McDonald’s market research

Август 22, 2022

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McDonald’s market research

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2. History The first McDonald's restaurant was started in 1948 by brothers Maurice (“Mac”) and Richard McDonald
3. McDonalds age demographics DEMOGRAPHIC Under 24 25-34 35-44 45-54 55-64 Over 65 INDEX 122 94 100
4. Consumer base Client salary Under $20k $20k-40k $40k-60k $60k-80k $80k-100k $100k-125k Over $125k Index 129 119
5. McDonalds age breakdown of costumers (in %) 18-25: 45% (20 years ago), 53% (10 years ago),
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Слайд 2

History
The first McDonald's restaurant was started in 1948 by brothers

Maurice (“Mac”) and Richard McDonald in San Bernardino, California. They bought appliances for their small hamburger restaurant from salesman Ray Kroc, who was intrigued by their need for eight malt and shake mixers. Global foodservice retailer McDonald's operated and franchised a total of 38,695 restaurants worldwide in 2019.

McDonald’s has low price strategy

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McDonalds age demographics
DEMOGRAPHIC
Under 24
25-34
35-44
45-54
55-64
Over 65
INDEX
122
94
100
106
97
94

Слайд 4

Consumer base
Client salary
Under $20k
$20k-40k
$40k-60k
$60k-80k
$80k-100k
$100k-125k
Over $125k
Index
129
119
107
96
92
83
70

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McDonalds age breakdown of costumers (in %)
18-25: 45% (20 years

ago), 53% (10 years ago), 50% (this year)
26-35: 35% (20 years ago) 37% (10 years ago), 40% (this year)
36-50: 10% (20 years ago), 5% (10 years ago), 8% (this year)
50+: 10% (20 years ago), 5% (10 years ago), 2% (this year)
We asked several people on streets aged from 18-35 to take a quick survey

Do you often eat at McDonald's?

Do you find McDonald's prices very high?

Would you like to change something in McDonald’s?

Would you take your kids to eat in McDonald’s?

Do you think that McDonald’s is the best Fast Food Restaurant?

Yes

Don’t know

65% 30% 5%

25% 75% 0

80% 10% 10%

55% 40% 5%

35% 30% 35%