Содержание
- 2. Strategic Competitiveness Strategy Strategic intent Strategic management
- 3. Strategic Management Process Strategy Formulation Analyze mission, values, objectives Analyze internal and external environments Revise mission
- 4. Analysis of Mission, Values and Objectives Mission Stakeholders, etc. Core Values Organizational culture Operating Objectives
- 5. Analysis of Internal and External Environments SWOT Internal Strengths and Weaknesses External Opportunities and Threats Porter’s
- 6. Organizational Strategies Levels Corporate Strategy Business Strategy Strategic business unit (SBU) Functional Strategy
- 7. Growth and Diversification Growth Strategies Concentration Diversification Vertical integration
- 8. Restructuring and Divestiture Restructuring Retrenchment Strategy Downsizing Divestiture
- 9. GLOBAL STRATEGIES Globalization Strategy Multidomestic Strategy Transnational Strategy
- 10. COOPERATIVE STRATEGIES Strategic alliances Co-opetition
- 11. E-Business Strategies B2B business strategies B2C business strategies
- 12. Porter’s Competitive Strategies Differentiation Cost leadership Focused differentiation Focused cost leadership
- 13. Portfolio Planning Portfolio planning BCG Matrix Question Marks Stars Dogs Cash Cows
- 14. More Strategy Formulation Incrementalism Emergent strategy
- 16. Скачать презентацию