The Choice and evaluation of ideas

Август 22, 2022

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Психология
The Choice and evaluation of ideas

Содержание

2. what is Q-sorting? - a psychological test requiring subjects to sort items relative to one another
3. When carrying out Q-sorting, a sample of 30-60 people is considered representative. Martynova E
4. Evaluation of the effectiveness of advertising as a creative product What are the criteria for expert
5. In order for the desired result to be achieved, it is necessary to conduct a study
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Слайд 2

what is Q-sorting?
- a psychological test requiring subjects to sort items relative to one another along a dimension such as "agree"/"disagree" for analysis byQ-methodological statistics.
Martynova E

Слайд 3

When carrying out Q-sorting, a sample of 30-60 people is considered

representative.
Martynova E

Слайд 4

Evaluation of the effectiveness of advertising as a creative product
What

are the criteria for expert evaluation of the creative design of advertising?

Martynova E

Слайд 5

In order for the desired result to be achieved, it is

necessary to conduct a study of target audiences.
creative strategy should always be based on the brand's position and fully comply with it.
People buy not goods, but the fulfillment of their desires, plans, problems, future, dreams, lifestyle.

Martynova E