Содержание
- 2. Theories of Mass Media The pluralist model The dominant ideology model The market model The elite-values
- 3. The Pluralist Model The media is an ideological market place in which a wide range of
- 4. Dominant Ideology Model The media as a conservative force aligned to the interests of economic and
- 5. Dominant Ideology Model Noam Chomsky and Ed Herman “Manufacturing Consent” identified five ‘filters’ through which news
- 6. Dominant Ideology Model 4) pressure applied to journalists including threats of legal action 5) a belief
- 7. Elite values model Focus on the mechanism through which mass media is controlled Editors, journalists, braodcasters
- 8. Market Model The idea is that TV and Media reflect rather than shape the views of
- 9. Mass Media and Democracy It promotes democracy in four key ways 1) By fostering public debate
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