A successful advertising campaign

Июль 22, 2022

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A successful advertising campaign

Содержание

2. Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal
3. Types and forms Advertising can be divided into two broad categories – consumer advertising and trade
4. Advertising can take a number of forms, including mass media, outdoor advertising, indoor advertising, word-of-mouth advertising,
5. Outdoor advertising. Billboards and messages painted on the sides of buildings are common forms of outdoor
6. Indoor advertising
7. Any time someone recommendeds a product to a friend, he or she has engaged in word
8. Sponsorship Social advertising
9. Steps to Successful Advertising Campaign Market Research Market research helps you in clearing up all that
10. Advertising Venue Once you are fully aware of your objectives and your ways, then it’s time
11. Ad Placement Upon the completion of the ad designing, it’s the time when you will actually
12. Monitoring While the importance of online advertising is fairly understood by all, it is also of
13. Old Spice: The Man Your Man Could Smell Like The very first part of Old Spice's
15. Скачать презентацию

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Advertising is an audio or visual form of marketing communication that employs an openly

sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.
Functions of Advertising:
Communicating a Brand’s Identity
Supplying Information to Consumers
Persuading customers to go for your Products
Generating demand
Maintaining Customer Base
Pricing Comparisons
Previewing New Trends

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Types and forms
Advertising can be divided into two broad categories –

consumer advertising and trade advertising. Consumer advertising is directed at the public. Trade advertising is directed at wholesalers or distributors who resell to the public. We’ll focus on consumer advertising, the form of advertising that is familiar to most people.
Consumer advertising can be further divided into national advertising and local advertising. National advertisingis aimed at consumers throughout the entire country and usually attempts to create awareness of a product or service among the public. Local advertising is aimed at informing people in a particular area where they can purchase a product or service.

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Advertising can take a number of forms, including mass media, outdoor

advertising, indoor advertising, word-of-mouth advertising, sponsorship, social advertising, direct marketing.

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Outdoor advertising. Billboards and messages painted on the sides of buildings

are common forms of outdoor advertising, which is often used when quick, simple ideas are being promoted.

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Indoor advertising

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Any time someone recommendeds a product to a friend, he or

she has engaged in word of mouth advertising. This type of advertising relies on personal recommendations to promote a product or service.

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Sponsorship
Social advertising

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Steps to Successful Advertising Campaign
Market Research
Market research helps you in clearing

up all that mist in the target market which acts as the hindrance in your way of knowing and understanding the expectations of customers as well as their needs.
Budgeting
The second most important step of a successful advertising campaign is clearing up your mind on the choice of a particular budgeting strategy and dividing it among different advertising projects.
Setting Goals
For a well-planned advertising campaign, get a clear view of what you want. Is it about getting more buyers or taking your business to an even bigger marketplace? Whatever it is, just break it down into smaller tasks like setting the goal of achieving a desired number of sales before the time period ends.

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Advertising Venue
Once you are fully aware of your objectives and your

ways, then it’s time for you to move to the advertising venue to make that historic decision of the placement of your ad, which you believe can change the future of your brand. That venue can be a popular website receiving thousands and millions of visitors per day, or a TV channel or it can be a newspaper, radio, etc.
Designing the Ads
The next step towards a winning advertising campaign is the effort and hard work that you or someone else on your behalf will put in to design a tool for marketing. In this step, the design of the ad is taken from the realm of mind to its physical form of existence.

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Ad Placement
Upon the completion of the ad designing, it’s the time

when you will actually place the ad to the advertising venue which you decided in a step earlier and prove the existence of both the ad and the business in the world.

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Monitoring
While the importance of online advertising is fairly understood by all,

it is also of paramount importance to measure and monitor the success of the campaign. Ad monitoring brings out key understanding of the market while helping define
The best online strategy for communication
Measuring web contribution against company goals/objectives
Measuring the impact on offline sales
Ranking the effectiveness of different ad platforms
Analyze and understand audience browsing behavior
Access targeting and campaign performance

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Old Spice: The Man Your Man Could Smell Like
The very first

part of Old Spice's "The Man Your Man Could Smell Like" campaign, created by Wieden + Kennedy and launched in February 2010, was the following commercial. It became a viral success practically overnight. That video has over 51 million views as of this writing. Several months later, in June 2010, Old Spice followed up with a second commercial featuring the same actor, Isaiah Mustafa. Mustafa quickly became "Old Spice Guy," a nickname Wieden + Kennedy capitalized on with an interactive video campaign in which Mustafa responded to fans' comments on Facebook, Twitter, and other social media websites with short, personalized videos.