Services marketing

Август 1, 2022

Содержание

2. Services - definition A valuable action, deed, or effort performed to satisfy a need or to
3. Service Marketing The promotion of economic activities offered by a business to its clients. Service marketing
4. Intangibility Services are immaterial and do not have a physical form. They cannot be touched, held,
5. Variability Each case of services is different, unique and cannot be exactly repeated even by the
6. Perishability Services are very much connected with the time. Services cannot be stored, saved, returned or
7. Inseparability One cannot separate the service from the stuff that provides it.
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Services - definition
A valuable action, deed, or effort performed to satisfy

a need or to fulfill a demand.
A service is any activity that one party can offer to another, it is intangible and does not lead to any property. Its output can be associated or not with a physical product.

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Service Marketing
The promotion of economic activities offered by a business to its clients. Service marketing might include the process of selling beauty,

telecommunication, health treat-ment, financial, hospitality, car rental, air travel, and professional services.

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Intangibility
Services are immaterial and do not have a physical form. They

cannot be touched, held, tasted or smelt.

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Variability
Each case of services is different, unique and cannot be exactly

repeated even by the same service provider. Therefore it is very difficult to keep a constant level of services quality.
Services are also subjectively evaluated by individual customers.

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Perishability
Services are very much connected with the time. Services cannot be

stored, saved, returned or resold.

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Inseparability
One cannot separate the service from the stuff that provides it.