Содержание
- 2. What is PEST Analysis? It is very important that an organization considers its environment before beginning
- 4. Political Factors The political arena has a huge influence upon the regulation of businesses, and the
- 5. Economic Factors Marketers need to consider the state of a trading economy in the short and
- 6. Sociocultural Factors The social and cultural influences on business vary from country to country. It is
- 7. Technological Factors Technology is vital for competitive advantage, and is a major driver of globalization.
- 8. SUMMARY
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