Содержание

Слайд 2

Old School Sales and Marketing Trade Show Booths Logo Design Messaging

Old School Sales and Marketing

Trade Show Booths
Logo Design
Messaging
Pitch Decks

Build Lists
Cold Call

High
Lead with Elevator Pitch
Always Be Closing
Слайд 3

New School Marketing, Old School Sales Social Media Blogging SEO Context

New School Marketing, Old School Sales

Social Media
Blogging
SEO
Context

Build Lists
Cold Call High
Lead with

Elevator Pitch
Always Be Closing
Слайд 4

Transform the way you target leads.

Transform the way you target leads.

Слайд 5

Inbound Flips the “Good Fit/Has Pain” Model on Its Head. Filtering

Inbound Flips the “Good Fit/Has Pain” Model on Its Head. Filtering

Leads is a Must.

OUTBOUND SALES

Good Fit

Has Pain

Слайд 6

INBOUND SALES Good Fit Has Pain Inbound Flips the “Good Fit/Has

INBOUND SALES

Good Fit

Has Pain

Inbound Flips the “Good Fit/Has Pain” Model on

Its Head. Filtering Leads is a Must.

OUTBOUND SALES

Good Fit

Has Pain

Слайд 7

Avoid the lead scoring trap.

Avoid the lead scoring trap.

Слайд 8

Prospect Prospect Prospect Lead Customer Lead Opportunity Customer Lead Opportunity Customer

Prospect

Prospect

Prospect

Lead

Customer

Lead

Opportunity

Customer

Lead

Opportunity

Customer

Use Buyer Context to Determine when
to Pass Leads to Sales


Opportunity

Mid Market

Enterprise

Small
Business

Слайд 9

Prospect Prospect Prospect Lead Opportunity Customer Lead Customer Lead Customer Use

Prospect

Prospect

Prospect

Lead

Opportunity

Customer

Lead

Customer

Lead

Customer

Use Buyer Context to Determine when
to Pass Leads to Sales


Mid Market

Enterprise

Small
Business

Opportunity

Opportunity

Слайд 10

Prospect Prospect Lead Opportunity Customer Customer Lead Customer Use Buyer Context

Prospect

Prospect

Lead

Opportunity

Customer

Customer

Lead

Customer

Use Buyer Context to Determine when
to Pass Leads to Sales


Lead

Prospect

Mid Market

Enterprise

Small
Business

Opportunity

Opportunity

Слайд 11

Prospect Prospect Lead Opportunity Customer Customer Lead Customer Use Buyer Context

Prospect

Prospect

Lead

Opportunity

Customer

Customer

Lead

Customer

Use Buyer Context to Determine when
to Pass Leads to Sales


Opportunity

Prospect

Lead

Mid Market

Enterprise

Small
Business

Opportunity

Opportunity

Слайд 12

Prospect Prospect Lead Opportunity Customer Customer Lead Customer Use Buyer Context

Prospect

Prospect

Lead

Opportunity

Customer

Customer

Lead

Customer

Use Buyer Context to Determine when
to Pass Leads to Sales


Opportunity

Prospect

Lead

Mid Market

Enterprise

Small
Business

Opportunity

Opportunity

Слайд 13

Use Lead Intelligence to Optimize the Marketing to Sales Hand Off

Use Lead Intelligence to Optimize the Marketing to Sales Hand Off

Слайд 14

Transform the way you prospect leads.

Transform the way you prospect leads.

Слайд 15

How an Outbound Trained Sales Person Prospects an Inbound Lead “Hi

How an Outbound Trained Sales Person Prospects an Inbound Lead

“Hi Mark.

This is John from XYZ Company. We help sales executives streamline their closing process with our state of the art electronic signature technology. Are you free at 1 PM tomorrow to discuss?”

5/27 at 3 PM

#1

Слайд 16

How an Outbound Trained Sales Person Prospects an Inbound Lead “Hi

How an Outbound Trained Sales Person Prospects an Inbound Lead

“Hi Mark.

This is John from XYZ Company. We help sales executives streamline their closing process with our state of the art electronic signature technology. Are you free at 1 PM tomorrow to discuss?”

5/29 at 2 PM

“Hi Mark. This is John from XYZ Company. We help sales executives streamline their closing process with our state of the art electronic signature technology. Are you free at 1 PM tomorrow to discuss?”

Voicemail #1: 5/27 at 3 PM

#2

Слайд 17

How an Outbound Trained Sales Person Prospects an Inbound Lead “Hi

How an Outbound Trained Sales Person Prospects an Inbound Lead

“Hi Mark.

This is John from XYZ Company. We help sales executives streamline their closing process with our state of the art electronic signature technology. Are you free at 1 PM tomorrow to discuss?”

Voicemail #1: 5/27 at 3 PM

“Hi Mark. This is John from XYZ Company. We help sales executives streamline their closing process with our state of the art electronic signature technology. Are you free at 1 PM tomorrow to discuss?”

Voicemail #2: 5/29 at 2 PM

“Hi Mark. This is John from XYZ Company. We help sales executives streamline their closing process with our state of the art electronic signature technology. Are you free at 1 PM tomorrow to discuss?”

6/1 at 4 PM

#3

Слайд 18

How an Outbound Trained Sales Person Prospects an Inbound Lead “Hi

How an Outbound Trained Sales Person Prospects an Inbound Lead

“Hi Mark.

This is John from XYZ Company. We help sales executives streamline their closing process with our state of the art electronic signature technology. Are you free at 1 PM tomorrow to discuss?”

Voicemail #1: 5/27 at 3 PM

“Hi Mark. This is John from XYZ Company. We help sales executives streamline their closing process with our state of the art electronic signature technology. Are you free at 1 PM tomorrow to discuss?”

Voicemail #2: 5/29 at 2 PM

“Hi Mark. This is John from XYZ Company. We help sales executives streamline their closing process with our state of the art electronic signature technology. Are you free at 1 PM tomorrow to discuss?”

Voicemail #3: 6/1 at 4 PM

“Hi Mark. This is John from XYZ Company. We help sales executives streamline their closing process with our state of the art electronic signature technology. Are you free at 1 PM tomorrow to discuss?”

6/4 at 3 PM

#4

Слайд 19

How an Inbound Trained Sales Person Prospects an Inbound Lead Research

How an Inbound Trained Sales Person Prospects an Inbound Lead

Research

Monitor and

React

Inbound Prospecting Approach

360 View of a Lead’s Engagement with Your Company

Слайд 20

Monitor Lead Engagement, not Their PR Monitors News and Press about

Monitor Lead Engagement, not Their PR

Monitors News and Press about Leads
Calls

on these trigger events

Outbound Sales

Inbound Sales

Monitors Lead Engagement with Your Company
Calls to Help

Слайд 21

Lead mentions your company, a competitor, or an industry term in

Lead mentions your company, a competitor, or an industry term in

social media.
Lead opens an email you sent them.
Lead visits your website.
Lead changes role in LinkedIn.

Lead Engagement Monitoring Examples

Слайд 22

How an Inbound Trained Sales Person Prospects an Inbound Lead Research

How an Inbound Trained Sales Person Prospects an Inbound Lead

Research

Monitor and

React

Inbound Prospecting Approach

Social Media

Website

Email

Слайд 23

How an Inbound Trained Sales Person Prospects an Inbound Lead Research

How an Inbound Trained Sales Person Prospects an Inbound Lead

Research

Monitor and

React

Inbound Prospecting Approach

HOW DOES
THAT WORK?

Слайд 24

How an Inbound Trained Sales Person Prospects an Inbound Lead “Hi

How an Inbound Trained Sales Person Prospects an Inbound Lead

“Hi John.

This is Mark from HubSpot. I noticed you downloaded our eBook on B2B Lead Generation through Facebook. I took a look at your company Facebook presence and had two quick ideas to run by you. I will email them to you now. Let me if you would like to go over them.”

5/27 at 7 AM

#1

Слайд 25

How an Inbound Trained Sales Person Prospects an Inbound Lead “Hi

How an Inbound Trained Sales Person Prospects an Inbound Lead

“Hi John.

This is Mark from HubSpot. I noticed you downloaded our eBook on B2B Lead Generation through Facebook. I took a look at your company Facebook presence and had two quick ideas to run by you. I will email them to you now. Let me if you would like to go over them.”

Voicemail #1 5/27 at 7 AM

“Hi John. This is Mark from HubSpot. I found a case study of one of you customers that is in your industry that increased their lead flow by 50% using Facebook. I will email you the case study and am happy to walk you through their process when you have a moment.”

5/29 at 6 PM

#2

Слайд 26

How an Inbound Trained Sales Person Prospects an Inbound Lead “Hi

How an Inbound Trained Sales Person Prospects an Inbound Lead

“Hi John.

This is Mark from HubSpot. I noticed you downloaded our eBook on B2B Lead Generation through Facebook. I took a look at your company Facebook presence and had two quick ideas to run by you. I will email them to you now. Let me if you would like to go over them.”

5/27 at 7 AM

“Hi John. This is Mark from HubSpot. I found a case study of one of you customers that is in your industry that increased their lead flow by 50% using Facebook. I will email you the case study and am happy to walk you through their process when you have a moment.”

5/29 at 6 PM

“Hi John. This is Mark from HubSpot. I actually ran your marketing grader report side by side with the HubSpot customer in your vertical. The report yields a few additional opportunities for lead generation in social media. I’ll email you the report now and am happy to walk you through it.”

6/1 at 12 PM

#3

Слайд 27

How an Inbound Trained Sales Person Prospects an Inbound Lead “Hi

How an Inbound Trained Sales Person Prospects an Inbound Lead

“Hi John.

This is Mark from HubSpot. I noticed you downloaded our eBook on B2B Lead Generation through Facebook. I took a look at your company Facebook presence and had two quick ideas to run by you. I will email them to you now. Let me if you would like to go over them.”

5/27 at 7 AM

“Hi John. This is Mark from HubSpot. I found a case study of one of you customers that is in your industry that increased their lead flow by 50% using Facebook. I will email you the case study and am happy to walk you through their process when you have a moment.”

5/29 at 6 PM

“Hi John. This is Mark from HubSpot. I actually ran your marketing grader report side by side with the HubSpot customer in your vertical. The report yields a few additional opportunities for lead generation in social media. I’ll email you the report now and am happy to walk you through it.”

6/1 at 12 PM

6/4 at 10 AM

“Hi John. This is Mark from HubSpot. I have not heard back from you so I am going to assume that generating more leads through social media in 2013 is no longer a priority. Call me anytime if things change.”

#4

Слайд 28

Apply Science to Optimize the Prospecting Cadence LTV / COCA Attempt

Apply Science to Optimize the Prospecting Cadence

LTV / COCA

Attempt #

* Data

has been altered from actual HubSpot data for the purposes of this presentation.

Erin Leads

All Leads

Ollie Leads

Ollie Leads

Attempt #

Enterprise

Small Business

Mid Market

Слайд 29

Transform the way you connect with leads.

Transform the way you connect with leads.

Слайд 30

The Old School Sales Process: Call High “Let’s talk profit margins and growth!” “Yes! Let’s.”

The Old School Sales Process: Call High

“Let’s talk profit margins and

growth!”

“Yes! Let’s.”

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When Old School Tries to Go New School “Let’s talk profit margins and growth!” “Huh?”

When Old School Tries to Go New School

“Let’s talk profit margins

and growth!”

“Huh?”

Слайд 32

Transform Your Connect Strategy To Leverage Influencers “I noticed you downloaded

Transform Your Connect Strategy To Leverage Influencers

“I noticed you downloaded our

eBook. What specific questions did you have?”

“Wow! This is really helpful. Can you keep helping me?”

Build trust with the influencer by helping them with their problems.
Ask for the influencers help to engage with the Decision Maker

Слайд 33

Transform the way your prospects perceive your sales people.

Transform the way your prospects perceive your sales people.

Слайд 34

A lways B e C losing

A lways

B e

C losing

Слайд 35

Always Be Closing ALWAYS BE HELPING

Always Be Closing

ALWAYS BE HELPING

Слайд 36

Train Sales to “Live” in your Prospects’ World

Train Sales to “Live” in your Prospects’ World

Слайд 37

Set Them Up to be Thought Leaders

Set Them Up to be Thought Leaders

Слайд 38

Inbound Sales feels more like a Doctor/Patient relationship than a Sales/Prospect relationship

Inbound Sales feels more like a Doctor/Patient relationship than a Sales/Prospect

relationship