Business plan

Июль 22, 2022

Содержание

3. Improve people's living standards by providing quality and convenient service.
4. Be one of the best companies in the world in the field of nutrition
5. Increase the duration of life, fill it with health, energy and happiness. To make people more
6. GOALS Produce and promote high-quality food; Give people technology and technology that raises their lives to
7. TARGET MARKET Men of working age from 23 to 45 years. They order lunches and dinners,
8. SEGMENTATION age - from 20 to 45 years; income level - average; a family of two
9. STRUCTURE OF ORGANIZATION CEO Manager Operator Courier Cleaner Accountant
10. RESPONSIBILITY OF MANAGER Financial management, salary payment; Formation of development strategy, search for business expansion opportunities,
11. Working with the site menu layout, control and ensuring the smooth operation of the site processing
12. RESPONSIBILITY OF OPERATOR Coordination of work of couriers Processing orders from the site and communicating with
13. RESPONSIBILITY OF COURIER Acceptance of the order from the restaurant, payment on the spot; Timely delivery
15. STRENGTH high quality products; fast home delivery The Eastern and European concept nutrition program; use of
16. WEAKNESS poorly developed nutrition in the city advertising campaigns are practically not carried out an unformed
17. OPPORTUNITIES expanding the range of products; the provision of additional services; the use of new technological
18. THREATS Reducing the overall level of purchasing power; Increased competition; Inflation and food embargo;
20. POLITICAL crisis situation in the country; current legislation on the food market state regulation of competition
21. ECONOMICAL the impact of inflation; increase the cost of production; taxation defined for products; dynamics of
22. SOCIAL High reputation of the company, the image of high-quality products; consumer preferences; media presentations; brand,
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Improve people's living standards by providing quality and convenient service.

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Be one of the best companies in the world in the

field of nutrition

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Increase the duration of life, fill it with health, energy and

happiness.
To make people more sensible and capable, so that they could thrive and prosper in any conditions.
Make it so that all this is available to any person.

OBJECTIVES

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GOALS
Produce and promote high-quality food;
Give people technology and technology that raises

their lives to a higher level;
Constantly develop, engage in research and development of new products and technologies.

GOALS

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TARGET MARKET
Men of working age from 23 to 45 years. They

order lunches and dinners, as there is not enough time for independent cooking.

Women of working age from 23 to 35 years. Mostly not married. They order lunches and dinners, as they prefer to devote most of their time to work and meetings with friends.

Companies ordering a corporate lunch.

Pupils and students having a party.

Any category of the population celebrating holidays and not wanting to spend time on cooking.

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SEGMENTATION
age - from 20 to 45 years;
income level - average;
a family

of two or four people or a circle of friends or relatives;
work, profession - employees, managers, individual entrepreneurs;
geography - residents and guests of Taraz, living mainly in Zhambyl region.
life style - energetic, active people who want to actively and culturally spend time.

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STRUCTURE OF ORGANIZATION
CEO
Manager
Operator
Courier
Cleaner
Accountant

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RESPONSIBILITY OF MANAGER
Financial management, salary payment;
Formation of development strategy, search

for business expansion opportunities, search for new partners.

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Working with the site
menu layout, control and ensuring the smooth operation

of the site
processing feedback
website promotion

RESPONSIBILITY OF MANAGER

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RESPONSIBILITY OF OPERATOR
Coordination of work of couriers
Processing orders from the site

and communicating with customers
Elimination of conflict situations with clients.
Transmission of the order to the Manager of the restaurant / café

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RESPONSIBILITY OF COURIER
Acceptance of the order from the restaurant, payment on

the spot;
Timely delivery to the client, calculation;
Delivery of revenue Manager.

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STRENGTH
high quality products;
fast home delivery
The Eastern and European concept nutrition

program;
use of raw materials of domestic and local producers

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WEAKNESS

poorly developed nutrition in the city
advertising campaigns are

practically not carried out
an unformed image
public catering in the region is not attractive enough for investors;

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OPPORTUNITIES
expanding the range of products;
the provision of additional services;

the use of new technological methods in the preparation of dishes
a steady level and dynamics of development of the supply of catering services

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THREATS
Reducing the overall level of purchasing power;
Increased competition;
Inflation

and food embargo;

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POLITICAL
crisis situation in the country;
current legislation on the food market

state regulation of competition

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ECONOMICAL
the impact of inflation;
increase the cost of production;
taxation defined

for products;

dynamics of tenge exchange rate to foreign currency (US dollar and euro

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SOCIAL
High reputation of the company, the image of high-quality products;
consumer preferences;
media

presentations;
brand, image of a conscientious, socially responsible employer

Business plan

Содержание

Improve people's living standards by providing quality and convenient service.

Be one of the best companies in the world in the

Increase the duration of life, fill it with health, energy and

GOALSProduce and promote high-quality food;Give people technology and technology that raises

TARGET MARKETMen of working age from 23 to 45 years. They

SEGMENTATIONage - from 20 to 45 years;income level - average;a family

STRUCTURE OF ORGANIZATIONCEOManagerOperatorCourierCleanerAccountant

RESPONSIBILITY OF MANAGERFinancial management, salary payment; Formation of development strategy, search

Working with the sitemenu layout, control and ensuring the smooth operation

RESPONSIBILITY OF OPERATORCoordination of work of couriersProcessing orders from the site

RESPONSIBILITY OF COURIER Acceptance of the order from the restaurant, payment on

STRENGTH high quality products;fast home deliveryThe Eastern and European concept nutrition

WEAKNESS poorly developed nutrition in the city advertising campaigns are

OPPORTUNITIESexpanding the range of products; the provision of additional services;

THREATS Reducing the overall level of purchasing power; Increased competition; Inflation

POLITICALcrisis situation in the country; current legislation on the food market

ECONOMICALthe impact of inflation; increase the cost of production; taxation defined

SOCIALHigh reputation of the company, the image of high-quality products;consumer preferences;media

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