Ethics in information technology, fourth edition

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Ethics in Information Technology, Fourth Edition

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What Is a Social Networking Web Site? (cont’d.)
Endless range of interests

and a wide range of social networking Web sites catering to those interests
Over 314.5 million social network users worldwide
Average visitor spends almost six hours per month
Popularity increasing mostly rapidly among those aged 50 and older

Ethics in Information Technology, Fourth Edition

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Business Applications of Online Social Networking
Social network advertising
Uses social networks to

communicate and promote the benefits of products and services
Social network advertising strategies
Direct advertising
Banner ads on social networking Web site
Advertising using an individual’s network of friends
People frequently make decisions based on input from their close group of friends
Ethical issues with exploiting an individual’s personal relationships for the financial benefit of a company

Ethics in Information Technology, Fourth Edition

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Business Applications of Online Social Networking (cont’d.)
Social network advertising strategies (cont’d.)
Indirect

advertising through groups
Interested users can join by becoming “fans”
Fans gained in this manner may not remain loyal
Company-owned social networking Web site
Users can talk about what new products, services, or improvements they would like to see
Viral على نطاق واسع marketing
Users pass along marketing message to others, creating the potential for exponential growth

Ethics in Information Technology, Fourth Edition

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The Use of Social Networks in the Hiring Process
89% of recruiters

المجندين use some form of social media in the recruiting process
Employers can and do look at the social networking profiles of job candidates when hiring
Companies may reject candidates who post:
Information about their drinking or drug use
Provocative استفزازي or inappropriate photos
Discriminatory remarks relating to race, gender, or religion
Confidential information

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The Use of Social Networks in the Hiring Process (cont’d.)
Employer cannot

legally screen applicants based on race or ethnicity, but:
Members of social networking Web sites frequently provide sex, age, marital status, sexual orientation, religion, and political affiliation data
Personal photos may reveal a disability or user’s race or ethnicity الأصل العرقي
Individuals may reveal data that are protected by civil rights legislation

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Use of Social Media to Improve Customer Service
Consumers use social networks

to share their experiences, both good and bad, with others
Also seek help and advice on how to use products more effectively and how to deal with special situations
Unless organizations monitor social networks, customers are left to resolve questions and issues on their own, risking loss of customers and future sales

Ethics in Information Technology, Fourth Edition

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Social Shopping Web Sites
Combine two highly popular online activities: shopping and

social networking
Shoppers and sellers can share information and make recommendations while shopping online
Revenue is generated through retailer advertising or by sharing with retailers data about their members’ likes and dislikes
Retailers تجار التجزئة can design product improvements based on input and get ideas for new product lines
Great way for small businesses to boost sales

Ethics in Information Technology, Fourth Edition

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Ethics in Information Technology, Fourth Edition

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Social Networking Ethical Issues
Ethical issues for social networking Web sites are:
Cyberbullying
Cyberstalking
Sexual

predators
Uploading inappropriate material
Cyberbullying التنمر الإلكتروني
Harassment مضايقة, torment عذاب, humiliation, or threatening of one minor تحت السن القانوني by another minor or group of minors via the Internet or cell phone
Cyberbullying can become so intense, child commits suicide

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Ethics in Information Technology, Fourth Edition

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Social Networking Ethical Issues (cont’d.)
Numerous forms of cyberbullying
Sending mean-spirited or threatening

messages
Sending thousands of text messages to victim’s cell phone and running up a huge cell phone bill
Impersonating victim and sending inappropriate messages to others
Stealing victim’s password and modifying his or her profile to include racist, homophobic, sexual, or other inappropriate data that offends others or attracts the attention of undesirable people

Ethics in Information Technology, Fourth Edition

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Social Networking Ethical Issues (cont’d.)
Numerous forms of cyberbullying (cont’d.)
Posting mean, personal,

or false information about the victim in the cyberbully’s blog
Creating a Web site whose purpose is to humiliate or threaten the victim
Taking inappropriate photos of the victim and either posting online or sending to others via cell phone
Setting up an Internet poll to elicit responses to embarrassing questions regarding victim
Sending inappropriate messages while playing interactive games

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Social Networking Ethical Issues (cont’d.)
Cyberstalking المطاردة عبر الإنترنت
Threatening behavior or unwanted

advances using the Internet or online and electronic communications
Adult version of cyberbullying
Can escalate يتصعد into:
Abusive or excessive phone calls المكالمات الهاتفية المسيئة أو المفرطة
Threatening or obscene mail بريد تهديد أو فاحش
Trespassing التعدي
Vandalism التخريب
Physical stalking المطاردة الجسدية
Physical assault الاعتداء الجسدي

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Social Networking Ethical Issues (cont’d.)
Cyberstalking (cont’d.)
Over three dozen states have laws

prohibiting cyberstalking
Current federal statues address some forms of cyberstalking, but there are large gaps in federal and state law

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Social Networking Ethical Issues (cont’d.)
Encounters لقاءات with sexual predators المفترس
Some social

networking Web sites are criticized for not protecting minors from sexual predators
MySpace banned 90,000 registered sex offenders from its site
Legislators المشرعون are pushing social networking Web sites to adopt stronger safety measures

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Social Networking Ethical Issues (cont’d.)
Uploading of inappropriate material
Social networking Web sites

have policies against uploading videos depicting يصور violence or obscenity الفحش
Most social networking Web sites have terms of use agreements that give the sites the right to delete material and terminate users accounts that violate their policy
Most Web sites do not have sufficient resources to review all material posted

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Online Virtual Worlds
Virtual world is a shared multimedia, computer-generated environment in

which users represented by avatars can act, communicate, create, retain ownership of what they create, and exchange assets with each other
Massively multiplayer online game (MMOG) is multiplayer video game capable of supporting hundreds or even thousands of concurrent players
Massively multiplayer online role playing game (MMORPG) provides huge online world in which players take on the role of a character and control that character’s action

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Online Virtual Worlds (cont’d.)
Avatars can do everything one can do in

real life
Shop, hold jobs, run for political office
Develop relationships with other avatars
Start up new businesses
Engage in criminal activities

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Crime in Virtual Worlds
Should law enforcement—real or virtual—get involved in acts

that occur in virtual worlds?
Criminal acts in a virtual world:
Can be clearly illegal, such as trafficking تهريب in actual drugs or stolen credit cards
May not be real-life crime, such as virtual muggings سرقة and sex crimes that can cause real life anguish
May be in the gray area, for example, unfair operation of virtual casinos

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Crime in Virtual Worlds (cont’d)
Virtual worlds have rules against offensive behavior

in public, such as using racial slurs افتراءات or performing overtly علانية sexual actions, but:
Consenting adults can travel to private areas and engage in socially unacceptable behavior
Bad deeds done online can often be mediated by game administrators based on rules of the game

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Educational and Business Uses of Virtual Worlds
New Media Consortium (NMC)
International consortium

of hundreds of organizations
Explores new media and technologies to improve teaching, learning, and creative expression
Also builds custom virtual learning worlds, simulations, and learning games

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Educational and Business Uses of Virtual Worlds
Second Life Work Microsites
Enable businesses

and government agencies to use Second Life for virtual meetings, events, training, and simulations
Stimulates engaged, collaborative learning to augment their traditional curriculum

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Summary
Social networking Web sites
Create an online community of Internet users
Break

down barriers created by time, distance, and cultural differences
Allow people to interact with others online by sharing opinions, insights, information, interests, and experiences
Social network advertising uses social networks to inform, promote, and communicate the benefits of products and services

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Summary (cont’d.)
Social network advertising strategies
Direct advertising
Advertising using network of friends
Indirect

advertising through groups
Advertising via company-owned Web sites
Viral marketing
Employers look at the social network profiles of job candidates when hiring

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Summary (cont’d)
Consumers use social networks to share their experiences and seek

help and advice
Unless organizations monitor social networks, customers are left to resolve questions and issues on their own, risking loss of customers and future sales
Ethical issues for social networking Web sites are:
Cyberbullying
Cyberstalking
Sexual predators
Uploading inappropriate material

Ethics in Information Technology, Fourth Edition

Ethics in information technology, fourth edition

Содержание

ObjectivesAs you read this chapter, consider the following questions:What are social

What Is a Social Networking Web Site?Creates an online community of

Ethics in Information Technology, Fourth Edition

Ethics in Information Technology, Fourth Edition

What Is a Social Networking Web Site? (cont’d.)Endless range of interests

Business Applications of Online Social NetworkingSocial network advertisingUses social networks to

Business Applications of Online Social Networking (cont’d.)Social network advertising strategies (cont’d.)Indirect

The Use of Social Networks in the Hiring Process89% of recruiters

The Use of Social Networks in the Hiring Process (cont’d.)Employer cannot

Use of Social Media to Improve Customer ServiceConsumers use social networks

Social Shopping Web SitesCombine two highly popular online activities: shopping and

Ethics in Information Technology, Fourth Edition

Social Networking Ethical IssuesEthical issues for social networking Web sites are:CyberbullyingCyberstalkingSexual

Ethics in Information Technology, Fourth Edition

Social Networking Ethical Issues (cont’d.)Numerous forms of cyberbullyingSending mean-spirited or threatening

Social Networking Ethical Issues (cont’d.)Numerous forms of cyberbullying (cont’d.)Posting mean, personal,

Social Networking Ethical Issues (cont’d.)Cyberstalking المطاردة عبر الإنترنتThreatening behavior or unwanted

Social Networking Ethical Issues (cont’d.)Cyberstalking (cont’d.)Over three dozen states have laws

Social Networking Ethical Issues (cont’d.)Encounters لقاءات with sexual predators المفترسSome social

Social Networking Ethical Issues (cont’d.)Uploading of inappropriate materialSocial networking Web sites

Online Virtual WorldsVirtual world is a shared multimedia, computer-generated environment in

Online Virtual Worlds (cont’d.)Avatars can do everything one can do in

Crime in Virtual WorldsShould law enforcement—real or virtual—get involved in acts

Crime in Virtual Worlds (cont’d)Virtual worlds have rules against offensive behavior

Educational and Business Uses of Virtual WorldsNew Media Consortium (NMC)International consortium

Educational and Business Uses of Virtual WorldsSecond Life Work MicrositesEnable businesses

SummarySocial networking Web sitesCreate an online community of Internet users Break

Summary (cont’d.)Social network advertising strategiesDirect advertising Advertising using network of friendsIndirect

Summary (cont’d)Consumers use social networks to share their experiences and seek

Похожие презентации

Objectives
As you read this chapter, consider the following questions:
What are social

What Is a Social Networking Web Site?
Creates an online community of

What Is a Social Networking Web Site? (cont’d.)
Endless range of interests

Business Applications of Online Social Networking
Social network advertising
Uses social networks to

Business Applications of Online Social Networking (cont’d.)
Social network advertising strategies (cont’d.)
Indirect

The Use of Social Networks in the Hiring Process
89% of recruiters

The Use of Social Networks in the Hiring Process (cont’d.)
Employer cannot

Use of Social Media to Improve Customer Service
Consumers use social networks

Social Shopping Web Sites
Combine two highly popular online activities: shopping and

Social Networking Ethical Issues
Ethical issues for social networking Web sites are:
Cyberbullying
Cyberstalking
Sexual

Social Networking Ethical Issues (cont’d.)
Numerous forms of cyberbullying
Sending mean-spirited or threatening

Social Networking Ethical Issues (cont’d.)
Numerous forms of cyberbullying (cont’d.)
Posting mean, personal,

Social Networking Ethical Issues (cont’d.)
Cyberstalking المطاردة عبر الإنترنت
Threatening behavior or unwanted

Social Networking Ethical Issues (cont’d.)
Cyberstalking (cont’d.)
Over three dozen states have laws

Social Networking Ethical Issues (cont’d.)
Encounters لقاءات with sexual predators المفترس
Some social

Social Networking Ethical Issues (cont’d.)
Uploading of inappropriate material
Social networking Web sites

Online Virtual Worlds
Virtual world is a shared multimedia, computer-generated environment in

Online Virtual Worlds (cont’d.)
Avatars can do everything one can do in

Crime in Virtual Worlds
Should law enforcement—real or virtual—get involved in acts

Crime in Virtual Worlds (cont’d)
Virtual worlds have rules against offensive behavior

Educational and Business Uses of Virtual Worlds
New Media Consortium (NMC)
International consortium

Educational and Business Uses of Virtual Worlds
Second Life Work Microsites
Enable businesses

Summary
Social networking Web sites
Create an online community of Internet users
Break

Summary (cont’d.)
Social network advertising strategies
Direct advertising
Advertising using network of friends
Indirect

Summary (cont’d)
Consumers use social networks to share their experiences and seek