Содержание
- 2. ANIMAL TANNING GRAIN FINISH WHAT TO SAY LEATHERS CARE
- 3. ANIMAL TANNING GRAIN FINISH WHAT TO SAY LEATHERS CARE
- 4. ANIMAL TANNING GRAIN FINISH WHAT TO SAY LEATHERS CARE
- 5. WEAR Avoid exposure to intense light and heat Keep away from flames Avoid contact with water/liquids
- 6. ORIGIN COMPOSITION FINISH WHAT TO SAY CHECKS
- 7. COMPOSITION FINISH WHAT TO SAY CHECKS ORIGIN
- 8. EXOTIC LEATHERS PYTHON Python is one of the largest snakes with a beautiful skin, praised for
- 9. EXOTIC LEATHERS OSTRICH Ostrich leather is one of the finest and most unusual leathers in the
- 10. EXOTIC LEATHERS SELLING TIPS ELEGANT PRESENTATION Always treat an exotic bag like a precious object. Make
- 12. Скачать презентацию
ANIMAL
TANNING
GRAIN
FINISH
WHAT TO SAY
LEATHERS
CARE
ANIMAL
TANNING
GRAIN
FINISH
WHAT TO SAY
LEATHERS
CARE
ANIMAL
TANNING
GRAIN
FINISH
WHAT TO SAY
LEATHERS
CARE
ANIMAL
TANNING
GRAIN
FINISH
WHAT TO SAY
LEATHERS
CARE
ANIMAL
TANNING
GRAIN
FINISH
WHAT TO SAY
LEATHERS
CARE
ANIMAL
TANNING
GRAIN
FINISH
WHAT TO SAY
LEATHERS
CARE
WEAR
Avoid exposure to intense light and heat
Keep away from flames
Avoid contact
WEAR
Avoid exposure to intense light and heat
Keep away from flames
Avoid contact
Avoid wearing with contrasting light/dark colours to prevent colour transfer
Avoid contact with fragrance/make-up/hand creams and abrasive surfaces
CARE
Do not use abrasive cleaner or soaps
Provide the relevant care according to each type of leather
STORE
Store the bag in the dust bag and original box provided
Stuff lightly with tissue to retain the shape
Store in cool, dry environment
LEATHER CARE INSTRUCTION
ORIGIN
COMPOSITION
FINISH
WHAT TO SAY
CHECKS
ORIGIN
COMPOSITION
FINISH
WHAT TO SAY
CHECKS
COMPOSITION
FINISH
WHAT TO SAY
CHECKS
ORIGIN
COMPOSITION
FINISH
WHAT TO SAY
CHECKS
ORIGIN
EXOTIC LEATHERS
PYTHON
Python is one of the largest snakes with a beautiful
EXOTIC LEATHERS
PYTHON
Python is one of the largest snakes with a beautiful
The effect of the raised scales over time is a natural attribute of python leather.
Techniques used at Burberry to elaborate and craft python skin are extremely intricate. The skin can be hand-painted, laminated with a metallic foil or brushed to achieve a nubuck effect.
Python skin is very delicate and must be treated with extreme care. Customers should always be advised that products featuring python should be kept away from moisture and should be stored carefully in protective covering such as a dust/garment bag.
WATER SNAKE
Water snake is typically smaller than Python and is small, thin and delicate.
The water snake can be finished in multiple ways including matt finish or polished finish and it can also be digitally printed.
All of the skins undergo a finishing treatment that gives them more strength.
Water snake leather can be cleaned with a damp microfiber cloth.
Do not use any chemical cleaner or detergent.
EXOTIC LEATHERS
OSTRICH
Ostrich leather is one of the finest and most unusual
EXOTIC LEATHERS
OSTRICH
Ostrich leather is one of the finest and most unusual
Ostrich leather is recognisable by its characteristic ‘goose bump’ appearance because of the large follicles from which its feathers grow.
The leather from the ostrich leg can also be used to achieve a different but equally exclusive effect.
CROCODILE
Crocodile is very unique and extremely elegant. It is instantly recognisable by its oblong scales.
Crocodile can be easily distinguished from alligator skin by its considerably smaller scales.
Although delicate, crocodile leather ages well, developing a beautiful high gloss polish with time.
Avoid humid or wet climates when using the bag.
ALLIGATOR
Alligator is considered to be the most luxurious exotic skin in the world. They are difficult to obtain and require a specialised tanning process.
The skin is taken from the underside of the animal where the scales form a beautiful pattern. The skin can be hand-dyed, hand-polished or brushed for a nubuck finish.
Although delicate, alligator leather ages extremely well, taking a high polish over time, meaning such items are lifelong investment pieces.
LIZARD
Lizard has a smooth and elegant texture and is recognisable by its small scales.
It tends to be thinner and softer than many other exotics and also has the benefit of being easily dyed to achieve a uniform colour.
Lizard is mineral tanned in bath of salts and nutriments which leaves a supple, soft and uniform finish.
Avoid humid or wet climates when using the bag.
EXOTIC LEATHERS
SELLING TIPS
ELEGANT PRESENTATION
Always treat an exotic bag like
EXOTIC LEATHERS
SELLING TIPS
ELEGANT PRESENTATION
Always treat an exotic bag like
Make use of the trays to show product and treat exotics with the utmost care.
Make sure you use two gloves when presenting exotics.
Take your time with your customer as exotic goods are investment purchases.
PERSONALISED STORYTELLING
Share the inspiration behind the bag when appropriate to enrich your customer’s experience.
Use ‘value’ instead of ‘price’ when referring to the cost of the bag.
Share relevant and personalised story-telling according to what you discovered while asking great questions to your customer.
STYLE &
ATTITUDE
Romance the product creating links with your customers wardrobe. As exotics are lifetime investments, the customer’s purchase of an exotic bag can be driven by emotional connection.
Show your customer different ways to wear and style exotic leather goods, adding versatility to this long term investment.
AFTER CARE &
AFTER SALES
Know your service standards: be aware of the After Sales services for bags and the CITES policies.
Advise your customers to carry their CITES in the bag at all time like the bag’s passport.
Share care advice with every customer.