Best Western. Overview

Июль 30, 2022

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Best Western. Overview

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2. Best Western Overview The world’s largest hotel company operating under the single brand Headquarter is located
3. Best Western Overview Hotels are allowed to keep their own independent name as part of their
4. General History Founded in 1946 Initiated the "referral system” 1960: Requirements for Best Western membership in
5. General History 1964: The group of motels east of the Mississippi River was incorporated as Best
6. General History 1976: Entered Mexico, Australia and New Zealand, further establishing its international presence 1977: The
7. General History 2002: Implemented BestRequests At Present: Provides high standards and value while allowing each property
8. Corporate Programs Regional Guestroom Packages BestRequests
9. The name of a select group of Best Western hotels that offer a higher level of
10. Special Amenities and Services China tumblers or glass tumblers Room service Suites Shower/tub Closet doors Additional
11. Best Western’s commission program Travel agents will receive a statement listing each reservation by property and
12. Regional Guestroom Packages Began in October 1999 Offering member hotels a designing and ordering process Reducing
13. Best Requests Providing amenities and services guests asked for and can count on at every Best
14. Introduced in September 1988 as the Gold Crown Club The GCCI program is the international frequency
15. A global volume corporate program developed for corporate clients In order to maximize travel budgets without
16. TOP 10 Hotel Groups
17. Top 20 Hotel Brands
18. Organizational Structure
19. Current Strategy NASCAR Marketing Technology Zero Based Budgeting
20. Current Strategy Evaluation A three-year partnership with NASCAR made Best Western the sport’s official hotel since
21. $7.9-million plan to install wired and wireless High-speed Internet-access program (HSIA) in all 2300 domestic Best
22. Three-year pact with Keane and TeleTech Services To improve efficiencies of scale and reflect the steady
23. Reposition Best Western with more human touch in 2003 by Miller in Los Angeles, a company
24. Seven languages besides English can be displayed on the reservations website. Four languages were added in
25. Tom Higgins, the former CEO, introduced zero-based budgeting (ZBB) philosophy to Best Western. From an entitlement-based
26. Mission Statements To provide exceptional hospitality services to our guests through anticipating and exceeding their individual
27. Culture Entitlement-based culture to performance or results-based culture. Non-profit association of member hotels. Hotels chosen to
28. Leadership 1946-founded by M.K. Guertin 1966-Seven person Board of Directors elected
29. Leadership 1998-2001-James Evans, CEO and President, Mike Scholz Board Chairman 2002-2003-Thomas Higgins, CEO and President, Nayan
30. Leadership 2004-Present: David Kong, CEO and President Larry McRae, President of the Board
31. Financial Highlights
32. Financial Highlights
33. Financial Highlights
34. Financial Highlights
35. Financial Highlights
36. Financial Highlights
37. References Best Western. (n.d.). Retrieved October 7, 2005 from http://www.absoluteastronomy.com/encyclopedia/b/be/best_western.htm Best Western 2004 Annual Report. (n.d.).
38. Flass, R. (2003). Best Western to Aim for “Main Street” Adweek, 44(48), 10. Gunter, H. (2004).
40. Скачать презентацию

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Best Western Overview
The world’s largest hotel company operating under the

single brand
Headquarter is located in Phoenix, AZ
Best Western not offer franchises just operated as a nonprofit membership association

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Best Western Overview
Hotels are allowed to keep their own independent

name as part of their identity
AAA rates 74% of Best Western in North America 2 or 3-diamond ratings, 80% in Europe received 3 or 4-star ratings
Reservation centers in Phoenix and Glendale, Arizona; Milan, Italy; Manila, Philippines; and York, England

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General History
Founded in 1946
Initiated the "referral system”
1960: Requirements for Best

Western membership in order to be the "best" or "as good as the best" property
1962: Reservation service covering the entire United States and Canada
1963: The largest chain in the industry with 699 member hotels and 35,201 rooms

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General History
1964: The group of motels east of the Mississippi

River was incorporated as Best Eastern, Inc.
1964: Canadian hotel owners joined the system, the first step toward global expansion
1966: Best Western and Best Eastern, joined under the Best Western name
1974: Eliminated the word "motel" from its name and began competing directly with other full-service lodging chains

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General History
1976: Entered Mexico, Australia and New Zealand, further establishing

its international presence
1977: The phrase of "world's largest lodging chain" became a part of Best Western's corporate identification and advertising theme
1981: Known as the world's largest chain of independently owned hotels
1995: Launched the most extensive and complete listing of properties online making it the largest hotel brand represented on the global computer network

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General History
2002: Implemented BestRequests
At Present: Provides high standards and value

while allowing each property its individuality and personality
At the end of the 2nd quarter in May 2005, it had 2,400 hotels in North America.135 new hotels in North America and 163 hotels internationally, totaling 298 new hotels in 2004

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Corporate Programs
Regional Guestroom Packages
BestRequests

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The name of a select group of Best Western hotels that

offer a higher level of amenities, services and unique features
First introduced in early 2003
Best Western currently has 81 PremierTM properties
Must have at least 7 key features

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Special Amenities and Services
China tumblers or
glass tumblers

Room service
Suites
Shower/tub
Closet doors
Additional in-room toiletries

16-inch televisions
In-room movies or VCR
Turn down service
Porterage/Bell services
In-room safe
Two or more telephones or one cordless telephone

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Best Western’s commission program
Travel agents will receive a statement
listing

each reservation by property and
paying all commissions in one check.

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Regional Guestroom Packages
Began in October 1999
Offering member hotels a designing

and ordering process
Reducing the time and money involved in a guestroom redesign while still receiving professional design expertise
Seven regional packages: global, leisure, city, country, lodge, southwestern and western themes

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Best Requests
Providing amenities and services guests asked for and

can count on at every Best Western
Delivering BestRequests around the world is another step forward in guest satisfaction

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Introduced in September 1988 as the Gold Crown Club
The GCCI

program is the international frequency program for the Best Western travelers
Allowing guests to exchange points for a free room
Membership grew by almost one million members in the last year
In March 2004, introduced NASCAR Speed Rewards as an extension of GCCI

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A global volume corporate program developed for corporate clients
In order

to maximize travel budgets without sacrificing service and quality

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TOP 10 Hotel Groups

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Top 20 Hotel Brands

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Organizational Structure

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Current Strategy
NASCAR
Marketing
Technology
Zero Based Budgeting

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Current Strategy Evaluation
A three-year partnership with NASCAR made Best Western the

sport’s official hotel since January 1, 2004.
NASCAR’s demographic: 75 million auto racing enthusiasts who travel on average 350 miles to a race and stay in a hotel two nights per visit.

NASCAR

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$7.9-million plan to install wired and wireless High-speed Internet-access program (HSIA)

in all 2300 domestic Best Westerns by September, 2004.
$10.6-million project of installing a new computer system in each property.

Current Strategy Evaluation

Technology

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Three-year pact with Keane and TeleTech Services
To improve efficiencies of scale

and reflect the steady growth of online booking
To double the time and development budget for Best Western

Current Strategy Evaluation

Technology

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Reposition Best Western with more human touch in 2003 by Miller

in Los Angeles, a company of media planning and online advertising.
from an idea of wall-street type into an aim for main-street
to connect with guests on multiple levels

Current Strategy Evaluation

Marketing

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Seven languages besides English can be displayed on the reservations website.
Four

languages were added in 2004 to the company’s intranet.
increase some of the communication between members in more than 80 countries

Current Strategy Evaluation

Marketing

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Tom Higgins, the former CEO, introduced zero-based budgeting (ZBB) philosophy to

Best Western.
From an entitlement-based culture to a performance-based culture
Moving towards focus and discipline

Current Strategy Evaluation

Zero Based Budgeting

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Mission Statements
To provide exceptional hospitality services to our guests

through anticipating and exceeding their individual needs.
The mission of Best Western International is to enhance brand equity and increase member value.

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Culture
Entitlement-based culture to performance or results-based culture.
Non-profit association of member hotels.
Hotels

chosen to be part of a brand because of their individuality.
Services available to members on fee individual fee basis.

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Leadership
1946-founded by M.K. Guertin
1966-Seven person Board of Directors elected

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Leadership
1998-2001-James Evans, CEO and President, Mike Scholz Board Chairman
2002-2003-Thomas Higgins, CEO

and President, Nayan Patel Board Chairman
“Take on the mentality of a board of a public-company, instead of not-for-profit company.”

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Leadership
2004-Present: David Kong, CEO and President
Larry McRae, President of the Board

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Financial Highlights

Слайд 32

Financial Highlights

Слайд 33

Financial Highlights

Слайд 34

Financial Highlights

Слайд 35

Financial Highlights

Слайд 36

Financial Highlights

Слайд 37

References
Best Western. (n.d.). Retrieved October 7, 2005 from http://www.absoluteastronomy.com/encyclopedia/b/be/best_western.htm
Best Western 2004

Annual Report. (n.d.). Retrieved October 7, 2005 from http://www.bestwestern.com/aboutus/annualreports.asp
Best Western: From 1946-Present. (n.d.). Retrieved October 7,
2005 from http://www.bestwestern.com
Best Western Outsources IT. (2005). Lodging Hospitality, 61(1), 52.
Best Western Targets NASCAR. (2004). Lodging Hospitality, 60(5), 8.
Best Western Revs Up for 2004. (2004). Lodging Hospitality, 60(1), 8.
Experience the Best Western International Difference. (2005). Hotel and Motel Management, 220(14), 28.

Слайд 38

Flass, R. (2003). Best Western to Aim for “Main Street” Adweek,

44(48), 10.
Gunter, H. (2004). Hotels Initiate Changes with Dedicated Diversity Officers. Hotel and Motel Management, 219(14), 19.
Higley, J. (2004). BWI Takes Aim at More Success. Hotel and Motel Management, 219(20), 3.
Higley, J. (2004). Best Western Evaluates Design Program, Performance. Hotel and Motel Management, 219(20), 26.
Higley, J. (2003). Technology, Marketing Shift BWI into Fast Lane. Hotel and Motel Management, 218(21), 1.

References

Best Western. Overview

Содержание

Best Western OverviewThe world’s largest hotel company operating under the

Best Western OverviewHotels are allowed to keep their own independent

General HistoryFounded in 1946Initiated the "referral system”1960: Requirements for Best

General History1964: The group of motels east of the Mississippi

General History1976: Entered Mexico, Australia and New Zealand, further establishing

General History2002: Implemented BestRequestsAt Present: Provides high standards and value

Corporate ProgramsRegional Guestroom PackagesBestRequests

The name of a select group of Best Western hotels that

Special Amenities and Services China tumblers or glass tumblers

Best Western’s commission programTravel agents will receive a statement listing

Regional Guestroom Packages Began in October 1999Offering member hotels a designing

Best Requests Providing amenities and services guests asked for and

Introduced in September 1988 as the Gold Crown ClubThe GCCI

A global volume corporate program developed for corporate clientsIn order

TOP 10 Hotel Groups

Top 20 Hotel Brands

Organizational Structure

Current Strategy NASCAR MarketingTechnologyZero Based Budgeting

Current Strategy EvaluationA three-year partnership with NASCAR made Best Western the

$7.9-million plan to install wired and wireless High-speed Internet-access program (HSIA)

Three-year pact with Keane and TeleTech ServicesTo improve efficiencies of scale

Reposition Best Western with more human touch in 2003 by Miller

Seven languages besides English can be displayed on the reservations website.Four

Tom Higgins, the former CEO, introduced zero-based budgeting (ZBB) philosophy to

Mission Statements To provide exceptional hospitality services to our guests

CultureEntitlement-based culture to performance or results-based culture.Non-profit association of member hotels.Hotels

Leadership1946-founded by M.K. Guertin1966-Seven person Board of Directors elected

Leadership1998-2001-James Evans, CEO and President, Mike Scholz Board Chairman2002-2003-Thomas Higgins, CEO

Leadership2004-Present: David Kong, CEO and PresidentLarry McRae, President of the Board

Financial Highlights

Financial Highlights

Financial Highlights

Financial Highlights

Financial Highlights

Financial Highlights

ReferencesBest Western. (n.d.). Retrieved October 7, 2005 from http://www.absoluteastronomy.com/encyclopedia/b/be/best_western.htmBest Western 2004

Flass, R. (2003). Best Western to Aim for “Main Street” Adweek,

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Best Western Overview
The world’s largest hotel company operating under the

Best Western Overview
Hotels are allowed to keep their own independent

General History
Founded in 1946
Initiated the "referral system”
1960: Requirements for Best

General History
1964: The group of motels east of the Mississippi

General History
1976: Entered Mexico, Australia and New Zealand, further establishing

General History
2002: Implemented BestRequests
At Present: Provides high standards and value

Corporate Programs
Regional Guestroom Packages
BestRequests

Special Amenities and Services
China tumblers or
glass tumblers

Best Western’s commission program
Travel agents will receive a statement
listing

Regional Guestroom Packages
Began in October 1999
Offering member hotels a designing

Best Requests
Providing amenities and services guests asked for and

Introduced in September 1988 as the Gold Crown Club
The GCCI

A global volume corporate program developed for corporate clients
In order

Current Strategy
NASCAR
Marketing
Technology
Zero Based Budgeting

Current Strategy Evaluation
A three-year partnership with NASCAR made Best Western the

Three-year pact with Keane and TeleTech Services
To improve efficiencies of scale

Seven languages besides English can be displayed on the reservations website.
Four

Mission Statements
To provide exceptional hospitality services to our guests

Culture
Entitlement-based culture to performance or results-based culture.
Non-profit association of member hotels.
Hotels

Leadership
1946-founded by M.K. Guertin
1966-Seven person Board of Directors elected

Leadership
1998-2001-James Evans, CEO and President, Mike Scholz Board Chairman
2002-2003-Thomas Higgins, CEO

Leadership
2004-Present: David Kong, CEO and President
Larry McRae, President of the Board

References
Best Western. (n.d.). Retrieved October 7, 2005 from http://www.absoluteastronomy.com/encyclopedia/b/be/best_western.htm
Best Western 2004