End of call notification. A powerful communication channel. New service of mass consumption

They are used to spending money rationally and keeping an eye on their expenses.
This is a huge and constantly growing segment, and if mobile operators want to stay in trend, they have to propose new “smart shoppers” services.

Our solution
End of Call Notification+ (EoCN+) ‒ is a service that allows you to control costs in on-line mode. Immediately after any kind of Subscriber’s actions regarding his account, the service sends a USSD NI message with the spent amount and current balance state. It could be a notification about:
- the last made call;
- the last sent SMS;
- the last DATA-session;
- the balance recharge.

End of Call Notification+ platform

Subscriber’s last activities. End of Call Notification+ solution can generate up to 200 million activations for each 1 million subscribers monthly.

Powerful communication channel

The key to success in this platform :

Precise targeting

Interactivity

Rotation management

Service activation without additional efforts

Maximum coverage

Your messages
reach the target

The platform allows to send advertising messages to a specific group of subscribers.
The high targeting accuracy is ensured by a built-in CRM-module with a wide range of criteria settings.

Growth of response rate is ensured by simplification of the service activation process.
With EoCN+ Subscriber can activate the advertised service within the balance check USSD-session.

EoCN+ platform ensures the broadcast of maximum number of targeting teasers to the audience.

Response rate on USSD-messages in this communication channel is 0.8 – 2%

like this:

Examples of static USSD messages

can be activated in the same USSD-session look like this:

Examples of interactive USSD messages

image of an honest operator with a clear calculation system.
Revenue growth due to the significantly increased number of advertising messages and paid services activations.
Advertisement discretion ‒ messages with useful information about expenses are shown directly at the phone display, so that it does not cause a negative reaction from subscribers.
High response due to precise targeting of advertising messages and interactive service activation.
Subscribers’ control ‒ subscribers can independently activate and deactivate the service. Moreover, subscribers can use the service after disabling of its advertisement. The Customer is King.

Advantages of End of Call Notification+

End of Call Notification+ is a perfect solution as a combination of commercial benefit and influence on subscribers’ loyalty ensuring:

Project revenue ‒ 70К USD/month for 1 mln subscribers

platform proposes traffic packages for those directions, on which Subscriber makes the calls.

Promotional offers

End of Call Notification+ allows to promote various tariff plans, options, Operator’s offers and VAS-services. In the first place the solution is developed for “smart shoppers,” so that Operator’s offers with the highest consumer’s value could receive the biggest response.

For example, Subscriber called abroad.
At the end of the call an offer to activate international traffic package is shown on the display.

Call price: 0,5$
Balance: 1,67$
Call abroad for less money. Call *324# (0,1$/day)

night load on the network (targeting on call time)

Promotional offers

For example, Subscriber made a call between 00:00 and 06:00.
At the end of the call the offer to activate “night traffic” package is shown on the display.

Call price: 0,5$
Balance: 1,67$
night call- 0$ per minute! Call *334# (0,05$/day)

The platform proposes “night call” traffic packages to subscribers who call in nighttime.

the profile)

Promotional offers

Example of SMS–subscriptions promotion

Example of RBT service promotion

The platform offers to activate a VAS-service to those subscribers, who do not have it activated.

allows to serve the business-critical function of balance state control.
The solution is built on principles of reliability, productivity and controllability of Operator and Subscribers. It supports:

Sending of USSD NI messages to subscribers after the call made to inform about the call cost and current balance;
Adding the advertising information in USSD NI message;
Precise targeting to guarantee high response rate;
Rotation of advertising messages to manage width and depth of audience coverage;
User-friendly web interface to work with the platform on different access levels (administrator, moderator, client);
Interactive USSD–messages to manage service settings;
Deployed reporting on advertising messages broadcasting.

End of Call Notification+ capabilities

The solution supports the following basic targeting criteria:

The actuality of online data means that criteria for messages are generated on data, received from a data source right after Subscriber ended the call.

Precise targeting

to display a specific USSD-tail to Subscriber based on his balance.
Example: You need to advertise an Internet-bundle that costs 3 USD. The system administrator sets the USSD-tail to be displayed to those subscribers whose balance is no less than 4 USD.
Result: By using this criterion, Operator will propose this service only to subscribers with sufficient balance.

The basic targeting criteria are described below:

Targeting criteria description

Targeting allows to customize promo-messages in view of Subscriber's preferences and to offer activation of the services most interesting for him. The efficiency of promo-messages increases due to their reaching the target audience exactly.

targeting option which allows to propose traffic packages to call directions demanded by Subscriber.
Example: Shown on slide 7
Advantages: By using this criterion, Operator can precisely advertise the service to subscribers interested in it.

Call time criterion
Time of call criterion ‒ allows to promote the action “happy hour”, “night is cheaper” option etc. more actively.
Example: Shown on slide 8
Advantages: By using this criterion, Operator can precisely advertise the service to subscribers interested in it.

option that allows to check Subscriber's previous activations to avoid a repeated service activation and promote to him other targeted services.
Example 1: Operator needs to advertise the automatically renewable Internet-bundle. The administrator chooses specific services via web interface, and if Subscriber has already activated one of them, the advertising tail for this service will not be broadcasted to him.
Result: This way, Operator will not propose to subscribers the services they currently use.
Example 2: Operator needs to advertise 4G activation. Administrator chooses as the targeting criterion the previously activated internet bundle.
Result: Subscribers that have activated the internet bundle will receive the proposal to activate 4G.

Targeting criteria description

option that allows to display a specific USSD-tail to Subscriber, based on his tariff plan.
Example: Operator needs to advertise the SMS-bundle to subscribers of a specific tariff plan. The administrator chooses this tariff plan via the web interface and displays the advertising message to its users.
Result: By using this criterion, Operator promotes the service among the subscribers with a specific tariff plan.

Message limit
Message limit ‒ allows to specify the maximum number of advertising messages, which can be sent to the subscriber for the certain period of time (day, week, month);
Example: According to the contacts policy, 1 subscriber can not receive more than 1 advertising message per day. The system is set according to this rule.
Advantages: By using this criterion, Operator can avoid SPAM advertising.

targeting option that allows to display a specific USSD-tail to Subscriber, based on the region where Subscriber is at the moment.
Example: Operator needs to advertise the service for a specific region. In this case, the web interface administrator chooses the region where the USSD-tail will be broadcasted.
Result: By using this criterion, Operator promotes the specific service in a specific region.

Subscriber's language criterion
Subscriber's language criterion is a targeting option that allows to display a USSD-tail to Subscriber, based on his language settings.
Example: Operator uses two languages in the system − English and Russian. In this case, the administrator adjusts the settings so that the USSD-tail will be displayed in the language chosen by Subscriber.
Benefits: By using this criterion, Operator displays the advertisement in the language that Subscriber prefers.

in order to receive additional information.

The typical element for integration is CRM–system. In case Operator does not have CRM-system or its functionality does not support online-communication with other systems, Unifun installs its own CRM-system in the Operator’s network for End of Call Notification+ targeting needs.

Advanced targeting

most often used targeting criteria are marked with a star.

Unifun CRM-system

management
USSD GW − if the integration with Operator is done via SIGTRA (SS7 over IP)/MAP0
Services integration module for integration via HTTP/USSD/SMPP (SMS)
System for monitoring services' working-efficiency

Solution's architecture

edit the message’s text, see the archived messages, check the number of symbols, upload the list of MSISDN.
Targeting ‒ the user can create the targeting criteria for USSD NI messages.
Active broadcast control ‒ the user can monitor the work of all active broadcasts, check the adding date and number of sent USSD NI. Also the user can check the broadcast criteria, pause the broadcast and restart it.
Statistics and reports ‒ collecting statistics based on different criteria, generating and exporting reports for a subsequent analysis and marketing planning of a campaign.

Web interface of End of Call Notification

user-friendly interface.

Web–interface − Management

create, edit or delete a new USSD-message in a few clicks.

advertising tails for a month in the form of a calendar grid. By clicking on one of the days, detailed information regarding the planned tails on a current day appears on the page.

web interface based on the results of USSD-tails broadcast.

of system state, like load level to different modules, the number of notifications and so on. All these indicators are shown in form of visual charts.

The monitoring page allows Operator to check the current system state, the load on different modules, as well as track the number of made balance check requests in the form of visually friendly graphics and diagrams.

servers, provided by Operator
In case of using Operator’s USSDC: integration for sending USSD NI messages is done according to SMPP or HTTP protocols
Integration between billing and End of Call Notification+ platform for automatic platform notification about calls done by subscribers and current balance
In case of necessity, Unifun’s USSDC can be used for sending USSD NI messages. Our USSDC can be integrated with Operator via SS7 or SIGTRAN

Technical requirements

/ OPEX model
The one-time price of the platform is 80К USD;
The price of the equipment is 20К USD (in case of virtual servers - FREE);
Maintenance: first year– FREE; starting with second year- 12К USD per year;
In case of End of Call Notification+ and Balance+ (iEoCN) purchase
The one-time price of both platforms is 140К USD;
The price of equipment is 20К USD (in case of virtual servers - FREE);
Maintenance: first year– FREE; starting with second year- 21К USD per year;

/ No OPEX / No Risks for Operator ‒ all installation works are done by Unifun
75% of broadcasts are done under the advertisement of Operator’s own services, 25% of broadcasts are done under the advertisement of Unifun VAS–products for a period of 2 years
Revenue, received from Unifun VAS–products promotion, will be divided 50/50

Business model

The pilot project can be launched in 6 weeks after receiving Operator's agreement in principle.

it_support@unifun.com

Customer support

Unifun support is available 24/7/365

Technical support office is in Chisinau, Moldova

Urgent problems are solved in 2 hours, standard — up to 6 hours

We are available by phone and e-mail any time, on Skype – during work hours