Siamese Exclusive Ratchada. Digital media plan 2019

Июль 24, 2022

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Siamese Exclusive Ratchada. Digital media plan 2019

Содержание

2. RECAP BRIEF Client: SIAMESE EXCLUSIVE RATCHADA BRAND : SIAMESE ASSET Period: 2 Months (August – September
3. PRODUCT REVIEW
4. MARKET REVIEW
5. Brand Keywords & Search Volume Trend AVERAGE MONTHLY SEARCH FOR BRAND In 2019 (January 2018 –
6. Market Demand on Search Engine I Location (Ratchada- HuaiKhwang) AVERAGE MONTHLY SEARCH TIMES IN 2019 “CONDO/ESTATE
7. Market Demand on Search Engine I Competitors “COMPETTITORS” RELATED KEYWORD SEARCH 2,870 AVG. TIMES PER MONTH
8. COMMUNICATION MESSAGE คอนโดติด MRT รัชดา สะดวกครบทุกการใช้ชีวิต ในราคาเพียง ... ล้านบาท ลงทะเบียนรับสิทธิพิเศษทันที LIVING INVESTMENT ทำเลแห่งอนาคต ไม่ว่าจะขายต่อ หรือปล่อยเช่า การันตีผลตอบแทน5%
9. MEDIA PLAN
10. MEDIA STRATEGY 2019 SEM TO DISPLAY ADS IN FRONT OF THE POTENTIAL USERS WHEN SEARCHING FB
11. SEM https://www.siameseratchada.com Landing to project’s website
12. SEM KEYWORDS High bidding : Conversion
13. SEM KEYWORDS Medium bidding : Build Awareness
14. FACEBOOK WEB CONVERSION To drive target audience to website by the call to action ads, and
15. FACEBOOK LEAD ADS Quickly Communicate Your Offer The sign up process with lead ads is very
16. FACEBOOK TARGETING
17. BUDGET & TIMELINE
18. BUDGET & TIMELINE
20. Скачать презентацию

Слайд 2

RECAP BRIEF
Client: SIAMESE EXCLUSIVE RATCHADA
BRAND : SIAMESE ASSET
Period: 2 Months (August

– September 2019)
Requirement :
Media Plan and target group
Objectives:
• Collect quality leads
• Build branding for SIAMESE RATCHADA
Budget:
Total 500,000 THB

Слайд 3

PRODUCT REVIEW

Слайд 4

MARKET REVIEW

Слайд 5

Brand Keywords & Search Volume Trend
AVERAGE MONTHLY SEARCH FOR BRAND In

2019 (January 2018 – June 2019)

SIMESE RATCHADA HAS AWRENESS IN 2018

THE POPULARITY IN BRAND KEYWORDS HAS GROWN SINCE 2019

MEDIUM & HIGH COMPETITION IN BRAND KEYWORDS

Слайд 6

Market Demand on Search Engine I Location (Ratchada- HuaiKhwang)
AVERAGE MONTHLY SEARCH

TIMES IN 2019

“CONDO/ESTATE IN NEARBY LOCATION Ratchada- HuaiKhwang”
RELATED KEYWORD SEARCH
5,300 AVG. TIMES PER MONTH
IN 2019

Слайд 7

Market Demand on Search Engine I Competitors
“COMPETTITORS”
RELATED KEYWORD SEARCH
2,870 AVG. TIMES

PER MONTH IN 2019
Medium-high bid competition
Base on Location & price range

Слайд 8

COMMUNICATION MESSAGE
คอนโดติด MRT รัชดา
สะดวกครบทุกการใช้ชีวิต
ในราคาเพียง ... ล้านบาท
ลงทะเบียนรับสิทธิพิเศษทันที
LIVING
INVESTMENT
ทำเลแห่งอนาคต
ไม่ว่าจะขายต่อ หรือปล่อยเช่า
การันตีผลตอบแทน5%

นาน 2 ปี
ลงทะเบียนตอนนี้
รับราคาพิเศษเพียง ... ล้านบาท

Слайд 9

MEDIA PLAN

Слайд 10

MEDIA STRATEGY 2019
SEM
TO DISPLAY ADS IN FRONT OF THE POTENTIAL USERS

WHEN SEARCHING

FB WEB CONVERSION
TO DISPLAY ADS TO THE SELECTED TARGET USES

REVIEWS&ADVERTORIAL EXIST ON
SEARCH ENGINE

AWARENESS

LEAD REGISTRATION

CONSIDERATION

SEM
CONVERSION & REMARKETING

GDN
CUSTOM INTENT REMARGETING

FACEBOOK
FACEBOOK LEAD AD &WEB COVERSION RETARGETING

To generate potential leads for SIAMESE RATCHADA by selected media platform

Слайд 11

SEM
https://www.siameseratchada.com
Landing to project’s website

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SEM KEYWORDS
High bidding : Conversion

Слайд 13

SEM KEYWORDS
Medium bidding : Build Awareness

Слайд 14

FACEBOOK WEB CONVERSION
To drive target audience to website by the

call to action ads, and encourage registration on web
Launch Web conversion campaign in parallel with FB leads

Track Conversions on WEB
Facebook Web Conversion will enhance the opportunity to activate the retargeting on web
Ads. with Call to Action: Register

Слайд 15

FACEBOOK LEAD ADS
Quickly Communicate Your Offer
The sign up process

with lead ads is very quick.
Collect the Right Information by encouraging people to fill it out.
Most simple way for real estate campaign to collect leads

To reach target audience and attract them to lead registration through FB form

Слайд 16