Generations

through Cold War and post-war boom.
People were trying to return to the old order. Those people weren’t concerned about brands, but about price and quality. People got information from newspapers and magazines. Signature product of this generation is TV.

born at the end of Cold War, fall of Berlin Wall and the collapse of of USSR. Generation is is generation of technical progress: appearance of personal computers, push button phones. From that period people became work-life balanced. They became a bit more conscious about what brand they buy, but still that wasn’t the main factors, price and quality still was the criteria of buying products. People gained in fror Marion from TV.

appearance of social media. After all, these people will maturely see 9/11 and invasion of Iraq. Signature products of this generation are tablet and smart phones. Those people wanted freedom, that’s the reason why they became more brand conscious. Newcomers became hot names and everything that was before came out of style. Companies struggled to build loyalty among teens. Brands were tumbling as they sinked in popularity. Celebrities became a huge part of marketing products and since that time. Companies faced a wall of cynicism and distrust. To break through this, marketers were making their campaigns more subtle and more local. They didn’t really care about names and were cynic. They had substantial financial responsibility and practical worldview.

economic turndown, Arab spring and energy crisis. These people are digital natives as well as the next generation.
Generation Z’s most impressive innovations are: google glass, Graphene, nano-computing and 3D-printing. This generation is very brand conscious, they are worried about names, producing brands. That’s the reason why companies attract famous people to advertise their brands. This generation is not really concerned about price, but about how it looks and if it’s popular, quality is only second criteria. The only trustable source of information is internet.

thing changed is that generation A is more attached to gadgets. They are also brand conscious and concerned about brands. Since this generation is too young, we can’t study it at all.