Mass Media

Июль 28, 2022

Содержание

2. Mass media Promoting Rational Drug Use in the Community Objectives of module Appreciate different kinds of
3. Mass media Promoting Rational Drug Use in the Community Six basic questions
4. Mass media Promoting Rational Drug Use in the Community Types of mass media Radio TV Newspapers
5. Mass media Promoting Rational Drug Use in the Community
6. Mass media Promoting Rational Drug Use in the Community Advantages of mass media Reaches many people
7. Mass media Promoting Rational Drug Use in the Community Disadvantages of mass media Difficult to make
8. Mass media Promoting Rational Drug Use in the Community Type of mass media opportunities news and
9. Mass media Promoting Rational Drug Use in the Community Soul City An integrated communication programme that
10. Mass media Promoting Rational Drug Use in the Community How can we use mass media? What’s
11. Mass media Promoting Rational Drug Use in the Community Activity 1: convincing the media editor Decide
13. Скачать презентацию

Слайд 2

Mass media Promoting Rational Drug Use in the Community
Objectives of module
Appreciate different

kinds of mass media and how they can be used
Critically assess advantages and disadvantages of using mass media to promote rational drug use
Understand how to develop mass media strategies to promote rational drug use

Слайд 3

Mass media Promoting Rational Drug Use in the Community
Six basic questions

Слайд 4

Mass media Promoting Rational Drug Use in the Community
Types of mass media
Radio
TV
Newspapers

and large circulation magazines
Billboards
People
Internet

Слайд 5

Mass media Promoting Rational Drug Use in the Community

Слайд 6

Mass media Promoting Rational Drug Use in the Community
Advantages of mass media
Reaches

many people quickly
Low cost per person reached
Can be used to:
Tell people about new ideas and services
Agenda-setting and advocacy
Create a favourable climate of opinion

Слайд 7

Mass media Promoting Rational Drug Use in the Community
Disadvantages of mass media
Difficult

to make specific to local community
Fixed message
Can be easily misunderstood
Access often difficult
Lacks feedback F to F
MM is less appropriate for:
Changing behaviours rooted in culture or reinforced by social norms
Developing skills of informed decision making
Promoting empowerment
Learning practical skills

Слайд 8

Mass media Promoting Rational Drug Use in the Community
Type of mass media

opportunities

news and features
magazine programmes
drama
documentaries
quizzes
chat shows
announcements
jingles
advertising

Слайд 9

Mass media Promoting Rational Drug Use in the Community
Soul City
An integrated communication

programme that uses radio, TV drama, print, face to face, training, policy advocacy, networking.

Слайд 10

Mass media Promoting Rational Drug Use in the Community
How can we use

mass media?

What’s the objective of the media campaign?
Who is the audience?
What’s the content? (key message?)
How can we evaluate it?

What mass media do people have access to?
What do they read/listen to?
What are their favourite programmes?
When do they listen/watch programmes?
Who are credible sources on the mass media?

Слайд 11

Mass media Promoting Rational Drug Use in the Community
Activity 1: convincing the

media editor

Decide which mass media you want to use, and how
Decide what key point from your research you want to use as the main message for your media activity
Decide how to sell that idea to the editor/producer
Prepare a 5-minute presentation that will convince the editor to work with you on this

Mass Media

Содержание

Mass media Promoting Rational Drug Use in the CommunityObjectives of moduleAppreciate different

Mass media Promoting Rational Drug Use in the CommunitySix basic questions

Mass media Promoting Rational Drug Use in the CommunityTypes of mass mediaRadioTVNewspapers

Mass media Promoting Rational Drug Use in the Community

Mass media Promoting Rational Drug Use in the CommunityAdvantages of mass mediaReaches

Mass media Promoting Rational Drug Use in the CommunityDisadvantages of mass mediaDifficult

Mass media Promoting Rational Drug Use in the CommunityType of mass media

Mass media Promoting Rational Drug Use in the CommunitySoul CityAn integrated communication

Mass media Promoting Rational Drug Use in the CommunityHow can we use

Mass media Promoting Rational Drug Use in the CommunityActivity 1: convincing the

Похожие презентации