Strategies for a new millennium

Содержание

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Directions in Strategic Management Practice Key trends of the 1990s :

Directions in Strategic Management Practice

Key trends of the 1990s :
Quest

for shareholder value
Adjusting to turbulence

Major influences on strategy :
Resources, capabilities, and “core competences”
Dynamic aspects of competition ---game theory, Schumpetarian competition
Competitive advantage through networks, standard, & bandwagons
Modern financial analysis---shareholder value, economic profit, option theory

Outcomes :
Cost cutting : Shift to dynamic sources of efficiency
Refocusing on performance management and performance incentives

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New Directions in Strategic Thinking BEYOND DOWNSIZING Gains from cost cutting

New Directions in Strategic Thinking

BEYOND DOWNSIZING
Gains from cost cutting and downsizing

largely exhausted
Need to access new sources of profitability

IMPLICATIONS :
Emphasis on more complex sources of competitive advantage requires development of architectural or meta capabilities
Emphasis on learning
Need for new organizational forms e.g. interest in self-organization

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Knowledge Management and the Knowledge-Based View of the Firm KNOWLEDGE UTILIZATION

Knowledge Management and the Knowledge-Based View of the Firm

KNOWLEDGE UTILIZATION
Need to

identify knowledge with the firm ---- role of knowledge audits, competency modeling, knowledge libraries, identification of best practices
Need to transfer knowledge
Critical distinction between tacit and explicit knowledge
Need to transform tacit into explicit knowledge
Design of organization structure to optimize knowledge use location of knowledge and decision making; knowledge integration through teams; modular structures
KNOWLEDGE CREATION
Traditional view knowledge created through research
Nonaka Knowledge creation through knowledge conversion (explicit tacit; individual firm
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New Organizational Forms Process-based organizations Organizing around business processes Recognizing corporate

New Organizational Forms

Process-based organizations Organizing around business
processes
Recognizing corporate processes
- entrepreneurial process

- competence building process
- renewal process

Parallel structures separate structures of separate management processes e.g. 3M, TQM, change management process

Project-based organization engineering cos., consulting cos., also manufacturing cos. e.g. Oticon

Network and Virtual Organization the boundaryless corporation e.g. Sun Microsystems, Cisco Systems, Italian clothing manufacturers

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New Models of Leadership THE LEADERSHIP NEEDS OF ORGANIZATIONS The ability

New Models of Leadership

THE LEADERSHIP NEEDS
OF ORGANIZATIONS
The ability to:

build confidence
build enthusiasm
cooperate
deliver results
form networks
influence others
use information

THE REQUIRED
COMPETENCIES OF
BUSINESS LEADERS
business literacy
creativity
cross-cultural
effectiveness
empathy
flexibility
proactivity
problem-solving
relation-building
teamwork
vision

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New Environment & Strategic Change Why are many companies surprised by

New Environment & Strategic Change

Why are many companies surprised by changes

in their industry environments?
Key premise is that all business environments are in a state of change.
Many managers are unable to see industry changes or to appreciate the impact of those changes on their industry.
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Factors that Contribute to Lack of Responsiveness Managerial thinking and environmental

Factors that Contribute to Lack of Responsiveness

Managerial thinking and environmental change.
Managers

fail to anticipate or adequately respond to change for three reasons:
They simply fail to notice the changes.
Managers can be aware of changes, but they fail to interpret these changes correctly.
Even if some managers notice the changes and they interpret them correctly, they might still fail to adopt an appropriate course of action.
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Factors that Contribute to Lack of Responsiveness The problem of noticing.

Factors that Contribute to Lack of Responsiveness

The problem of noticing.
Interpretation of

data.
Limits in organizational action.
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Factors that Contribute to Lack of Responsiveness Failures in organizational learning

Factors that Contribute to Lack of Responsiveness

Failures in organizational learning also

limit organizational adaptation and change.
Firms that only use lower-level learning are vulnerable to being blindsided by new rivals, technologies, and products.
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Factors that Contribute to Lack of Responsiveness Lower-level learning Characterized by

Factors that Contribute to Lack of Responsiveness

Lower-level learning
Characterized by improvements in

or refinements of existing beliefs, understandings, and organizational processes.
Higher-level learning
Developing totally new beliefs, understandings, and organizational processes.
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Factors that Contribute to Lack of Responsiveness Without higher-level learning, firms

Factors that Contribute to Lack of Responsiveness

Without higher-level learning, firms can

fall into “competency traps.”
Unfortunately, most firms allocate more resources to lower-level learning.
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Factors that Contribute to Lack of Responsiveness Two factors influence the

Factors that Contribute to Lack of Responsiveness

Two factors influence the extent

of higher-level learning:
Higher-level learning is most likely to result from problemistic search.
Second factor which is important to success of higher-level learning is absorptive capacity.
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Factors that Contribute to Lack of Responsiveness Organizations can overcome the

Factors that Contribute to Lack of Responsiveness

Organizations can overcome the dangers

of like-minded thinking in at least two ways.
Give greater attention to “contrarian voices.”
Encourage greater turnover among top management ranks.
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Factors that Contribute to Lack of Responsiveness Power of industry influences

Factors that Contribute to Lack of Responsiveness

Power of industry influences in

limiting organizational change.
Industry norms and standards (the so-called “common body of knowledge”) can blind managers to new opportunities, technologies, and potential competitors.
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Factors that Contribute to Lack of Responsiveness Summary: 4 factors can

Factors that Contribute to Lack of Responsiveness

Summary: 4 factors can limit

responsiveness of managers to industry changes:
Problems associated with noticing, interpreting, and responding to changes.
Tendency for managers to emphasize low-level learning over high-level learning.
Tendency for organizational hiring and promotion practices to foster homogeneity in managerial thinking.
Power of institutionalized industry practices.
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Strategic Planning Processes Advantages of strategic planning: Allow firms to determine

Strategic Planning Processes

Advantages of strategic planning:
Allow firms to determine what needs

to be done now to maximize future performance.
Provide opportunities for managers to question basic assumptions underlying their firms’ strategies.
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Strategic Planning Processes Problems or limitations associated with strategic planning. Planning

Strategic Planning Processes

Problems or limitations associated with strategic planning.
Planning often fails

to acknowledge the emerging nature of much strategic activity.
Too often planning relies on regression-based forecasting procedures which merely extend present trends into the future.
Strategic planning process typically produces “point estimates” rather than a range of possible outcomes.
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Strategic Planning Processes (cont.) Planning data are often used -- incorrectly

Strategic Planning Processes (cont.)

Planning data are often used -- incorrectly --

for evaluating the performance of management personnel.
Incentives often awarded to executives for “meeting the plan.”