Mate Mate. San Francisco

a week by Jan 2017
The change will start here
in San Francisco
with Mate Mate

arts
Home of the technology industry

to 35 year old age bracket
225.000 employed in tech industry
Average yearly income:  $98,242
1% of income spent on alcohol beverages

in the suburbs
Local store sells about 4 cases per month
Talked to the store owners, the local sales representative doesn't return calls and doesn't always have inventory.
The market is wide open!

companies in SF Bay Area provide their employees with free snacks and beverages. They are interested in providing diverse array of beverages in order to improve employee morale and image: be a fun place to work
Once we set Mate Mate in the cafeteria, an employee has just to pick it from the fridge. The company will cover the cost. The barrier for adoption is gone!
When an employee gets used to Mate Mate at work they will seek and recognize Mate Mate at bars and grocery stores.
As more tech employees are aware of Mate Mate, more people in SF area will learn of Mate Mate by the word of mouth.
It will be easier to convince stores and beverage distributors to carry Mate Mate once it is a sought after, known brand.

office on Oct 21
Put out 50 bottles of Club Mate in cafeteria refrigerator
All bottles were gone within one day!
Favorable reviews in the internal food review website
Currently in talks for recurring sales

companies to come!

and Meetups
After hours bars and clubs