Google. The history of Google

Июль 30, 2022

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Google. The history of Google

Содержание

2. Contents Company overview Google company analysis Conclusion Q&A
3. The history of Google Google began in 1996 as a project by Larry Page and Sergey
4. Products of Google Google Book Search The tool can search the book you want to read
5. Products of Google Google Notebook it’s a service that Google provides which allow users to easily
6. Products of Google Google News Provide more than 20 nations news information Google Video the service
7. Products of Google iGoogle Google provide the function of creating the personal page, so you are
8. Financial Information
9. Five Force For Google Supplier/power(Microsoft/Yahoo/Apple) Barriers to Entry(Potential for new market entrants) Buyer power GOOGLE Treat
10. Potential New Entrants The barriers to entry in the internet search market are high. Require thousands
11. Google’s ad system is a reliable source of income because both the ad-making partner and ad-receiving
12. Google’s internet Rivals
13. Search Engine Market Share (Jan 2010-Apr 2011)
14. Current Competitors The competitive rivalry is strong and ongoing in this industry because large amounts of
15. Customers No single buyer has a controlling interest. No single account contributes more than 3% to
16. Potential Substitutes There really is no suitable substitute for search. A substitute product may be invented
17. Google has positioned itself well to weather each of Porter’s Five Forces of Competition as well
18. SWOT analysis for Google
19. Strengths
20. Weaknesses ---Lack of product integration Google’s products lack integration with other products Google now has a
21. Opportunities New products and services Strategic acquisition Growing mobile advertising market On May 2010, completed the
22. Threat Google eBay Microsoft’s Bing Facebook YaHoo WebMD
23. So, what’s the Google strategy What’s behind all the actions we have seen Google take over
24. Expand places to show ads Google’s revenue is based on advertising. You Tube, Gmail have been
25. Business model Google introduces a smart, innovative and quite risky business model-Adwords. 2. Still today Adwords
26. Brand building Google worked very hard on Brand Building. It seems that brand building was much
27. Personalization 1.Search engineers have spent the last 40years working on it, but now it’s time to
28. Value Chain of Google Nobody pays to use Google. So we are not Google’s customer, if
29. conclusion Keep the leader search engine position. Be being perfect their service and products. Take more
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Слайд 2

Contents
Company overview
Google company analysis
Conclusion
Q&A

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The history of Google
Google began in 1996 as a project by

Larry Page and Sergey Brin when they were both studying at Stanford University California
It was founded in 1998 and now turns into the most powerful search engine and one of the leading internet technology and advertising companies all over the world.

Sergey Brin(left)Larry Page(right)

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Products of Google
Google Book Search The tool can search the book

you want to read from the internet, then you will save your money and time

Google Toolbar Google toolbar is a free IE plug-in, the function is that you can search and browse the page information anytime

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Products of Google
Google Notebook it’s a service that Google provides which

allow users to easily store and the information collected from the web site

Google Desk Search you can search the document in your disk through this tool

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Products of Google
Google News Provide more than 20 nations news information
Google

Video the service can search kinds of video files or the broadcast on TV recently

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Products of Google
iGoogle Google provide the function of creating the personal

page, so you are able to browse important information on the internet quickly

Google Earth the most familiar product to us, you can find your city, house or even your car on it

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Financial Information

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Five Force For Google
Supplier/power(Microsoft/Yahoo/Apple)
Barriers to Entry(Potential for new market entrants)
Buyer power
GOOGLE
Treat

of Substitutes
(Product & Technology Development)

Competitive Rivalry (Degree of Rivalry)

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Potential New Entrants
The barriers to entry in the internet search market

are high.
Require
thousands of servers deployed in locations all over the world
accumulated many years worth of data about user habits
better search results at very fast speeds to compete in this highly competitive market.
The market now, however, is more mature with a necessary path dependency to gather data on both the content of webpages and the search history of users.
Therefore, the threat of new entrants in the internet search market is relatively

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Google’s ad system is a reliable source of income because both

the ad-making partner and ad-receiving individual are both customers of Google’s.
So as long as Google maintains its market dominance with the search product, supplier bargaining power will remain low.

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Google’s internet Rivals

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Search Engine Market Share (Jan 2010-Apr 2011)

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Current Competitors
The competitive rivalry is strong and ongoing in this industry

because large amounts of advertising dollars flow to the website that has captured the largest volume of searches.

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Customers
No single buyer has a controlling interest.
No single account contributes

more than 3% to net revenue
Less than 5% of the revenue is generated by any given network partner site
Attract both large companies and small “mom-and-pop shops” keeping buyer power low.

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Potential Substitutes
There really is no suitable substitute for search.
A substitute

product may be invented in the future, but there are no obvious substitutes to organizing information on the Internet.
Information can be organized in different ways including categories and sorted by date, but Google provides tools to complete these tasks as well as conduct searches.

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Google has positioned itself well to weather each of Porter’s Five

Forces of Competition as well as stay afloat in a turbulent external environment. Google’s ability to please its stakeholders will continue to define the success of the venture and the future of the company.

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SWOT analysis for Google

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Strengths

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Weaknesses
---Lack of product integration
Google’s products lack integration with other products
Google now

has a large number of new products, some of them innovative, but which seemingly having little in common with each other
Furthermore, there are many uses have been unaware of its new products because they are embedded so deeply within Google’s sites

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Opportunities
New products and services
Strategic acquisition
Growing mobile advertising market
On May 2010, completed

the acquisition of Admob.(a mobile display ad technology provider

&Android 2.2 Code named by Froyo
&Google TV

The mobile advertising market is forecast to record strong growth in coming years

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Threat
Google
eBay
Microsoft’s Bing
Facebook
YaHoo
WebMD

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So, what’s the Google strategy
What’s behind all the actions we

have seen Google take over the years?

Слайд 24

Expand places to show ads
Google’s revenue is based on advertising.
You Tube,

Gmail have been developed to attract audiences for its ads.

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Business model

Google introduces a smart, innovative and quite risky

business model-Adwords.
2. Still today Adwords is the main source of revenues of Google Inc.

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Brand building
Google worked very hard on Brand Building. It seems

that brand building was much more important to them than just revenues and profits
The strategy worked. And it was a key asset in the subsequent IPO(Initial Public Offering) at the Nasdaq.

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Personalization
1.Search engineers have spent the last 40years working on it, but

now it’s time to focus on the searcher!
2.The Google toolbar can report search terms and Web site.
3.Google Analytics reports all activity on a Web site.
4.Google Website Optimizer knows which variations of your message work best.

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Value Chain of Google
Nobody pays to use Google. So

we are not Google’s customer, if we are not Google’s customer, and search is not Google’s product, then what is?
How can we even get the payers straight? Well advertisers, specifically users of Google’s Ad Words service, are Google ‘s customer. And traffic delivered to customer websites is the product. And the ability to explicitly control what traffic ends up on what websites is the whole of Google’s value chain

Sales and marketing

Customer service

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conclusion
Keep the leader search engine position.
Be being perfect their service and

products.
Take more attention with their customers’ individual privacy.
Freedom is limited, please do in Rome as Rome does.

Google. The history of Google

Содержание

ContentsCompany overviewGoogle company analysisConclusionQ&A

The history of GoogleGoogle began in 1996 as a project by

Products of GoogleGoogle Book Search The tool can search the book

Products of GoogleGoogle Notebook it’s a service that Google provides which

Products of GoogleGoogle News Provide more than 20 nations news informationGoogle

Products of GoogleiGoogle Google provide the function of creating the personal

Financial Information

Five Force For GoogleSupplier/power(Microsoft/Yahoo/Apple)Barriers to Entry(Potential for new market entrants)Buyer powerGOOGLETreat

Potential New EntrantsThe barriers to entry in the internet search market

Google’s ad system is a reliable source of income because both

Google’s internet Rivals

Search Engine Market Share (Jan 2010-Apr 2011)

Current CompetitorsThe competitive rivalry is strong and ongoing in this industry

Customers No single buyer has a controlling interest. No single account contributes

Potential SubstitutesThere really is no suitable substitute for search. A substitute

Google has positioned itself well to weather each of Porter’s Five

SWOT analysis for Google

Strengths

Weaknesses---Lack of product integrationGoogle’s products lack integration with other productsGoogle now

OpportunitiesNew products and servicesStrategic acquisitionGrowing mobile advertising marketOn May 2010, completed

ThreatGoogleeBayMicrosoft’s BingFacebookYaHooWebMD

So, what’s the Google strategy What’s behind all the actions we

Expand places to show adsGoogle’s revenue is based on advertising.You Tube,

Business model Google introduces a smart, innovative and quite risky

Brand building Google worked very hard on Brand Building. It seems

Personalization1.Search engineers have spent the last 40years working on it, but

Value Chain of Google Nobody pays to use Google. So

conclusionKeep the leader search engine position.Be being perfect their service and

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