Introduction to Marketing. Marketing Concepts. The marketing environment. Consumer and buyer behaviour

Август 6, 2022

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Introduction to Marketing. Marketing Concepts. The marketing environment. Consumer and buyer behaviour

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2. A. Course Content and Class Schedule Topics: Introduction to Marketing. Marketing Concepts, Principles and Objectives. The
3. Studying hours: THURSDAYS, 2-nd week. 12:00- 13:30- lecture 14:00- 15:30 – seminar Room 1106, Novorossiyskaya,50.
4. B. Portfolio A portfolio at the end of the course should contain “corrected” examples of all
5. C. Final Examination: MCQ (Multiple-Choice-Questions) + Portfolio.
6. What Is Marketing? “Marketing is the process of planning and executing the conception, pricing, promotion and
7. Marketing-mix
9. The wining companies should view the four Ps as the customer's four Cs: FOUR Ps FOUR
10. THE DEVELOPMENT OF THE MARKETING CONCEPT
12. Скачать презентацию

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A. Course Content and Class Schedule
Topics:
Introduction to Marketing. Marketing Concepts,

Principles and Objectives.
The marketing environment.
Consumer and buyer behaviour.
Segmentation- Targeting- Positioning. Identifying Market Segments and Targets.
Products, branding and packaging.
Pricing strategies.
Distribution.
Marketing communications and promotional tools.

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Studying hours:
THURSDAYS, 2-nd week.
12:00- 13:30- lecture
14:00- 15:30 – seminar
Room 1106, Novorossiyskaya,50.

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B. Portfolio
A portfolio at the end of the course should contain

“corrected” examples of all assignments done during the course.
Marketing Concepts in Comparison.
Pest- Analysis Method.
Competitors’ analysis Methods (Porter’s Five Forces Analysis )
Competitiveness Analysis Methods.
SWOT-Analysis Method.
S-T-P case- study.
Launching/ Inventing a New product: product concept, branding concept and packaging strategies.
Launching/ Inventing a New product: Advertising & Promotion Strategies.

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C. Final Examination: MCQ (Multiple-Choice-Questions) + Portfolio.

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What Is Marketing?
“Marketing is the process of planning and executing the

conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individuals' and companies' goals.”
(AMA-The American Marketing Association )

Marketing is the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably.
(UK Chartered Institute of Marketing)

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