Содержание
- 2. Lecture Objectives Characterize the challenges of international strategic management Assess the basic strategic alternatives available to
- 3. International Strategy What Is Strategy? A strategy is the central, integrated, externally oriented concept of how
- 4. International Strategic Management International strategic management is a comprehensive and ongoing management planning process aimed at
- 5. Fundamental Questions What products and/or services does the firm intend to sell? Where and how will
- 6. International Strategy: Sources of Competitive Advantage Global efficiencies Worldwide learning Multinational flexibility
- 7. Components of International Strategy Scope of operations Answers the question Where are we going to conduct
- 8. Strategic Alternatives GLOBAL Firm views the world as single marketplace. Goal is to create standardized products
- 9. Levels of International Strategy
- 10. The Strategizing Process Strategy formulation Strategy implementation Develop a mission statement Perform a SWOT analysis Set
- 11. Mission Statements Clarifies the organization’s purpose, values, direction Communicates firm’s strategic direction Specifies firm’s target customers
- 12. Strategic Goals major objectives the firm wants to accomplish through pursuing a particular course of action
- 13. Strategizing: KEY TAKEAWAYS Strategy formulation is coming up with the plan, and strategy implementation is making
- 14. Levels of International Strategy
- 15. Types of Corporate Strategy
- 16. Types of Business-Level Strategies: The Value Chain Source: Adapted from Michael Porter, Competitive Advantage (New York:
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