To create illustration for image poster for 1st Guild Vodka

Август 22, 2022

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To create illustration for image poster for 1st Guild Vodka

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2. Poster draft to show main idea. The pattern behind the bottle makes and impression of the
3. To do: We need it recreated in art deco style = linking with the style of
5. Attributes: It should be obvious peacock tail.
6. Attributes: 2. It should be enriched with details and interesting elements/rhythms. Real peacock tail and art
8. Attributes: It should not have too wavy or too realistic art nouveau touch. X X X
9. Attributes: Ornament is circular but please pay attention how feathers details change their size dependant to
10. Attributes: 5. The presence of diamond-shaped elements as on the label is desirable (for ex. simulating
11. Attributes: 6. Considering all abovementioned it is important to keep balance and NOT to go to
12. Technical characteristics: It is up to you to create pixel or vector based illustration. In both
13. Colouring 1. Violet/orange. Violet presence is strict. The common impression of the drawing should be “violet”.
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Poster draft to show main idea.
The pattern behind the bottle makes

and impression of the peacock tail proudly fluffed up.

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To do:
We need it recreated in art deco style = linking

with the style of the label.
As peacock is one of the main motives of the art deco age as it was represented in plenty of forms. Please check out peacock motives during art deco age.

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Attributes:
It should be obvious peacock tail.

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Attributes:
2. It should be enriched with details and interesting elements/rhythms. Real

peacock tail and art deco epoch has plenty of inspiration. So please, with love to niceties.
We need not complicated, but numerous and detailed shapes / textures / elements to make “crafty” impression.

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Attributes:
It should not have too wavy or too realistic art nouveau

touch.

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Attributes:
Ornament is circular but please pay attention how feathers details change

their size dependant to their position and misplaced centre – it is needed to keep the peacock tail effect.

ornament center setting

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Attributes:
5. The presence of diamond-shaped elements as on the label is

desirable (for ex. simulating feather stripes)

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Attributes:
6. Considering all abovementioned
it is important to keep balance and

NOT to go to the boho/Indians/oriental patterns, mandalas, etc

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Technical characteristics:
It is up to you to create pixel or vector

based illustration.
In both cases we need fully drawn tail with central fragment to fit to A1, hiding rest of the tail for other materials and possible background moving/resizing and considering the smallest caches about 30%. Here is approximate proportions – see the pic (please, don’t consider it as an illustration template)
In both cases keep in mind main composition, especially using raster image
Using raster here are main tech attributes it should be no less then 220 dpi , rgb
Using vector it is needed to keep touch of craft and avoid clip art effect.

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Colouring
1. Violet/orange. Violet presence is strict. The common impression of

the drawing should be “violet”.
2. Feel free to put some other colours accents /details to enrich pattern, but not to steal common impression of violet. It would be good to implement some real tail colours too (blue, green).
3. Feel free to use shades of one colour of different intensiveness if needed.
4. Colouring links with the bottle palette, combining with and repeating the primary colours of the label.