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Key indicators of campaign Maggi Jan campaign showed good results: Clicks

Key indicators of campaign

Maggi Jan campaign showed good results:
Clicks were

overfulfilled by 35% (though Impressions were less than planned);
CPC was 49% less; total fact CTR was ~7% (vs 3,4% planned)
There were some budget savings due to two times lower CPC
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Key indicator of campaign (Impressions/CTR) Comments

Key indicator of campaign (Impressions/CTR)

Comments

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Key indicator of campaign (Clicks/CPC) Comments

Key indicator of campaign (Clicks/CPC)

Comments

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Campaign groups Comments Maggi_Product Maggi_Brand

Campaign groups

Comments

Maggi_Product

Maggi_Brand

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Google Analytics Comments

Google Analytics

Comments

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Top 10 queries Yandex Top 10 Google Top 10

Top 10 queries

Yandex Top 10

Google Top 10