Process of strategic management, internal analysis , strategy choice

Июль 25, 2022

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Process of strategic management, internal analysis , strategy choice

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2. Tools for professional SWOT-analysis The goal of the professional tools development is to receive the quantitative
3. Tools for professional SWOT-analysis Specified check-lists Questions for Internal Analysis According to areas to be analyzed
4. Questions to be answered before check list development What are your goals? What do you seek
5. Questions to be answered before check list development What will be the criteria for comparison for
6. Recommendations Scale to be used is five-level one (Likert scale) In a “good” Likert scale, the
7. Dr. Rensis Likert Dr. Rensis Likert (1903 - 1981) The original idea for the Likert scale
8. Five-Point Scales: samples Much better Somewhat better Stayed the same Somewhat worse Much worse Very High
9. Five-Point Scales: samples Very good Good Fair Poor Very poor Much higher Higher About the same
10. Five-Point Scales: samples Very satisfied Satisfied Neither Dissatisfied Very dissatisfied Very important Important Fairly important Slightly
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Слайд 2

Tools for professional SWOT-analysis
The goal of the professional tools development is

to receive the quantitative results of SWOT analysis which is necessary to fix the strategic position of your company on the strategy selection matrix

AVK SPbPU

Слайд 3

Tools for professional SWOT-analysis
Specified check-lists
Questions for Internal Analysis
According to areas to

be analyzed (management functions)
Questions for External Analysis
GETS, PESTEL
5-forces model

AVK SPbPU

Слайд 4

Questions to be answered before check list development
What are your goals?

What do you seek to achieve as a result of this analysis? Are you looking for a macro level perspective affecting the entire company or a micro level view of a department?
How broad or narrow is the scope of your SWOT analysis? It helps to establish the scope and communicate that with the participants up front.
What types of questions to you seek to answer?

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Слайд 5

Questions to be answered before check list development
What will be the

criteria for comparison for internal analysis?
What is the scale to be used to digitalize the results
Who are the desired participants? Is this a solo exercise or do you seek to engage a team of stakeholders, perhaps the executive team or a product team. If it’s a team SWOT analysis, here are some additional planning considerations.

AVK SPbPU

Слайд 6

Recommendations
Scale to be used is five-level one (Likert scale)
In a “good”

Likert scale, the scale is balanced (equal amounts of positive and negative positions) on both sides of a neutral option, creating a less biased measurement. The actual scale labels, as well as the numeric scale itself, may vary
To formulate questions in a way which helps to answer according to the options proposed by the scale

AVK SPbPU

Слайд 7

Dr. Rensis Likert
Dr. Rensis Likert (1903 - 1981) The original

idea for the Likert scale is found in Rensis Likert’s 1932 article in Archive of psychology titled “ A technique for the measurement of Attitudes”.
This idea was expanded by Likert’s 1934 Journal of social psychology article titled “ A simple and Reliable method of scoring the Thurstone Attitude Scales”

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Слайд 8

Five-Point Scales: samples
Much better
Somewhat better
Stayed the same
Somewhat worse
Much

worse
Very High
Above Average
Average
Below Average
Very Low

Strongly Agree
Agree
Undecided
Disagree
Strongly Disagree
Excellent
Above Average
Average
Below Average
Very Poor

AVK SPbPU

Слайд 9

Five-Point Scales: samples
Very good
Good
Fair
Poor
Very poor
Much higher
Higher

About the same
Lower
Much lower

Almost always
Often
Sometimes
Seldom
Never
Extremely
Very
Moderately
Slightly
Not at all

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Слайд 10

Five-Point Scales: samples
Very satisfied
Satisfied
Neither
Dissatisfied
Very dissatisfied
Very important

Important
Fairly important
Slightly important
Not important

AVK SPbPU

Process of strategic management, internal analysis , strategy choice

Содержание

Tools for professional SWOT-analysisThe goal of the professional tools development is

Tools for professional SWOT-analysisSpecified check-listsQuestions for Internal AnalysisAccording to areas to

Questions to be answered before check list developmentWhat are your goals?

Questions to be answered before check list developmentWhat will be the

RecommendationsScale to be used is five-level one (Likert scale)In a “good”

Dr. Rensis Likert Dr. Rensis Likert (1903 - 1981) The original

Five-Point Scales: samplesMuch betterSomewhat better Stayed the same Somewhat worse Much

Five-Point Scales: samplesVery good Good Fair Poor Very poorMuch higher Higher

Five-Point Scales: samplesVery satisfied Satisfied Neither Dissatisfied Very dissatisfied Very important

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Tools for professional SWOT-analysis
The goal of the professional tools development is

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Specified check-lists
Questions for Internal Analysis
According to areas to

Questions to be answered before check list development
What are your goals?

Questions to be answered before check list development
What will be the

Recommendations
Scale to be used is five-level one (Likert scale)
In a “good”

Dr. Rensis Likert
Dr. Rensis Likert (1903 - 1981) The original

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Five-Point Scales: samples
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