Domestic and International Hotel Sytems

Июль 28, 2022

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Domestic and International Hotel Sytems

Содержание

2. Plan of lecture 1. Key words and definitions connected with International Hotel Systems. – 1 h.
3. Plan of exercises 1. Hotel chains, system, group, etc. Definitions. Brand; place branding – 1 h.
4. Hotel - definition Building dedicated to tourists (people who spent money in other places than their
5. Next definition of hotel • building prouving services. Includs: style, image atmosphere, status and prestige. Can
6. How to marketing hospitality services services charcteristics What is marketing – definition What means service as
7. IN MOSTLY COUNTRIES HOTEL NEEDS LICENSE FROM STATE AUTHORITIES. REQUIREMENTS OF HOTEL BUILDING Security, fire, sanitary,
8. Hotel systems Hotel belonging to systems must fulfil additional hotel chains requirements. Hotel chain consists of
9. Other definition Certain number of hotels under the same name and the same brand , with
10. The bigest hotel chaines IHG (InterContinental Hotels Group) 585,094 3,949 1 Windsor, England 556,246 3,741 2
12. . SYNDICATEST
13. Hotels categories POLAND - stars system 1-5 France - Prestige Grand / Deluxe Hotel - Lux
14. OTHER AMERICAN CATEGORY Description Meeting Planning Hotels 3 and 4 stars for congreses, meetengs, family events,
15. Other various categorisation Royal Automobil Club performed system of dimondes No fornal hotels categorize in UK
16. Group ACCOR Development History
17. Hotel Groups and stars categorisation
18. Rebranding New IBIS product line
19. Next IHG example
20. ACCOR & IHG Hotels in 2010
22. Over 3000 hotels in 67 countries
24. Check pls if still exists
27. Pan Pacific Hotels and Resorts Grupa manage 15 hotels in 9 cuntries. Pan Pacific hotels estblished
29. In 2010 There were 127000 in 573 hotels
30. Group lose hotel case Warsaw
31. Franchise hotels brands 4164 hotels 315401 rooms
32. 12 brand and ove 55057600 rooms in 65 countries Over 2000 locations Almost 1000 hotels
33. Franchised business hotels over the world
34. Asia, Pacific & various countries Special brands
36. Hotel Gastronomy To Group Accor belongs: Various IBIS restaurants, Restaurant tickets Chaine of de lux restaurants
37. IHG To Intercontinetal Hotel Group belongs:
38. BRAND definition Brand is strongly connected with following elements: o name, symbol and logo, o imagination
39. Hotel reservations systems Own reservation systems for individual hotels chaines and tour operators. International for lux
40. IS IT POSSIBLE TO MESURE BRAND OF PLACE ? Anwer is YES. New categories of brand
41. Brand let us: For products diferentiation, Products quality diferentiation Standard diferentiation, Market segmentation, Loyality to the
42. National Brand Index S.Anholt 20 000 enquieries in 20 countries. Each respondent enswers 40 questions. Questions
44. Global Competitivness Report – GCR World Economic Forum
45. Country Brand Index by Global Future Brand 3000 international companies and individuals traveling in business and
46. Ranks application in comperatives studies (examples)
52. Скачать презентацию

Слайд 2

Plan of lecture
1. Key words and definitions connected with International Hotel

Systems. – 1 h.
International Hotel Systems – Hospitality - 3 h.
Range of services in Hospilaty (primary and coplemantary services) 2h.
4. Hotel systems in Poland. Foreign investors at Polish hospitality
market.– 2 h.
5. Brands of place; Country Brand Index, National Brand Index, Global
Competitive Rank – 2 h.
Marketing at hotel and gastronomy systems. Standards, quality
management and control – 1
Organization and management based on ACCOR group and
IHG cases – 2 h.
Modern marketing management sydstems ; case Customer
Alliance. – 3 h.

Слайд 3

Plan of exercises
1. Hotel chains, system, group, etc.
Definitions.

Brand; place branding – 1 h.
2. Organization of hotel systems and
loyalty programs – 1 h.
International hotel groups. Review–
4h.
4. Hotel management in practice (visit
to Holiday Inn Express – 2 h

Слайд 4

Hotel - definition
Building dedicated to tourists (people who spent money in

other places than their place of living for more than 24 hours).
Hotel has material equipment (Core product) like: separate rooms with bathrooms, and various facilities like restaurants, bars, Wi-Fi, telephone, business area, spa, parking, swimming pool, according to standard of hotel.
Very important is non material (tangable product) part for business activity like: brand, image, standard, range of services etc.

Слайд 5

Next definition of hotel
• building prouving services. Includs: style, image atmosphere, status

and prestige. Can be effect of design, archtecture and range of
• guaratee leisure (rest), restaurantce –catering, cleaning of building and rooms what results in quality of services.

Слайд 6

How to marketing hospitality services services charcteristics
What is marketing – definition
What means

service as product
Service is every activity or benefit offred by one partner to other who do not become owner of the ativity. Service can be connected with material products or not..
Charcteristics of services
Non material activity
Production and consuption in the same place and time and this process can’ be devided.
Not durable
Can’t be consumed twice.
Cant be owned by the user.

Слайд 7

IN MOSTLY COUNTRIES HOTEL NEEDS LICENSE FROM STATE AUTHORITIES.
REQUIREMENTS OF HOTEL

BUILDING

Security, fire, sanitary, and construction requirements must fulfil hotel to be classified according to the state regulation

Слайд 8

Hotel systems
Hotel belonging to systems must fulfil additional hotel chains requirements.
Hotel

chain consists of more hotels managed by central management, having the same standard and range of services and providing common marketing policy.

Слайд 9

Other definition
Certain number of hotels under the same name and the

same brand , with common users characteristics and providing common marketing policy.

Hotel under the same name (brand) you can call:

Hotel system,
Hotel chain
Hotel group

Слайд 10

The bigest hotel chaines
IHG (InterContinental Hotels Group) 585,094 3,949
1 Windsor, England

556,246 3,741
2 Wyndham Hotel Group 550,576 6,544
2 Parsippany, N.J. USA 543,234 6,473
3 Marriott International 537,249 2,999
3 Washington, D.C. USA 513,832 2,832
4 Hilton Hotels Corp. 502,116 3,000
4 Beverly Hills, Calif. USA 501,478 2,935
5 Accor 461,698 3,871
5 Paris, France 486,512 4,121
6 Choice Hotels International 452,027 5,570
6 Silver Spring, Md. USA 435,000 5,376
7 Best Western International 308,636 4,035
7 Phoenix, Ariz. USA 315,401 4,164
8 Starwood Hotels & Resorts Worldwide 274,535 897
8 White Plains, N.Y. USA 265,600 871
9 Carlson Hotels Worldwide 146,600 969
9 Minneapolis, Minn. USA 145,331 945
10 Global Hyatt Corp. 135,001 721
10 Chicago, Ill. USA 1

Слайд 11

Слайд 12

.

SYNDICATEST

Слайд 13

Hotels categories
POLAND - stars system 1-5
France -
Prestige Grand / Deluxe Hotel

- Lux category
Hotel First Class *****
High Standard hotel ****
Middle class Hotel ***
Budget **
USA
Economic hotels 2 stars chepaest
Suite Hotels 2 i 3 stars apartments for
longer stay
Boutique Hotels 3 i 4 stars ; speciphic
pricacy atmosphere, very
individual, no standards.
Luxury Hotels 4 i 5 stars, lux hotele,s

Слайд 14

OTHER AMERICAN CATEGORY Description
Meeting Planning Hotels 3 and 4 stars for congreses,

meetengs,
family events,
Resort Vacation 3 do 5 stars hotels - lesure,
Corporate Hotels 3 i 4 stars for business people;
with business center, fast internet etc.,
Extended Stay Hotels 2 i 3 stars – foor turist for long stay,
SPA Hotels & Resorts 3 - 5 stars - SPA and leseure
,
Casinos Hotels 3 - 5 stars in places known from gambling,
Pet Friendly Hotels 3 - 4 stars for guests with animals,
Airport Hotels 3 - 5 stars near airports

Слайд 15

Other various categorisation
Royal Automobil Club performed system of dimondes
No fornal

hotels categorize in UK
Hotels organizations use own categories sysytems like Skan Holiday – elaphants. Instate of strars elephants.

Слайд 16

Group ACCOR Development
History

Слайд 17

Hotel Groups and stars categorisation

Слайд 18

Rebranding
New IBIS product line

Слайд 19

Next IHG example

Слайд 20

ACCOR & IHG Hotels in 2010

Слайд 21

Слайд 22

Over 3000 hotels in 67 countries

Слайд 23

Слайд 24

Check pls if still exists

Слайд 25

Слайд 26

Слайд 27

Pan Pacific Hotels and Resorts Grupa manage 15 hotels in 9

cuntries. Pan Pacific hotels estblished Global Hotel Alliance, representing 6500 independent hotels in over the wolrld.

Слайд 28

Слайд 29

In 2010 There were 127000 in 573 hotels

Слайд 30

Group lose hotel case Warsaw

Слайд 31

Franchise hotels brands
4164 hotels 315401 rooms

Слайд 32

12 brand and ove 55057600 rooms in 65 countries
Over 2000 locations
Almost

1000 hotels

Слайд 33

Franchised business hotels over the world

Слайд 34

Asia, Pacific & various countries
Special brands

Слайд 35

Слайд 36

Hotel Gastronomy
To Group Accor belongs:
Various IBIS restaurants,
Restaurant tickets
Chaine of de lux

restaurants

Before the change there were only

Слайд 37

IHG
To Intercontinetal Hotel Group belongs:

Слайд 38

BRAND definition
Brand is strongly connected with following elements:
o name, symbol and logo,
o imagination

of brand – what practicaly means
identification of brand used in market
communication by above mantionet elements,
o brans chracteristic elements caped in maind
of consumers identifyed with product.

Слайд 39

Hotel reservations systems
Own reservation systems for individual hotels chaines and tour

operators.
International for lux category
World reservation system companies
Local companies

Слайд 40

IS IT POSSIBLE TO MESURE BRAND OF PLACE ?
Anwer is YES.
New categories

of brand are following:
Brand of place,
National brand,
Brand of country,
Brand of terytory
This brand shaws reputation as category of place clasification, and is connected with something charcteristic for place, country, terytory etc.

Слайд 41

Brand let us:
For products diferentiation,
Products quality diferentiation
Standard diferentiation,
Market segmentation,
Loyality to the

brand

Слайд 42

National Brand Index S.Anholt
20 000 enquieries in 20 countries.
Each respondent enswers 40

questions.
Questions are connected with 50 diferent countries.

Слайд 43

Слайд 44

Global Competitivness Report – GCR World Economic Forum

Слайд 45

Country Brand Index by Global Future Brand
3000 international companies and

individuals traveling in business and leusur trips minimaly one time in the year.
Global Future Brand analyse opinion of 102 countries from 9 world countries.
Responets are of age 21-65 years

Слайд 46

Ranks application in comperatives studies (examples)

Слайд 47

Слайд 48

Слайд 49

Слайд 50

Domestic and International Hotel Sytems

Содержание

Plan of lecture1. Key words and definitions connected with International Hotel

Plan of exercises1. Hotel chains, system, group, etc. Definitions.

Hotel - definitionBuilding dedicated to tourists (people who spent money in

Next definition of hotel• building prouving services. Includs: style, image atmosphere, status

How to marketing hospitality services services charcteristicsWhat is marketing – definitionWhat means

IN MOSTLY COUNTRIES HOTEL NEEDS LICENSE FROM STATE AUTHORITIES.REQUIREMENTS OF HOTEL

Hotel systemsHotel belonging to systems must fulfil additional hotel chains requirements.Hotel

Other definitionCertain number of hotels under the same name and the

The bigest hotel chainesIHG (InterContinental Hotels Group) 585,094 3,9491 Windsor, England

. SYNDICATEST

Hotels categories POLAND - stars system 1-5 France -Prestige Grand / Deluxe Hotel

OTHER AMERICAN CATEGORY DescriptionMeeting Planning Hotels 3 and 4 stars for congreses,

Other various categorisation Royal Automobil Club performed system of dimondesNo fornal

Group ACCOR Development History