История рекламы
The first sources of advertising date back to ancient times. Egyptian, Babylonian, Greek and Roman cultures surprise with high rates of development of advertising information. It was expressed in written, visual and verbal form. Even at that time, the ancient entrepreneurs in the face of slave traders set themselves the goal to persuade a potential consumer to their side, grab his attention and force him to make a profitable deal for them.The first advertising information of the ancient world was the Egyptian papyrus, informing about the sale of a slave. Also, some Egyptologists believe that advertising messages could be written on stones. One such stone was found in the city of Memphis, which was the first capital of ancient Egypt.In addition, advertising text can be found on the walls and slabs, scratched or painted. In Greece and Rome BC all advertising messages are written on special tablets, later on parchment. In the marketplaces were often read at a large gathering of people of different ads Formation of advertising in Western EuropeIn 1450 Gutenberg created the world's first printing press. This was the beginning of a new era of mass communication and advertising. Now for any publication did not need to spend a lot of time and effort, as the printing press allowed to publish books in mass volume.In the second half of the 15th century Gutenberg started several printing enterprises, which then quickly spread to Europe: first in Italy in 1465, then in Switzerland in 1468, in France in 1470, in Hungary and Belgium in 1473, and about the same year in Poland. And in 1476 Printing enterprises appeared in such European countries as England, Czech Republic and several others.By 1472 include the very first printed advertising in England. In London, an advertisement for the sale of prayer books was placed on the door of one of his churches.Most researchers believe that the founder of print advertising in Europe was the French doctor Theophrastus Renodo. In 1630 He opened in Paris a reference to Cantor, which was published in the French newspaper "La Gazette" ads. The very first advertising, published at this time, was a message about the award for finding 12 horses, which were stolen by thieves. Later this advertising message appeared in the London newspaper.Soon there will be advertisements from merchants selling wholesale bread, flour, waffles, tea, coffee and more.
