Communication Book CARE

Июль 22, 2022

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Communication Book CARE

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2. Market context 2 of 3 people say they have sensitive skin ** 33% of people have
3. Health: a key concern in Europ In Italy, France and Spain, 6 in 10 people are
4. Green cleaning products : un marché en croissance *Source: LSA, Le ménage se concentre sur ses
5. 1- products of equal or greater efficacy 2- A safer, more reassuring, with a high skin
6. 3 Strong & innovative benefits Efficacy High tolerance Naturality 11 ❶ ❷ ❸
7. ❶ Maximum efficiency Tested by Scientists APPROUVEE Par Les CONSOMMATEURS: + de 400 panelistes Each formula
8. ❶ Maximum efficiency The starting point of the project? Consumer habits of nearly 900 consumers around
9. ❷ High tolerance To date, there is no label to which we could lean because this
10. ❸ Predominant natural Stanhome is committed to using in formulas Care raw materials of natural origin:
11. Care in 3 highlights 22
12. Discover the 2016 innovation
13. What Stanhome iconic product do you use daily?
14. Which is it? A super degreaser, Which removes grease of all the dishes, Which leaves perfect
15. To effectively clean and degrease dishes and washable surfaces in the house, while being gentle on
16. A tested and proved efficiency Degreaser Care, multi-surfaces degreaser approved by 160 panelists in Europe cleaning
17. The «+» of efficiency An innovative formula, tested against the market leaders A TECHNICAL INNOVATION for
18. Kitchen Family in 2016 PRODUCTS ACCESSORIES
19. This is not a « green » product. Certainly it contains natural ingredients but it is
20. DEGREASER Care All tips for well sell it?
21. An appropriate strategy Depending on your type of client
22. DEGREASER Care All the answers to your questions
23. DEGREASER Care Why we offer another formula for DEGREASER? While the current is already very good?
24. DEGREASER Care Why there is a picto whereas it is a product CARE? Ce picto indique
25. DEGREASER Care Product demonstration
26. DEGREASER Care How to reassure your customers and demonstrate the superior efficacy of Degreaser Care? Demonstration
27. COPYRIGHT STHANOME
28. Detergent to wash and remove deeply stains all daily textiles with serenity, respecting even all the
29. Prime-Wash Care, laundry approved by 270 of panelists in Europe cleaning and stain removal effectiveness recognized
30. A concentrated formula, tested against the market leaders WASHING EFFICIENCY at 30 ° C at least
31. Laundry family in 2016 DETERGENTS ADDITIVES SOFTENERS
32. PRIME-WASH Care All tips for well sell it?
33. An appropriate strategy Depending on your type of client
34. PRIME-WASH Care All the answers To your questions
35. PRIME-WASH Care Why offer us another PRIME-WASH formula? While the current was reviewed recently? Its effectiveness
36. PRIME-WASH Care Why a 40ml dosage on the pack of Prime-Wash Care while the current is
37. How to recognize the Care Products?
38. How to recognize them? A return to origins through original logo With the same name product
39. A strong symbol associated: the Dragonfly The Dragonfly: did you know? Origin of the word The
40. A new graphic identity An emblematic icon A high tolerance pictogram Blue translucent tap More space
41. Launching tools Care A 360° project
42. Care in few words! To assist you in your everyday work, take care of your home
43. A strong visual identity A logo A symbol
44. launch platform? The essentials Product Com Book Com Product pictures Model Pictures Launch Presentation Graphical Charter
45. launch platform the Prints Brand Catalog Cover Promo. Catalog Interior Promo. Catalog Leaflet
46. launch platform The movies GO movie EMOTION movie
48. Скачать презентацию

Слайд 2

Market context
2 of 3 people say they have sensitive skin **
33%

of people have already suffered discomfort reactions following the use of a household cleaning product **

*Source: ARCAA, OMS
**Source: étude STH Inter Study, November 2014 on 873 personnes (France, Italy, Spain & Mexico)

30% of the European population de la population suffers from ALLERGIES
40-50% in 2015-20*
4th World chronic disease

Health & WellnessSanté & bien-être Major concerns of consumers

Слайд 3

Health: a key concern in Europ
In Italy, France and Spain, 6

in 10 people are concerned about the impact that the ingredients in household products can have on their health

Слайд 4

Green cleaning products : un marché en croissance
*Source: LSA, Le

ménage se concentre sur ses bases, septembre 2014
**Source: Faire savoir Faire, Hiver 2014, Nielsen CAM à fin juin 2014

+21%
green windows
cleaning
Products

+9,5%
green floor
cleaning
Products

6x
Growth of classical offer

11%
for Rainett
on last
11 months

Слайд 5

1- products of equal or greater efficacy
2- A safer, more reassuring,

with a high skin tolerance, that meet current consumer concerns
3- products formulated with natural ingredients

CARE era has arrived

Слайд 6

3 Strong & innovative benefits
Efficacy
High tolerance
Naturality
11
❶
❷
❸

Слайд 7

❶ Maximum efficiency
Tested
by Scientists
APPROUVEE
Par Les
CONSOMMATEURS: + de 400 panelistes
Each formula

is tested by scientists.
Through standardized efficiency tests by known and recognized external laboratories
≥ efficiency standard product range

Слайд 8

❶ Maximum efficiency
The starting point of the project?
Consumer habits of nearly

900 consumers around the world were analyzed.
Then a panel of more than 400 consumers participated in the project's progress to participate in the final selection of formulas.

APPROUVED
By
CONSUMERS

Слайд 9

❷ High tolerance
To date, there is no label to which we

could lean because this type of product does not yet exist on the market. That's why Stanhome created its own High skin tolerance charter: Charter Dermo-Safe
Our Dermo-Safe commitment:
Formulas developed in collaboration with a physician toxicologist to ensure safety and efficiency
EXTRA CARE fragrances developed and specially formulated for sensitive skin
Tests inspired by dermo cosmetics, applied for the first time in everyday cleaning products

Слайд 10

❸ Predominant natural
Stanhome is committed to using in formulas Care raw

materials of natural origin:
All ingredients have a portion of their natural molecules from agricultural fermentation (but, beets, coconut ...)

Betts

Coconut

But

Слайд 11

Care in 3 highlights
22

Слайд 12

Discover the 2016 innovation

Слайд 13

What Stanhome iconic product do you use daily?

Слайд 14

Which is it?
A super degreaser,
Which removes grease of all the

dishes,
Which leaves perfect all the washable surfaces in
the house …

Слайд 15

To effectively clean and degrease dishes and washable surfaces in the

house, while being gentle on hands.
Format : 750 ml

This one will surprise you…
Try it soon!

Слайд 16

A tested and proved efficiency
Degreaser Care, multi-surfaces degreaser approved by 160

panelists in Europe
cleaning efficiency and degreasing dishwashing recognized by 90% of panelists
degreasing and cleaning efficiency on kitchen surfaces recognized by 93% of panelists
Easy to rinse foam for 98% of panelists
ENHANCED EFFICIENCY
Removes effortlessly residues of starch (pasta, rice, etc.) and meat after soaking
Superior efficacy compared to the market in cleaning greasy stains encrusted boxes of plastic (polypropylene)

INTERNAL USE ONLY
efficiency tests made in external laboratory

TESTED

APPROUVED

Слайд 17

The «+» of efficiency
An innovative formula, tested against the market leaders
A

TECHNICAL INNOVATION for ENHANCED EFFICIENCY thanks to a COCKTAIL ENZYME STANHOME EXCLUSIVE: effortlessly removes residues of starch (pasta, rice, etc.) and meat after soaking
A PROVEN EFFECTIVE DEGREASING on CERAMICS and POLYPROPYLENE vs market products

Слайд 18

Kitchen Family in 2016
PRODUCTS
ACCESSORIES

Слайд 19

This is not a « green » product. Certainly it contains natural ingredients

but it is much more efficient than conventional green product
This is not a zero product: it is a "plus" product: more efficiency, more respect, more fun
This is not a product only "sensitive skin": it goes further: his tolerance was tested on a panel of more demanding skin (atopic skin). It is intended for all who are looking for efficiency and caring for their families.
With Degreaser CARE , no trade-off between efficacy, safety and fun!

Degreaser Care is not a
product like any other!

Слайд 20

DEGREASER Care
All tips for well
sell it?

Слайд 21

An appropriate strategy
Depending on your type of client

Слайд 22

DEGREASER Care
All the answers to
your questions

Слайд 23

DEGREASER Care
Why we offer another formula for DEGREASER? While the current

is already very good?
Strengthening its effectiveness
Stanhome innovates again and again to make your life easier. We wanted for Degreaser, the iconic product of the brand, to take advantage of the latest technological innovations.
This new Degreaser Care is a pioneer in the use of enzymes. Its enzymes significantly strengthen its effectiveness: they nibble residues encrusted for your convenience (ideal for soaking).
We reworked its viscosity so that it adheres better to the walls.
Gentle on hands
This new Degreaser respects our Charter Dermosafe. Its formula is validated high skin tolerance
A fragrance with notes of Yuzu Citron
Yuzu is a very original taste that is between lime, yellow grapefruit and tangerine with a marked and appreciated acidity of citrus lovers. The yuzu citrus is very trendy, used in the best recipes.
Because Stanhome is a modern society, we have integrated these notes of Yuzu in the new formula of Degreaser Care for even more punch.

Слайд 24

DEGREASER Care
Why there is a picto whereas it is a product

CARE?
Ce picto indique qu’en cas de contact avec les yeux, il y a une irritation possible. Mais de la même façon, ce picto figurerait sur un gel douche s’il répondait à la réglementation détergence. Ce picto n’a donc rien d’inquiétant et ne concerne pas une utilisation « normale » du produit. Il est clair que si on se met du savon dans l’œil…ça pique !
This pictogram indicates that in case of contact with eyes, there is a possible irritation. But in the same way it would appear on a pictogram of shower gel, if it met the detergent regulation. So you don’t have to be worried about this pictogram and it does not concern a "normal" use of the product. It is clear that if you put soap in your eyes ... it stings!
Why keep the 2 products : Degreaser & Degreaser Care?
Just because at Stanhome, as only big brands can allow, we want to reassure our consumers, maintaining existing products always while giving them the opportunity to choose another product more suited to new concerns.

Слайд 25

DEGREASER Care
Product demonstration

Слайд 26

DEGREASER Care
How to reassure your customers and demonstrate the superior efficacy

of Degreaser Care?
Demonstration
Take 2 gratin dishes (1 white and 1 color) in which you made pasta casseroles.
In each of them, residues of pasta and cheese stick to the walls
Put water in these 2 gratin dishes.
Add 1 teaspoon of Degreaser Care in the white dish and 1 teaspoon of Degreaser in the
color dish
Let stand 15 to 30 minutes.
In the white dish with Degreaser care, the right hand, remove the residue with a sponge
In the color plate containing Degreaser, left hand, remove the residue with a sponge
Observe the difference
The differences
You have removed the gratin residues much more easily in the white dish that contained Care Degreaser even effortless.
You have the right hand sweetest and less aggressed: those which has been in contact with Degreaser care.

Слайд 27

COPYRIGHT STHANOME

Слайд 28

Detergent to wash and remove deeply stains all daily textiles with

serenity, respecting even all the most sensitive skins
Format : 1000 ml
Effective from 25 ml for daily washing

Adopt it!
For a moment even sweeter ...

Слайд 29

Prime-Wash Care, laundry approved by 270 of panelists in Europe
cleaning

and stain removal effectiveness recognized by 94% of panelists
Le Blanc is respected for 97% of panelists
Colors remain bright for 100% of panelists

ASSURED EFFICACY.
A concentrated formula, at least as effective as the best products from the market and the Prime-Wash "classic"
washing efficiency at 30 ° C.

TESTED

APPROVED

A tested and proved efficiency

INTERNAL USE ONLY
efficiency tests made in external laboratory

Слайд 30

A concentrated formula, tested against the market leaders
WASHING EFFICIENCY at 30

° C at least equivalent to market products and Prime-Wash "classic"
A COCKTAIL OF ENZYMES EXCLUSIVE stain removing efficiency for in-depth on all the toughest stains (chocolate, grass, blood, carrot puree, red wine, tea and mustard. ...)
A special enzyme for EXTEND THE LIFE of your machine and limit the formation of pilling.
Lets LAUNDRY EXTRA SOFT at 73%

The «+» of efficiency

Слайд 31

Laundry family in 2016
DETERGENTS
ADDITIVES
SOFTENERS

Слайд 32

PRIME-WASH Care
All tips for well
sell it?

Слайд 33

An appropriate strategy
Depending on your type of client

Слайд 34

PRIME-WASH Care
All the answers
To your questions

Слайд 35

PRIME-WASH Care
Why offer us another PRIME-WASH formula? While the current was

reviewed recently?
Its effectiveness remains the same, but Stanhome goes even further!
The formula of the Prime-Wash is recent and already benefits from the latest technical innovations that have enhanced its effectiveness. With Prime-Wash Care, we offer equivalent efficacy but we are going even further in the softness and protection of the family. Especially we offer a real alternative to our customers by offering a premium-Wash Care with natural ingredients.
Gentle clothes and skin
Laundry Prime-Wash Care respects our Charter Dermo-Safe. It is gentle to skin and suitable for sensitive skin and very dry skin with atopic tendency.
So not only is this laundry soft skin but also 100% of panelists surveyed found the laundry is soft to wear
The machine is also more flexible "Extra Soft"
A fresh fragrance with floral notes
Extra care fragrance fresh and modern developed specifically to meet? Sensitive skin
and minimize the risk of allergies

Слайд 36

PRIME-WASH Care
Why a 40ml dosage on the pack of Prime-Wash Care

while the current is 25ml?
When we focused the current Prime-Wash 25ml to, we had to increase the concentration of raw materials in one dose. So we were by nature more irritating to the skin.
To achieve high skin tolerance required by our Dermo-Safe charter, we had to decrease the concentration, and that is why we note a 40 ml assay Prime-Wash Care instead of 25ml.
But do not worry, this concentration has no impact on efficiency, because we must remember that Stanhome mission is to offer products with maximum efficiency.
Why keep the 2 products Wash and Prime-Prime-Wash Care?
Just because at Stanhome, as only big brands can allow, we want to reassure our consumers maintaining existing products always while giving them the opportunity to choose another product more suited to new concerns.
With 40 ml Prime-Wash Care is one of the most concentrated detergent market

Слайд 37

How to recognize the Care Products?

Слайд 38

How to recognize them?
A return to origins through original logo
With the

same name product combined with the dragonfly!

A new visual identity

Слайд 39

A strong symbol associated: the Dragonfly
The Dragonfly: did you know?
Origin

of the word
The word "dragonfly" comes from the Latin "libra," which means "Balance".
Environment
It is a good sign to meet dragonflies because very sensitive to the quality of water in which they live, they are an excellent indicator of the degree of pollution of a water source.
Symbolic of the dragonfly:
Change and transformation
Trust
Positive attitude
Joy

Слайд 40

A new graphic identity
An emblematic icon
A high tolerance pictogram
Blue
translucent tap

More space for expression for the product destination

Слайд 41

Launching tools
Care
A 360° project

Слайд 42

Care in few words!
To assist you in your everyday work, take

care of your home and your family, has always been at the heart of Stanhome values. With Care, Stanhome goes even further.
Care: a new generation of cleaning products for:
You guarantee products with maximum efficiency
You offer high skin compatibility of products, respecting our Dermo-Safe charter
You offer an alternative to products with natural ingredients.

A real business opportunity and solid building foundations for the future of the brand

Слайд 43