Morality, Ethics, Business Ethics: Basic Definitions and Aspects

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Major Issues What is Morality? What is Ethics? Who sets them?

Major Issues

What is Morality? What is Ethics?
Who sets them?
Business Ethics: Three

Levels
Responsibility
Moral Development
Global Standards
Technology and Business Ethics
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Merck Case: River Blindness Why did Merck (CEO) finally decide to

Merck Case: River Blindness
Why did Merck (CEO) finally decide to produce

the ‘river blindness’ medicine?
What would you have done as Merck’s CEO? Discuss Pro’s and Con’s for the development of the drug and make a final proposal.
Should corporations be required to act as Merck did?
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Merck and River Blindness Victims as potential Customers Business and implications

Merck and River Blindness

Victims as potential Customers
Business and implications
Cost benefits :

Profitability
For-profit organization
Shareholders
Long-term strategy
Marketing and Economic infrastructure (Africa, Latin America)
Technology risk/ Legal infrastructure/ Property rights
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Merck Case: Lessons Ethical business behavior might be…. very expensive and

Merck Case: Lessons

Ethical business behavior might be…. very expensive and unprofitable

for a company in the short-term….but it can be very profitable and beneficial for a company in the long-term…and it takes sometimes a lot of guts to behave ethically
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What is Morality? Standards about what is ‘right or wrong’ or

What is Morality?

Standards about what is ‘right or wrong’ or what

is ‘good or evil’
Standards are set by
Individuals (take care of family)
Social Groups (Neighborhood, Sports clubs)
Professional Groups (Hippocratic Oath)
Religions (making money out of interest)
Societies
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Characteristics of Moral Standards Not established or changed by authoritative bodies

Characteristics of Moral Standards
Not established or changed by authoritative bodies
Preferred to

other values including self-interest
Based on impartial considerations
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What is Ethics? Ethics the study of morality Ethics refers to

What is Ethics?

Ethics the study of morality
Ethics refers to the process

of describing, analyzing moral standards and moral dilemmas
Ethics can be a descriptive and/ or normative discipline
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Business Ethics: Three Levels Moral standards that apply to: Countries/ Societies:

Business Ethics: Three Levels
Moral standards that apply to:
Countries/ Societies: Systemic
Corporate and

Business policies: Corporate
Top Managers, Employees, Owners, Shareholders: Individuals
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Business Ethics: Three Levels Corporate Systemic Individual

Business Ethics: Three Levels

Corporate

Systemic

Individual

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Corporate and Business Level: Examples Competition (Price fixing, Anti-trust) Accounting Information

Corporate and Business Level: Examples
Competition (Price fixing, Anti-trust)
Accounting Information (Insider trading,

Compensation, Bribery)
Human Resource Management (Discrimination)
Ethics of Sales and Marketing (Children, Immoral)
Production (Addictive: Drugs, Glue; Pollution)
Intellectual Property (ownership, industrial espionage)
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Case: Gun Manufacturers Are manufacturers/ dealers ever morally responsible for deaths

Case: Gun Manufacturers

Are manufacturers/ dealers ever morally responsible for deaths caused

by the use of their products? Why or why not?
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Moral Standards: Corporations or Individuals? Are corporations to be treated like

Moral Standards: Corporations or Individuals?

Are corporations to be treated like human

beings?
Can corporations be said to be ‘responsible’ and what does it mean in a practical sense?
Yes: to the extent that corps. have objectives, they are morally responsible and have moral duties
No: Corps. have no ‘moral duties’, therefore may not be said to be “morally responsible”
Compromise: Corps. are not human beings but individuals are the primary ‘carriers’ of moral responsibility so they ‘partially’ have moral duties
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Moral Responsibility and Blame Whether someone is to blame for an

Moral Responsibility and Blame

Whether someone is to blame for an act.

Depends upon:
Whether the person freely and knowingly committed the act although it was morally wrong
Whether the person freely and knowingly failed to prevent the act although it was morally wrong to fail to do so
Ignorance and inability are excusing conditions
Except when ignorance is willful
Minimal involvement (a softening factor)
Subordinate carrying out unethical order ( ‘loyal agent’)
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Whistleblowers When should an employee who learns of something that seems

Whistleblowers

When should an employee who learns of something that seems illegal

and/or immoral at his/her place of employment expose it to the government or media?
Are whistleblowers courageous? What might happen to their careers?
Are they disloyal?
Ex: Iraq War, Mattel, Ford
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Stages of Moral Development (Kohlberg 1976) Pre-Conventional Stages: Responding to Rules

Stages of Moral Development (Kohlberg 1976)

Pre-Conventional Stages: Responding to Rules
Conventional Stages:

Meeting Social Expectations
Post-Conventional Stages: Autonomous Development of Principles
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Moral Development ONE Pre- Conventional Stages: Responding to RULES Stage 1:

Moral Development ONE
Pre- Conventional Stages: Responding to RULES
Stage 1: Punishment

/ Obedience Orientation
Physical consequences (for ex. stealing)
Stage 2: Instrument / Relativity Orientation
Instruments for satisfaction/ rewards (sweets)
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Moral Development TWO Conventional Stages: Meeting social expectations Stage 3: Interpersonal

Moral Development TWO

Conventional Stages: Meeting social expectations
Stage 3: Interpersonal Concordance

Orientation
Living to the expectations of those to whom one is closely attached, loyal (affection, good performer)
Stage 4: Law and Order Orientation
Loyalty social systems (groups, societies, country); sometimes in contrast to own motives
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Moral Development THREE Post-Conventional: Autonomous, Critical Stages Stage 5: Social Contract

Moral Development THREE

Post-Conventional: Autonomous, Critical Stages
Stage 5: Social Contract Orientation
Effort

to be impartial, critical, rational, fair approach toward consensus (everything is relative, everything to be tolerated)
Stage 6: Universal Ethical Principles Orientation
Right action is now defined in terms of logical comprehensiveness, consistency, universality, and reason
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Kohlberg vs. Gilligan Gilligan (1982): Kohlberg’s theory applies to males, not

Kohlberg vs. Gilligan

Gilligan (1982): Kohlberg’s theory applies to males, not females
Male

approach impersonal, impartial, abstract
Female approach caring, being responsible, sustaining relationships
Females follow different stages of moral development: caring for oneself only, caring for others, achieving a balance
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Business Ethics: Global Standards and Approach Standards have to be applied

Business Ethics: Global Standards and Approach

Standards have to be applied

everywhere the same
Legal infrastructure (business laws: corruption, collusion etc.)
Economic infrastructure (labor laws: hiring-firing; labor costs: minimum wage/ health insurance)
Political infrastructure (regulation, de-regulation)
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Divergent Societies/Business Cultures: Ethical Relativists or ‘Local Approach’ Different countries/ societies

Divergent Societies/Business Cultures: Ethical Relativists or ‘Local Approach’
Different countries/ societies and different

codes
No absolute standards about ‘right or wrong’
Accept all rules from different societies (‘Do as the Romans do’)
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Global Society with local Business Cultures: ‘Glocal’ Approach Set of major

Global Society with local Business Cultures: ‘Glocal’ Approach
Set of major

standards have to be applied everywhere the same….but
…specific standards to be decided and applied locally