Case Study Trimo

Июль 26, 2022

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Case Study Trimo

Содержание

2. Enterprise description of Trimo Products and solutions in the construction sector from concept to the project
3. Enterprise description of Trimo ISO 9001 Quality Certificate, ISO 14001 Environmental Certificate, award of the Slovene
5. Describe the nature of European panel industry in terms of size and characteristics
6. The nature of European panel industry . Construction market: Residential buildings Nonresidential buildings Infrastructure construction Insulation
7. Explain the trends in the European construction industry
8. Trends in the European construction industry Growth is dependent on economic trends and investment in the
9. What are the critical factors of success in this industry?
10. The critical factors of success in European panel industry Fast economic growth Substantial foreign direct investment
11. Why is a business network so important for the Trimo company?
12. The importance of business network for the Trimo company
13. How does Trimo develop and maintain its competitive advantage?
14. The development and maintenance of the competitive advantage
15. The development and maintenance of the competitive advantage Continuous development of the individual competencies of the
16. What are the main characteristics of Trimo marketing strategy in Southeastern Europe?
17. Marketing strategy of Trimo in Southeastern Europe Aim: Become the leading European company in the provision
18. Describe the Trimo marketing strategy for the Croatian market.
19. Trimo Marketing strategy for the Croatian market Subsidiary Trimo Gradenje Ltd. (Gradenje – construction) Based on
20. Why did Trimo establish Trimo Gradenje in Croatia?
21. The reasons to establish Trimo Gradenje in Croatia Size of the Croatian market Access into the
22. What is the role of Trimo Gradenje in Trimo Company?
23. The role of Trimo Gradenje in Trimo Company Provision of complete solutions High quality, recognized by
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Слайд 2

Enterprise description of Trimo
Products and solutions in the construction sector from

concept to the project completion (buildings, steel constructions, roofs, facades)
Founded in 1961 in Slovenia
Production facilities in Slovenia, Serbia, Russia and the United Arab Emirates, subsidiaries, representative offices and agents in 26 countries around the world

Слайд 3

Enterprise description of Trimo
ISO 9001 Quality Certificate, ISO 14001 Environmental Certificate,

award of the Slovene Committee on Business Excellence

“We create with passion – with people and for people”

Слайд 4

Слайд 5

Describe the nature of European panel industry in terms of size

and characteristics

Слайд 6

The nature of European panel industry
.
Construction market:
Residential buildings
Nonresidential buildings
Infrastructure

construction

Insulation panels (part of construction of roofs and facades) differ according to the type of filling:
Polyurethane
Mineral wool
Extruded polystyrene

140 million square meters, of which 15% to 20% is mineral wool panels

Top 5 companies in the European construction market:
Vinci,
Skanska,
Bouygues,
Hochtief,
Ferrovial

Direct competitors:
Rukki, Kingspan, Paroc and Metecno

Слайд 7

Explain the trends in the European construction industry

Слайд 8

Trends in the European construction industry
Growth is dependent on economic trends

and investment in the private and public sectors

Слайд 9

What are the critical factors of success in this industry?

Слайд 10

The critical factors of success in European panel industry
Fast economic growth
Substantial

foreign direct investment
Development programs supported by the EU, the European Bank of Reconstruction (ERBD), the European Industrial Bank (EIB) and the World Bank
Ability to ensure comprehensive solutions in the field of construction
Strong R&D and technical support
Launching of new products (new construction materials, new types of construction, speed and ease of assembly)
Systematic implementation of customer relations management (CRM) in particular target segments

Слайд 11

Why is a business network so important for the Trimo company?

Слайд 12

The importance of business network for the Trimo company

Слайд 13

How does Trimo develop and maintain its competitive advantage?

Слайд 14

The development and maintenance of the competitive advantage

Слайд 15

The development and maintenance of the competitive advantage
Continuous development of the

individual competencies of the Trimo employees
Following the development plan
Introduction of the new products (cooperation with independent experts, which contribute to knowledge development and innovation)
Pursuing the company’s marketing objectives (maintain the existing and enter new strategic markets)

Слайд 16

What are the main characteristics of Trimo marketing strategy in Southeastern

Europe?

Слайд 17

Marketing strategy of Trimo in Southeastern Europe
Aim: Become the leading European

company in the provision of comprehensive prefabricated steel building solutions.
Strategy orientation: long-term two-way relationships, strengthening the brand, support sales (trade presentations, trade magazines, TV advertising).
Country-region specific communication (establishment of local sales companies, hiring local sales representatives).
Quality solutions, fulfillment the needs of clients, timely completion of projects, customer support improvement.
Main parts of marketing strategy:
Marketing
Research & Development
Production and Purchase

Слайд 18

Describe the Trimo marketing strategy for the Croatian market.

Слайд 19

Trimo Marketing strategy for the Croatian market
Subsidiary Trimo Gradenje Ltd. (Gradenje

– construction)
Based on corporate strategy, but is targeted specifically to local market, local buyer characteristics, development of the local brunch
Presentations for the architects and investors in Croatia’s larger cities for increasing brand recognition
Participation in a construction fair for acquiring new contacts
Advertising in specialized magazines
Cooperation with local universities for increasing recognition and innovation

Слайд 20

Why did Trimo establish Trimo Gradenje in Croatia?

Слайд 21

The reasons to establish Trimo Gradenje in Croatia
Size of the Croatian

market

Access into the EU

The importance of construction industry sector in Croatia (15% of GDP)

Fast growth in the sector, (increasing flow of net foreign investments)

Increased importance of the construction of the shopping centers, logistic centers

Слайд 22

What is the role of Trimo Gradenje in Trimo Company?

Слайд 23

The role of Trimo Gradenje in Trimo Company
Provision of complete solutions

High quality, recognized by certificates and clients
Offer of engineering services (project planning, assembly, transport, construction work)
Sustainment of market share in the Croatian market
Reaction to the changing market conditions

Case Study Trimo

Содержание

Enterprise description of TrimoProducts and solutions in the construction sector from

Enterprise description of TrimoISO 9001 Quality Certificate, ISO 14001 Environmental Certificate,