Expansion

Сентябрь 3, 2022

Содержание

2. Revenue Division by Pet Type Dogs account for 75% of grooming revenue Cats account for 50%
3. Competition Most Grooming Salons do not provide healthcare Most locally owned and small Weakness to Franchise
4. Primary Strategy Develop a franchise approach Bulk purchase of healthcare & grooming products National and local
5. Possible Expansion Areas Metro areas have best profitability More dogs in suburbs Most human population growth
6. Recommendations Choose a large, Midwest metro area Open store first in metro, then suburbs, then rural
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Слайд 2

Revenue Division by Pet Type
Dogs account for 75% of grooming revenue
Cats

account for 50% of healthcare revenue

Слайд 3

Competition
Most Grooming Salons do not provide healthcare
Most locally owned and small
Weakness

to Franchise

Слайд 4

Primary Strategy
Develop a franchise approach
Bulk purchase of healthcare & grooming products
National

and local advertising
Internet links
Pet-related sites
Status updates on individual pets
The latest in pet healthcare

Слайд 5

Possible Expansion Areas
Metro areas have best profitability
More dogs in suburbs
Most human

population growth in Midwest

Слайд 6

Recommendations
Choose a large, Midwest metro area
Open store first in metro, then

suburbs, then rural
Use franchise model to
Undercut pricing
Improve revenue from advertising