Research on Marketing Strategies and Ways to Improve Inbound Tourism

of the Russian Federation, Primorsky Krai is an important industrial base in the Russian Far East.
2. Due to geographical advantages, the economic and trade exchanges between
Russia and China have been increasing, and China has gradually become one of
the most promising consumer countries in the Russian inbound tourism market.
3. As an important source of tourists, China has provided an important opportunity for
the development of the Chinese tourism market in the Primorsky Kray of Russia.

Marketing theory（Shogomlozi，2011；谷胜男，2020）
Research methods:
1. Qualitative research（Craig，2019；康叶红，2020；李帅帅，2020）
2. Quantitative Study（Lionel，2020；刘璐，2020；刘兰凤，2021）

literature review
3. Current status of tourism development in Primorsky Krai, Russia
4. Analysis of the characteristics of the inbound tourism market in the
Primorsky Krai of Russia
5. SWOT analysis of tourism products in Primorsky Krai, Russia
6. Improvement and guarantee of marketing strategy for inbound tourism
products in Primorsky Krai, Russia
7. Research conclusions and countermeasures

method
3. Quantitative analysis
4. Qualitative analysis

of tourism products in Primorsky Krai, Russia: tourism landscape and cultural connotation, tourism services and infrastructure, tourism activities and costs. The average scores of the three common factors from high to low are tourism landscape and cultural connotation>tourism activities and costs>tourism services and infrastructure. Chinese tourists believe that the tourist landscape and cultural connotation of Primorsky Territory of Russia have outstanding advantages, but tourism services and infrastructure need to be improved.

4 Main research conclusions

Primorye, consideration factors, stay time, and tourism motivation have a significant positive correlation to the perception of tourist landscape and cultural connotation, and the correlation coefficient is as follows: gender>stay time>visit Number of Primorsky Krai>Tourism Motivation>Consideration Factors.

4 Main research conclusions

to Primorsky Krai, travel frequency, consideration factors, stay time, tourism shopping and tourism motivation and tourism product perception are all significantly correlated.

4 Main research conclusions

was not the most suitable season for tourism. Questionnaire surveys revealed that tourists’ satisfaction, willingness to revisit, and low loyalty were not high. This may be due to the influence of the weather. During the period from July to August, further investigations will be conducted on tourists. At that time, satisfaction, willingness to revisit, and loyalty may increase.

5 Insufficiency and Innovation-Insufficient Research

(2) This article only takes Chinese tourists as an example for research. The Chinese people's living conditions are improving day by day, and the domestic tourism industry is developing rapidly, which may have higher requirements for the tourism industry in Primorsky Kray, so it cannot replace the true ideas of all tourist groups.

few results. This research uses Primorsky Krai in Russia as a research area, uses relevant data for research, and gives a research strategy for tourism product marketing in Primorsky Krai.

5 Insufficiency and Innovation-Innovation

(2) This paper analyzes and calculates the advantages of the ecological environment of Primorsky Kray in Russia, combining geographical location and climate comfort, and other interdisciplinary analysis and calculations to make up for the deficiencies of related researches.