Marketing management

Июль 23, 2022

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Marketing management

Содержание

2. What is Marketing? Marketing is a social & managerial process by which individuals & groups obtain
3. Relevance Marketing is all around us - in all the spheres of consumers relations, starting from
4. Marketing era starts to dominate from 1950 - now
5. The customer is king
6. The marketing concept recognizes that the company's knowledge and skill in designing products may not always
7. It also recognizes that even a good sales department cannot sell every product that does not
8. With the customer's satisfaction the key to the organization, the need to understand the customer is
9. It aims to satisfy customers by guiding the organization to meet the customers' needs and wants
10. By losing sight of the customers' wants and needs, the owner of the sub shop lost
11. Differences: Sales Concept 1.Focuses on the needs of the seller. 2. is preoccupied with the seller’s
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What is Marketing?
Marketing is a social & managerial process by
which

individuals & groups obtain what they need
& want through creating, offering & exchanging
products of value with others

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Relevance
Marketing is all around us - in all the spheres

of consumers relations, starting from offer or using the services of education or health environment and ending by the queue at the post office and a trip in a intercity express train, as well as at various financial transactions.
Objective
studying marketing as the most successful tool for increasing the efficiency of an enterprise

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Marketing era
starts to dominate from 1950 - now

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The customer is king

Слайд 6

The marketing concept recognizes that the company's knowledge and skill in

designing products may not always be meeting the needs of customers.

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It also recognizes that even a good sales department cannot sell

every product that does not meet consumers' needs.

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With the customer's satisfaction the key to the organization, the need

to understand the
customer is critical.

Слайд 9

It aims to satisfy customers by guiding the organization to meet

the customers' needs and wants while meeting the organization's goals.

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By losing sight of the customers' wants and needs, the owner

of the sub shop lost his successful business.

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Differences:
Sales Concept
1.Focuses on the needs of the seller.
2. is preoccupied

with the seller’s need to convert his/her product into cash.

Marketing Concept
1.Focuses on the needs of the buyer
2. is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer’s problem (needs).