Types of Mobile Advertising

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? In the past decade, mobile advertising has grown tremendously and

? In the past decade, mobile advertising has grown tremendously and is

poised to overtake desktop advertising in total dollars spent.
? Just think about your own internet use. Do you use your phone or computer more to research, watch media, pay bills? Most people at this point use their smart phones more.
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? Most common mobile ad type. ? Mobile advertisers may put

? Most common mobile ad type.
? Mobile advertisers may put ads on top

or bottom banner of a page or app.
? They are designed to be clean and more broad to provide users with an overview of a particular business.
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? Takes up entire screen. This is why they’re also known

? Takes up entire screen. This is why they’re also known as

full-screen ads.
? Increases engagement, but must be more focused and feature quality content.
? Good for high quality images and messaging.
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? Plays before media like YouTube ? Also featured on pages

? Plays before media like YouTube
? Also featured on pages and apps where

they can be expanded and played when tapped.
? Features high user engagement but content must be compelling in order to not annoy the user.