Customization for Х5 retail group

Август 24, 2022

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Customization for Х5 retail group

Содержание

2. X5 RETAIL GROUP IS #1 RETAILER IN RUSSIA Source: https://marketmedia.ru/media-content/top-10-produktovykh-setey/ Copyright © 2019 Mars, Incorporated —
3. SHOPPING POINTS ARE CLOSER AND CLOSER TO OUR HOMES AND TODAY THERE IS MORE THAN 4
4. TODAY TOP RETAILERS ARE ACTIVELY SEEKING FOR THE SOLUTIONS TO STIMULATE TRAFFIC PARTICULARLY TO THEIR STORES
5. ONE OF THAT SOLUTION IS A CUSTOMIZED ACTIVITY THAT IS HELD PARTICULARLY IN THAT CUSTOMER Copyright
6. WHAT PYATEROCHKA&PERESKRESTOK WANTS? WHAT MARS WRIGLEY WANTS? TRAFFIC&TURNOVER BE UNIQUE BE INTERESTING FOR PEOPLE, INCL. DIGITAL
7. #TASK Copyright © 2019 Mars, Incorporated — Confidential Develop the idea of a joint advertising campaign
8. #REQUIREMENTS Copyright © 2019 Mars, Incorporated — Confidential MECHANIC SHOULD BE UNIQUE (WAS NEVER USED ON
9. UNIQUNESS BENCHMARK Copyright © 2019 Mars, Incorporated — Confidential https://lk-magnit.ru/snickers-ru https://proactions.ru/actions/food/snickers/internet-kipit-ot-zlosti.html
10. #WISHES Copyright © 2019 Mars, Incorporated — Confidential DIGITAL MECHANIC TO USE PYATEROCHKA & PEREKRESTOK LOYALTY
11. EVALUATION CRITERIA CREATIVITY (33%) ACTIVITY MECHANIC UNIQENESS THE DEPTH OF YOUR THINKING (33%) STAY REALISTIC STAY
12. BACK UP
14. Скачать презентацию

Слайд 2

X5 RETAIL GROUP IS #1 RETAILER IN RUSSIA
Source: https://marketmedia.ru/media-content/top-10-produktovykh-setey/
Copyright © 2019

Mars, Incorporated — Confidential

Слайд 3

SHOPPING POINTS ARE CLOSER AND CLOSER TO OUR HOMES AND TODAY

THERE IS MORE THAN 4 RETAILERS IN REPERTOIRE OF 1 SHOPPER

https://www.kommersant.ru/doc/3813636

Слайд 4

TODAY TOP RETAILERS ARE ACTIVELY SEEKING FOR THE SOLUTIONS TO STIMULATE

TRAFFIC PARTICULARLY TO THEIR STORES

Слайд 5

ONE OF THAT SOLUTION IS A CUSTOMIZED ACTIVITY THAT IS HELD

PARTICULARLY IN THAT CUSTOMER

Слайд 6

WHAT PYATEROCHKA&PERESKRESTOK WANTS?
WHAT MARS WRIGLEY WANTS?
TRAFFIC&TURNOVER
BE UNIQUE
BE INTERESTING FOR PEOPLE, INCL.

DIGITAL GENERATION

TO DRAW THE CONSUMER ATTENTION TO CHOCOLATE BARS AND CHEWING GUM

TO ATTRACT SHOPPERS WITH ACTIVATION THAT DOESN’T USE DISCOUNT

Слайд 7

#TASK
Copyright © 2019 Mars, Incorporated — Confidential
Develop the idea of a

joint advertising
campaign for Snickers & Orbit brands to
attract traffic to the checkout area of PYATEROCHKA&PEREKRESTOK with the exclusive and
trendy activation mechanics at the heart

Слайд 8

NEVER USED ON RUSSIAN MARKET)
NO ANY “BUY-RECEIVE PRIZE”
ACTIVATION SHOULD REFLECT PYATEROCHKA CONSUMER VALUE PROPOSITIONS (SEE SLIDE IN BACK UP)

Слайд 9

Слайд 10

PEREKRESTOK LOYALTY CARDS IN MECHANIC
DELIVERY SERVICE INTEGRATION
TAKE INTO CONSIDERATION RISK OF SOCIAL RESTRICTIONS DUE TO COVID-19

Слайд 11

EVALUATION CRITERIA
CREATIVITY (33%)
ACTIVITY MECHANIC UNIQENESS
THE DEPTH OF YOUR THINKING (33%)

STAY REALISTIC
STAY FOCUSED ON THE PROBLEM AND ON THE SOLUTION
USE ALL THE KNOWLEDGE YOU HAVE
THE QUALITY OF YOUR PRESENTATION (33%)
HOW YOU SELL MATTERS
USE CLEAR STRUCTURE
INSPIRE YOUR LISTENER

Слайд 12

Customization for Х5 retail group

Содержание

X5 RETAIL GROUP IS #1 RETAILER IN RUSSIASource: https://marketmedia.ru/media-content/top-10-produktovykh-setey/Copyright © 2019

SHOPPING POINTS ARE CLOSER AND CLOSER TO OUR HOMES AND TODAY

TODAY TOP RETAILERS ARE ACTIVELY SEEKING FOR THE SOLUTIONS TO STIMULATE

ONE OF THAT SOLUTION IS A CUSTOMIZED ACTIVITY THAT IS HELD

WHAT PYATEROCHKA&PERESKRESTOK WANTS?WHAT MARS WRIGLEY WANTS?TRAFFIC&TURNOVERBE UNIQUEBE INTERESTING FOR PEOPLE, INCL.

#TASKCopyright © 2019 Mars, Incorporated — ConfidentialDevelop the idea of a

#REQUIREMENTSCopyright © 2019 Mars, Incorporated — ConfidentialMECHANIC SHOULD BE UNIQUE (WAS

UNIQUNESS BENCHMARKCopyright © 2019 Mars, Incorporated — Confidentialhttps://lk-magnit.ru/snickers-ruhttps://proactions.ru/actions/food/snickers/internet-kipit-ot-zlosti.html

#WISHESCopyright © 2019 Mars, Incorporated — ConfidentialDIGITAL MECHANICTO USE PYATEROCHKA &

EVALUATION CRITERIACREATIVITY (33%)ACTIVITY MECHANIC UNIQENESS THE DEPTH OF YOUR THINKING (33%)

BACK UP

Похожие презентации

X5 RETAIL GROUP IS #1 RETAILER IN RUSSIA
Source: https://marketmedia.ru/media-content/top-10-produktovykh-setey/
Copyright © 2019

WHAT PYATEROCHKA&PERESKRESTOK WANTS?
WHAT MARS WRIGLEY WANTS?
TRAFFIC&TURNOVER
BE UNIQUE
BE INTERESTING FOR PEOPLE, INCL.

#TASK
Copyright © 2019 Mars, Incorporated — Confidential
Develop the idea of a

#REQUIREMENTS
Copyright © 2019 Mars, Incorporated — Confidential
MECHANIC SHOULD BE UNIQUE (WAS

UNIQUNESS BENCHMARK
Copyright © 2019 Mars, Incorporated — Confidential
https://lk-magnit.ru/snickers-ru
https://proactions.ru/actions/food/snickers/internet-kipit-ot-zlosti.html

#WISHES
Copyright © 2019 Mars, Incorporated — Confidential
DIGITAL MECHANIC
TO USE PYATEROCHKA &

EVALUATION CRITERIA
CREATIVITY (33%)
ACTIVITY MECHANIC UNIQENESS
THE DEPTH OF YOUR THINKING (33%)