full resolution render for Volumetric renders. But please note we will be expecting renders to be optimised. We are happy to see tests and advise.

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VOLUMETRIC PIXEL MAP.
We will need everything to be rendered into this

map.
We will share an After Effects template for this project.
We will share a C4D template and FBX camera Rig.
We will need to view a quarter resolution preview of the clips before they are fully rendered.
Our render farm can take care of the final full resolution render. But please note we will be expecting renders to be optimised. Rendering 30 hours of content is a huge task so we need the best optimisation you can manage. We are happy to see tests and advise.

This is the final map that the Volumetric renders will be distributed to. We will supply the FBX set of cameras to output to this, and the AE file to lay it all out easily

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IT’S ALL ABOUT THE MUSIC.
All content will be run automatically on

a BPM based auto-VJ system:
The need for a foreground layer object that is a different texture/ colour from the background object stems from the fact that the automated VJ system will drop this in to the beat.
The need for variation on the A/B/C screens stems from the fact that the Loop pack needs to last for an entire track.
Thus having 2 scenes with 2 layers, the Auto VJ System should be able to VJ much better than an average beat synced system.
A FURTHER way to help the auto system is the knowledge that most of the music will be on a 125 BPM tempo.
We know that the foreground layer object can be dropped to the 125 beat, but we can also ensure variety by moving some secondary objects at 125 BPM.
We don't think that the entire scene should move at 125 BPM, but if there are secondary objects moving at 125, or even alternating with slight camera moves at 125 BPM, we can add to this effect.
We will mostly be relying on the foreground layer to do this work for us, but if you can add 20% BPM elements (objects or cameras) to of one of your scenes, that will help greatly.

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THE TECHNICAL DETAIL.
Final content needs to be:
25 FPS
One scene should have

125 BPM Reactive elements
1,536 Frames // 61.44 Seconds in duration
Content needs to be on a black background
Overlay layer with alpha channel
Named using our labelling system (which will be provided)
Avoid large colour gradients

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VOLUMETRIC
WORKFLOW

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OVERVIEW
Open the appropriate C4D camera rig project for your renderer
Import your

project and rework any animations where needed
Export from C4D
Import assets in to AE to merge separate cameras to one template fitting file
Export from AE
Deliverables

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ARTIST VOLUMETRIC WORKFLOW / OPEN PROJECT
In the “C4D-templates” folder you can

find a selection of C4D projects set up for different render engines. Open the one relevant to you and import your scene in to this project.
There are 5 cameras set up in this scene, they all point towards the different screens in the Panoramic Salon. This will give a feeling like you are inside the scene when it is displayed on site.

OPEN PROJECT

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ARTIST VOLUMETRIC WORKFLOW / IMPORT SCENE
Next import your scene from File/Merge

Project and align your assets so they are in view of the cameras
and framed nicely. If needed, you could align the camera rig
(as a whole, not individual cameras!) to your scene.
If you have also imported animations, check these through on each camera to make sure they still work over the 1536 frames.

IMPORT SCENE

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ARTIST VOLUMETRIC WORKFLOW / EXPORT FROM C4D
We have set up the

export settings so they are ready to go. In the “takes” section on the right hand side of Cinema4D interface, just hit Render/Render Marked Takes to PV
and your image sequences will be rendered out one by one for each camera in the scene.
A folder called “Output” will be created next to your C4D file, which will contain 5 subfolders divided by each camera.

EXPORT FROM C4D

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ARTIST VOLUMETRIC WORKFLOW / IMPORT TO AFTER EFFECTS
Open the After Effects

project called “After Effects Volumetric Template”.
This file is used to arrange all your individual camera outputs so they line up with the content template for the media server. This can be seen on the “5_ps_feed_all” composition.
There is a “3D VIEW” composition that shows the scene roughly as it will look on site.
Replace the placeholder files in the compositions with the image sequences you rendered from C4D. Make sure they all start at the beginning of the timeline and fill the comp, like the placeholder images do.

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EFFECTS

The only composition we will be rendering is the “5_ps_feed_all” comp that fits the template.
We have set up the render queue so it will render an image sequence of 1536 frames in PNG format at 7068x2256.

EXPORT FROM AFTER EFFECTS

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DELIVERABLES
ARTIST VOLUMETRIC WORKFLOW / Submission Stages
STAGE ONE:
Issue a Quarter Resolution Preview

for creative sign off
We may request amends at the stage
We will share an After Effects template for you to submit your previews in
STAGE TWO:
Once your content is approved we will ask you to render out the final files as a PNG frame sequence for each screen
Make sure to zip the folders of frame sequences before sending them to minimise data loss and corruption. We recommend a series of smaller zipped folders for this purpose
If at any point you have concerns or issues over deadlines just let the project team know!
*** We will issue a detailed briefing guide for the final submission stage ***

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NEXT STEPS

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NEXT STEPS.
We will share an offer letter with you detailing the

next steps on this project alongside a financial agreement for your involvement.
If you have any questions please contact us on y2020@immersive.international at any time.